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You searched for +publisher:"NSYSU" +contributor:("Hsuan-Yi Chou"). Showing records 1 – 30 of 111 total matches.

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NSYSU

1. Shih, Pei-Ru. Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption.

Degree: Master, Master of Business Administration Program in International Business, 2017, NSYSU

 Previous research focused on nostalgia effects in advertising. Recent researchers suggest that nostalgia influences consumer subsequence unrelated behavior. This research contributes to this evolving research… (more)

Subjects/Keywords: nostalgia; self-reward; construal level; self-monitoring; indulgent consumption

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shih, P. (2017). Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1008117-115447

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shih, Pei-Ru. “Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption.” 2017. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1008117-115447.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shih, Pei-Ru. “Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption.” 2017. Web. 23 Apr 2019.

Vancouver:

Shih P. Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1008117-115447.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shih P. Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1008117-115447

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Ho, Hsiang. Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games.

Degree: Master, Communications Management, 2013, NSYSU

 Mobile gaming now accounts for one of the top consumer behaviors on mobile device with estimates of 15billion market value by 2015. The goal of… (more)

Subjects/Keywords: Unified Theory of Acceptance & Use of Technology (UTAUTï¼; APP; mobile game; Big-five model; download behavior; Structural Equation Modeling(SEM)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ho, H. (2013). Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ho, Hsiang. “Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ho, Hsiang. “Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games.” 2013. Web. 23 Apr 2019.

Vancouver:

Ho H. Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ho H. Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Chiu, Shih-i. A study of watching behavior on YouTube TrueView Ads.

Degree: Master, Business Management, 2013, NSYSU

 With the expansion of the internet, online video advertising is becoming pervasive. Many firms choose to put their video advertisement on the leader video platform:… (more)

Subjects/Keywords: YouTube Ads; Ad relevance; Ad emotion; Ad suspension; Survival Analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiu, S. (2013). A study of watching behavior on YouTube TrueView Ads. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiu, Shih-i. “A study of watching behavior on YouTube TrueView Ads.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiu, Shih-i. “A study of watching behavior on YouTube TrueView Ads.” 2013. Web. 23 Apr 2019.

Vancouver:

Chiu S. A study of watching behavior on YouTube TrueView Ads. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu S. A study of watching behavior on YouTube TrueView Ads. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Liu, Chen-wei. Sharing via Facebook Fanpages: The Effects of Internal and External Reward.

Degree: Master, Communications Management, 2013, NSYSU

 Facebook's global membership has exceeded one billion and Social Networking Sites ï¼SNSsï¼ has emerged as a new marketing tool. Scholars have pointed out that the… (more)

Subjects/Keywords: Reward; Facebook; Social Exchange Theory; Social Media Marketing; Big Five Personality Traits

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, C. (2013). Sharing via Facebook Fanpages: The Effects of Internal and External Reward. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Chen-wei. “Sharing via Facebook Fanpages: The Effects of Internal and External Reward.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Chen-wei. “Sharing via Facebook Fanpages: The Effects of Internal and External Reward.” 2013. Web. 23 Apr 2019.

Vancouver:

Liu C. Sharing via Facebook Fanpages: The Effects of Internal and External Reward. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu C. Sharing via Facebook Fanpages: The Effects of Internal and External Reward. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Wu, Chen-Chuan. Imitation or Innovation? The Analysis of Market Followers' Strategy.

Degree: Master, Business Management, 2013, NSYSU

 Manufacturerâs product strategy has always been a considerable issue in marketing area. Facing with the market leaderâs product strategy, how do market followers choose between… (more)

Subjects/Keywords: hotelling model; convenience store; game theory; innovation; imitation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, C. (2013). Imitation or Innovation? The Analysis of Market Followers' Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Chen-Chuan. “Imitation or Innovation? The Analysis of Market Followers' Strategy.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Chen-Chuan. “Imitation or Innovation? The Analysis of Market Followers' Strategy.” 2013. Web. 23 Apr 2019.

Vancouver:

Wu C. Imitation or Innovation? The Analysis of Market Followers' Strategy. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu C. Imitation or Innovation? The Analysis of Market Followers' Strategy. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Lin, Ya-Hsiuan. A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act.

