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You searched for +publisher:"NSYSU" +contributor:("LAI, HSIANG-CHU"). Showing records 1 – 2 of 2 total matches.

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NSYSU

1. Yu, Chao-Fu. The Recommendation Effect of Personalized eDM ï¼Intimacy as Mediator.

Degree: Master, Information Management, 2008, NSYSU

Along with the fashion of personal marketing, the traditional print media make a breakthrough by taking the advantage of digital technology to leap over the limitation of time and space. Take eDM as an example, the brand-new advertising technique that arranges bills, expenditure records and other personal information in group with the eDM, results in significant recommendation effect. Meanwhile it eradicates the prejudice that eDM is nothing more than spam and makes the eDM fresh and new! Therefore the recommendation effect appears. In the recent years, numbers of marketing researches pay much attention to the classical intimacy theory and put it into applications. Furthermore, the positive effect of personalization is verified by academical researches and business practices. Based on the manipulation of personalization and the theoretical application, this study is objective to confer the recommendation effect of personalized eDM and the mediating effect through intimacy. A two-stage survey by questionnaires was used with these samples of 490 ordinary consumers which are capable of using E-mail, and data were analyzed using the SPSS and AMOS for statistical tests. The results reveal that 1.the significant factor in influencing on intimacy is the personalization of eDM; 2.the significant factor in influencing on recommendation effect is the intimacy conceived by the eDM reader; 3.in the causal relationship between personalization and recommendation effect, intimacy is indeed an indispensable mediator. In the end, according to the findings, we draw upon some suggestions and limitations for future research. Advisors/Committee Members: LAI, HSIANG-CHU (chair), LIANG, TING-PENG (committee member), LI, YA-CHING (chair).

Subjects/Keywords: Intimacy Theory; Personalization; eDM Marketing; Recommendation Effect

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yu, C. (2008). The Recommendation Effect of Personalized eDM ï¼Intimacy as Mediator. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116108-162155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yu, Chao-Fu. “The Recommendation Effect of Personalized eDM ï¼Intimacy as Mediator.” 2008. Thesis, NSYSU. Accessed March 26, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116108-162155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yu, Chao-Fu. “The Recommendation Effect of Personalized eDM ï¼Intimacy as Mediator.” 2008. Web. 26 Mar 2019.

Vancouver:

Yu C. The Recommendation Effect of Personalized eDM ï¼Intimacy as Mediator. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Mar 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116108-162155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yu C. The Recommendation Effect of Personalized eDM ï¼Intimacy as Mediator. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116108-162155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Hu, Chia-hua. The Impact of Gender Difference on Response Strategy in E-Negotiation.

Degree: Master, Information Management, 2009, NSYSU

Today people already accustom to do businesses on the Internet. The electronic negotiation also becomes popular because of its advantages. Furthermore more and more females get high positions in their company and often engage important activities such as electronic negotiation for their company. If negotiators could understand the differences of males and females on their behavioral sequence and response strategy, they could have a better interaction during negotiation no matter what their counterpart s gender is. This study explores the relation of different gender compositions and response strategy in E-Negotiation. We design an algorithm to find significant sequential patterns and then group them into three kinds of response strategies. Lastly we use Chi-Square Independence Test to see the correlation and Column Comparison to see which gender composition has significant higher proportion on three types of response strategies. The result suggests gender compositions and response strategies are interrelated. Negotiators in inter-gender dyad are more likely to response with reciprocal strategy and negotiators in intra-gender dyad are more likely to response with structural strategy. Moreover female-only dyad is more likely to response with all kinds of strategies compared to male-only dyad. Finally female would response to male with more reciprocal strategies and to female with more complementary and structural strategies. On the other hand, male would response to female counterpart with more reciprocal strategies and to male counterpart with more structural strategies. Advisors/Committee Members: Wu, Jen-Her (chair), Lai, Hsiang-Chu (committee member), Huang, San-Yi (chair).

Subjects/Keywords: Electronic negotiation; Response strategy; Sequential pattern; Gender difference

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hu, C. (2009). The Impact of Gender Difference on Response Strategy in E-Negotiation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805109-212621

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hu, Chia-hua. “The Impact of Gender Difference on Response Strategy in E-Negotiation.” 2009. Thesis, NSYSU. Accessed March 26, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805109-212621.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hu, Chia-hua. “The Impact of Gender Difference on Response Strategy in E-Negotiation.” 2009. Web. 26 Mar 2019.

Vancouver:

Hu C. The Impact of Gender Difference on Response Strategy in E-Negotiation. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 Mar 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805109-212621.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hu C. The Impact of Gender Difference on Response Strategy in E-Negotiation. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805109-212621

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.