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You searched for +publisher:"NSYSU" +contributor:("Long-Cheng Zhang"). One record found.

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NSYSU

1. Huang, Hsin-Yu. Travel Characteristics, Tourism Image and Revisiting Willingness Correlation Analysis of Penghu Winter Tourists.

Degree: Master, Public Affairs Management, 2017, NSYSU

The development of Penghu tourism consists of both its natural and human resources; the activities that Penghu tourists engage in are annually held from April to September. Because of the northeastern monsoon, the number of visitors to Penghu drops hugely during the rest of the months (from October to March), resulting in the obvious difference of peak and low seasons in Penghu tourism. Thus, the decreased number of tourists in Penghu during the low season also reduces the size and the development of the Penghu tourism industry, which is also one of the biggest obstacles to the development of tourism in Penghu. Therefore, it is of great importance to use other advantages that Penghu possesses to open its tourism market; by understanding the feelings of visitors to Penghu in winter time, it is hoped to trigger more tourists to visit Penghu in winter and thus it is hoped that the gap of peak and low seasons in Penghu tourism can be reduced. This study was designed to investigate the current situation, characteristics and correlations of "Tourist Imagery," "Revisit Intention" and "Travel Characteristicsâ. The participants were visitors to Penghu in winter time. The convenience sampling method was used. 500 questionnaires were distributed and collected, of which 424 questionnaires were valid (the response rate was 84.80%). The results of this study show that the majority of winter tourists to visit Penghu are female, aged 26 to 35 with a college degree, and they live in the south of Taiwan (including Pingtung, Kaohsiung, Tainan, and Chiayi). The largest number of female visitors is married women with children, who plan their own itinerary and choose travel information via computer networks. The main purpose of their visit to Penghu is sightseeing and their travel companions are most often their own family members, The average number of days for their travel is 3 days and 2 nights in Penghu; the average expense for each visitor is around NTD 4,000 to NTD 6,000. They choose to stay in hotels, which have the highest rates of accommodation choices. It was also the first time that they visited Penghu when asked about their past travel experiences. It shows that there are still many potential visitors to be developed. The results of this study show that âlocal specialtiesâ ranked highest of the statistical factors; the top three motives among tourist images are âPenghu has coastal scenery and beautiful sandy beachesâ, âPenghu's northeastern monsoon is strong but bearable,â and âPenghu residents are simple, friendly and cordial.â From the analysis of tourist revisit intention, we see that recommendation is the most important factor compared with touristsâ other options; the ratio of revisit and preferred choices to other options are obviously lower, which ought to be improved for future direction. In testing the correlation hypothesis of this study, tourist image and travel characteristics showed significant differences in the demographic variables; this part of the hypothesis is correct (there is a significant difference in… Advisors/Committee Members: Jui-Kun Kuo (committee member), Cheng-hsun Hsieh (chair), Long-Cheng Zhang (chair).

Subjects/Keywords: penghu; tourism image; scenic area; revisiting willingness; travel characteristics

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APA (6th Edition):

Huang, H. (2017). Travel Characteristics, Tourism Image and Revisiting Willingness Correlation Analysis of Penghu Winter Tourists. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807117-105336

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Hsin-Yu. “Travel Characteristics, Tourism Image and Revisiting Willingness Correlation Analysis of Penghu Winter Tourists.” 2017. Thesis, NSYSU. Accessed July 16, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807117-105336.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Hsin-Yu. “Travel Characteristics, Tourism Image and Revisiting Willingness Correlation Analysis of Penghu Winter Tourists.” 2017. Web. 16 Jul 2019.

Vancouver:

Huang H. Travel Characteristics, Tourism Image and Revisiting Willingness Correlation Analysis of Penghu Winter Tourists. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jul 16]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807117-105336.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang H. Travel Characteristics, Tourism Image and Revisiting Willingness Correlation Analysis of Penghu Winter Tourists. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807117-105336

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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