Degree: Master, Business Management, 2013, NSYSU

 The customersâ personal information is the source and core of an enterpriseâs CRM activities. With immediate and accurate customer information enable enterprises to go through… (more)

Subjects/Keywords: Personal Information Protection Act; notification; the right of the self-control of personal information; customer confidence; the right of information privacy; customer relationship management (CRM)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, Y. (2013). A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Ya-Hsiuan. “A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Ya-Hsiuan. “A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act.” 2013. Web. 23 Apr 2019.

Vancouver:

Lin Y. A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

7. Chen, Shao-Hua. The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages â Product Type and Consumer Regulatory Focus as Moderators.

Degree: Master, Communications Management, 2013, NSYSU

 It clearly shows that the adoption of product scarcity messages/appeals is a common and important tactic in todayâs marketing practices. Additionally, past studies on scarcity… (more)

Subjects/Keywords: limited-quantity scarcity; FCB model; regulatory focus theory; limited-time scarcity; price promotional offer; scarcity message

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, S. (2013). The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages â Product Type and Consumer Regulatory Focus as Moderators. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718113-130451

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Shao-Hua. “The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages â Product Type and Consumer Regulatory Focus as Moderators.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718113-130451.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Shao-Hua. “The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages â Product Type and Consumer Regulatory Focus as Moderators.” 2013. Web. 23 Apr 2019.

Vancouver:

Chen S. The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages â Product Type and Consumer Regulatory Focus as Moderators. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718113-130451.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen S. The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages â Product Type and Consumer Regulatory Focus as Moderators. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718113-130451

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. Wu, Ling-Yu. A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers.

Degree: Master, Business Management, 2013, NSYSU

 Succession plays an important role in enterprises, however, succession is more complicated in Family business. Western countries focus on human resource training of succession, but… (more)

Subjects/Keywords: agency theory; successor plan; family business; succession; case study research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, L. (2013). A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Ling-Yu. “A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers.” 2013. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Ling-Yu. “A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers.” 2013. Web. 23 Apr 2019.

Vancouver:

Wu L. A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu L. A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Chen, Shu-shan. The Sorrow for Her Lookï¼The Effects of Envy towards Attractive Spokespersons in Advertising.

Degree: Master, Communications Management, 2014, NSYSU

 In advertising practices, highly attractive spokespersons are commonly believed that they can effectively attract audienceâs attention and generate favorable ad effects. However, previous spokesperson research… (more)

Subjects/Keywords: spokesperson; attractiveness-relevant products; goal attainability of product; types of beauty; social comparison theory; envy theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, S. (2014). The Sorrow for Her Lookï¼The Effects of Envy towards Attractive Spokespersons in Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0003114-195252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Shu-shan. “The Sorrow for Her Lookï¼The Effects of Envy towards Attractive Spokespersons in Advertising.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0003114-195252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Shu-shan. “The Sorrow for Her Lookï¼The Effects of Envy towards Attractive Spokespersons in Advertising.” 2014. Web. 23 Apr 2019.

Vancouver:

Chen S. The Sorrow for Her Lookï¼The Effects of Envy towards Attractive Spokespersons in Advertising. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0003114-195252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen S. The Sorrow for Her Lookï¼The Effects of Envy towards Attractive Spokespersons in Advertising. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0003114-195252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Fong, Hsiu-Chen. Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten  – - An Empirical Study of a Public Kindergarten in Kaohsiung City.

Degree: Master, Business Management, 2014, NSYSU

 This study intended to understand the relationship between parental and studentsâ satisfaction and loyalty to the kindergarten.The participants were 157 parents and 192 students from… (more)

Subjects/Keywords: Childhood Education Service; Word of Mouth; Customer Loyalty; Service Quality; Customer Satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fong, H. (2014). Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten  – - An Empirical Study of a Public Kindergarten in Kaohsiung City. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0022114-085409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fong, Hsiu-Chen. “Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten  – - An Empirical Study of a Public Kindergarten in Kaohsiung City.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0022114-085409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fong, Hsiu-Chen. “Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten  – - An Empirical Study of a Public Kindergarten in Kaohsiung City.” 2014. Web. 23 Apr 2019.

