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NSYSU

1. Huang, Ping-ju. Chinaâs Film Industry and Soft Power.

Degree: Master, ICAPS, 2014, NSYSU

In the view of Chinese government, cultural industry and hard power are the basics of soft power. The Chinese government put more and more emphasis on the strategic value of cultural industry, especially film industry. In 1994, a new Chinese government policy imported ten foreign films per year. Since then, Chinaâs film industry has experienced globalization era and the competition with Hollywood blockbuster. The U.S. blockbuster hit the Chinese box office with a high record. The lavish and commercial features of the U.S. blockbuster became the origin of the Chinese word âda pianâ. Before joining the World Trade Organization, Chinese people concerned about the survival of Chinaâs film industry by opening the film market further. However, after 12 years of World Trade Organization membership, Chinaâs film industry survived and became stronger under the protection and guidelines of the Chinese governmentâs industrial policies. Under the pressure of globalization and competition with foreign films, Chinaâs film industry needs to be more competitive. Therefore, producing da pian and commercializing the main melody films are the new strategies for Chinese film to raise influence and promote soft power. Film co-production is the main measure for China to gain the resources which are favorable for Chinese filmâs soft power. The main melody filmâs promotes governmentâs ideology. Commercializing the main melody film is a new strategy for China to make the main melody film closer to the audience. This paper reviews three representative commercialized main melody films ideological feature, including, âConfuciusâ, âJian Guo Da Yeâ, and âHeroâ. In the internal film market, Chinese film relies on Kong Fu movies and elements excessively. The international image of Chinese film is changeless. âHeroâ is considered as the most successful Chinese film in the international market. Yet, Chinese Kong Fu movies are declining in the international market. One of the major reasons is the Hollywoodâs monopoly on the international film market. In conclusion, although China is not successful on promoting its film soft power so far, China is using its hard power to gain resources that build up its film soft power under the principle of Chinaâs national interest. Advisors/Committee Members: Chang, Hsien-chao (committee member), Lin, Wen-cheng (chair), Lu, Cheng-fung (chair).

Subjects/Keywords: Confucius; film co-production; main melody films; da pian; soft power; Chinaâs film industry

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APA (6th Edition):

Huang, P. (2014). Chinaâs Film Industry and Soft Power. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0111114-035929

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Ping-ju. “Chinaâs Film Industry and Soft Power.” 2014. Thesis, NSYSU. Accessed July 16, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0111114-035929.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Ping-ju. “Chinaâs Film Industry and Soft Power.” 2014. Web. 16 Jul 2019.

Vancouver:

Huang P. Chinaâs Film Industry and Soft Power. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Jul 16]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0111114-035929.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang P. Chinaâs Film Industry and Soft Power. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0111114-035929

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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