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You searched for +publisher:"NSYSU" +contributor:("Linda F. L. Fu"). One record found.

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NSYSU

1. Chen, Chun-Yu. The relationship between internal marketing and customer-orientation – A study of Taiwan nurses.

Degree: Master, Business Management, 2007, NSYSU

This research takes the hospital as an example to explore the relationship between internal marketing and customer-orientation. There are three purposes of this research: First, exploring the relationships among internal marketing, job satisfaction, organization commitment, and customer-orientation; second, exploring the relationship between customer-oriented attitude and customer-oriented behavior, and third, testing if the behavior control can moderate the relationship between customer-oriented attitude and customer-oriented behavior. In order to understand if the control mechanism varies with the levels of hospital in Taiwan, convenience sampling is conducted in three different hospital levels, medical center, regional hospital, and district hospital. In addition, in order to increase the variety of samples, Web-questionnaire was used. Finally, a total of 278 valid questionnaires have been collected. When talking to the data analysis, Factor analysis, Reliability analysis, Correlation Analysis, Structured Equation Model (SEM), and Moderated Regression Analysis are used as analysis methods. The results are as following: 1. Internal marketing has an impact on customer-oriented attitude through job satisfaction and organization commitment. 2. Affective commitment influences normative commitment positively. 3. Normative commitment influences continuance commitment positively. 4. Three kinds of commitment influence customer-oriented attitude positively. 5. Customer-oriented attitude has a positive impact on customer-oriented behavior. 6. Activity control and Capability control can moderate the relationship between Customer-oriented attitude and customer-oriented behavior. Advisors/Committee Members: Jacob Y.H. Jou (committee member), Linda F. L. Fu (chair), Fuh-Yeong Guan (chair).

Subjects/Keywords: internal marketing; organization commitment; job satisfaction; behavior control; customer-oriented behavior; customer-oriented attitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, C. (2007). The relationship between internal marketing and customer-orientation – A study of Taiwan nurses. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0127107-225548

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Chun-Yu. “The relationship between internal marketing and customer-orientation – A study of Taiwan nurses.” 2007. Thesis, NSYSU. Accessed July 15, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0127107-225548.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Chun-Yu. “The relationship between internal marketing and customer-orientation – A study of Taiwan nurses.” 2007. Web. 15 Jul 2019.

Vancouver:

Chen C. The relationship between internal marketing and customer-orientation – A study of Taiwan nurses. [Internet] [Thesis]. NSYSU; 2007. [cited 2019 Jul 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0127107-225548.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen C. The relationship between internal marketing and customer-orientation – A study of Taiwan nurses. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0127107-225548

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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