Vancouver:

Fong H. Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten  – - An Empirical Study of a Public Kindergarten in Kaohsiung City. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0022114-085409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fong H. Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten  – - An Empirical Study of a Public Kindergarten in Kaohsiung City. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0022114-085409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Wang, Tuan-yu. Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy.

Degree: Master, Communications Management, 2014, NSYSU

 The development of retail private brands have grown continuously in Taiwan, but little previous research explores the marketing communication strategies of these brands or further… (more)

Subjects/Keywords: Construal Level Theory; Resistance to Persuasion; Private Brand; Retail; Spokesperson Expertise; Product Distance; Sub-brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, T. (2014). Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622113-144426

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Tuan-yu. “Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622113-144426.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Tuan-yu. “Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy.” 2014. Web. 23 Apr 2019.

Vancouver:

Wang T. Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622113-144426.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang T. Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622113-144426

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Weng, Ching-Ya. A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness.

Degree: Master, Business Management, 2014, NSYSU

 The Internet not only changes peopleâs lives but also provides a new way to advertising. Currently, people spend lots of time on the Internet searching… (more)

Subjects/Keywords: Microfilm; situational factors; cognitive; affective; ad

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Weng, C. (2014). A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Weng, Ching-Ya. “A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Weng, Ching-Ya. “A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness.” 2014. Web. 23 Apr 2019.

Vancouver:

Weng C. A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Weng C. A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Chang, Ting-han. A Study of Facebook Fan-Page.

Degree: Master, Business Management, 2014, NSYSU

 In order to connect with consumers in this era of social networking, businesses have to start incorporating social media tools into their marketing practice. Among… (more)

Subjects/Keywords: Fan-Page; Participation; Networking of Public Relations; Social Media; Case Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, T. (2014). A Study of Facebook Fan-Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Ting-han. “A Study of Facebook Fan-Page.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Ting-han. “A Study of Facebook Fan-Page.” 2014. Web. 23 Apr 2019.

Vancouver:

Chang T. A Study of Facebook Fan-Page. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang T. A Study of Facebook Fan-Page. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Hsu, Ting-yuan. The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies.

Degree: Master, Communications Management, 2014, NSYSU

 It is a common marketing strategy to create stand-out brands through the power of story. In recent years, a new marketing tactic, the underdog brand… (more)

Subjects/Keywords: Perceived physical risk of product; Brand concept image; Top-dog; Types of brand biographies; Underdog

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, T. (2014). The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Ting-yuan. “The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Ting-yuan. “The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies.” 2014. Web. 23 Apr 2019.

Vancouver:

Hsu T. The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu T. The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

15. Peng, Cai-wei. Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE.

Degree: Master, Communications Management, 2014, NSYSU

 With the coming of Mobile Generation, mobile instant messaging applications have turned into popular communicative channel nowadays. One of these applications, LINE, has played a… (more)

Subjects/Keywords: mobile instant messaging applications; nonverbal cues; situation valence; message types; intimacy experience; sticker

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Peng, C. (2014). Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0416114-140819

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Peng, Cai-wei. “Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0416114-140819.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Peng, Cai-wei. “Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE.” 2014. Web. 23 Apr 2019.

Vancouver:

Peng C. Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0416114-140819.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Peng C. Is a Sticker Worth a Thousand Words? The Intimacy Effect of Stickers in Mobile Messaging Application LINE. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0416114-140819

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

16. Huang, Shih-Yu. A Study of Consumerâs Purchase Intention on Store Brand.

Degree: Master, Master of Business Administration Program in International Business, 2014, NSYSU

 Store Brand (Private label brand, PLB) products become a main alternative choice for consumers to purchase for daily life. The processes of purchasing intention and… (more)

Subjects/Keywords: Brand consciousness; Price consciousness; Consumer behaviors; Store brand; Perceived risk

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, S. (2014). A Study of Consumerâs Purchase Intention on Store Brand. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-140325

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Shih-Yu. “A Study of Consumerâs Purchase Intention on Store Brand.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-140325.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Shih-Yu. “A Study of Consumerâs Purchase Intention on Store Brand.” 2014. Web. 23 Apr 2019.

Vancouver:

Huang S. A Study of Consumerâs Purchase Intention on Store Brand. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-140325.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang S. A Study of Consumerâs Purchase Intention on Store Brand. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-140325

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

17. Lin, Yi-ling. Strategic Development of Manufacturers âThe Case of Cooling Fan Company.

Degree: Master, Business Management, 2014, NSYSU

 This research carries on the purpose of the first and second materials by Taiwan cooling fan manufacturerâs applications analysis method. We choose the major global… (more)

Subjects/Keywords: threat of potential competitors; focusing strategy; cooling fan industry; strategy matrix analysis method; electronic components

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, Y. (2014). Strategic Development of Manufacturers âThe Case of Cooling Fan Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629114-163827

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Yi-ling. “Strategic Development of Manufacturers âThe Case of Cooling Fan Company.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629114-163827.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Yi-ling. “Strategic Development of Manufacturers âThe Case of Cooling Fan Company.” 2014. Web. 23 Apr 2019.

Vancouver:

Lin Y. Strategic Development of Manufacturers âThe Case of Cooling Fan Company. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629114-163827.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. Strategic Development of Manufacturers âThe Case of Cooling Fan Company. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629114-163827

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

18. Lee, Ming-Chun. Exploring Factors Affecting Consumersâ Intentions to Use Virtual Display Stores.

Degree: Master, Information Management, 2014, NSYSU

 Virtual Display Store utilizes lifelike product poster display and kiosk set up in the public transit system using Smartphone to process shopping task. Busy commuters… (more)

Subjects/Keywords: Uncertainty; Social Presence; Shoppable Window; Task-Technology Fit; Virtual Display Store

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, M. (2014). Exploring Factors Affecting Consumersâ Intentions to Use Virtual Display Stores. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-175650

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Ming-Chun. “Exploring Factors Affecting Consumersâ Intentions to Use Virtual Display Stores.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-175650.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Ming-Chun. “Exploring Factors Affecting Consumersâ Intentions to Use Virtual Display Stores.” 2014. Web. 23 Apr 2019.

Vancouver:

Lee M. Exploring Factors Affecting Consumersâ Intentions to Use Virtual Display Stores. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-175650.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee M. Exploring Factors Affecting Consumersâ Intentions to Use Virtual Display Stores. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-175650

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. Su, I- Jou. A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan.

Degree: Master, Business Management, 2014, NSYSU

 Changes in the external environment on the business strategies have a significant impact factors. Enterprises using internal core technology and external resources, changing the way… (more)

Subjects/Keywords: Furniture Industry; Competitive Advantage; Critical Success Factors; Core Technology; Internet Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, I. J. (2014). A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-230604

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, I- Jou. “A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-230604.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, I- Jou. “A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan.” 2014. Web. 23 Apr 2019.

Vancouver:

Su IJ. A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-230604.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su IJ. A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-230604

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Chen, Chien-Yu. The Power of Time Perception: The Effect of Temporal Orientation in Tickets Group-buying.

Degree: Master, Institute of Marketing Communication, 2014, NSYSU

 The rapid development of technology has resulted in dramatic changes in business model. The advent of a new commerce mode, Ticket Group-Buying (TGB), is breaking… (more)

Subjects/Keywords: Deal popularity; Product category; Background color; Ticket Group-Buying (TGB); Unit effect; Temporal orientation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, C. (2014). The Power of Time Perception: The Effect of Temporal Orientation in Tickets Group-buying. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719114-151748

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Chien-Yu. “The Power of Time Perception: The Effect of Temporal Orientation in Tickets Group-buying.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719114-151748.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Chien-Yu. “The Power of Time Perception: The Effect of Temporal Orientation in Tickets Group-buying.” 2014. Web. 23 Apr 2019.

Vancouver:

Chen C. The Power of Time Perception: The Effect of Temporal Orientation in Tickets Group-buying. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719114-151748.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen C. The Power of Time Perception: The Effect of Temporal Orientation in Tickets Group-buying. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719114-151748

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Chiang, Yu-Ting. With Womenâs Handsï¼Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising.

Degree: Master, Business Management, 2014, NSYSU

 What kind of advertisements can break the siege and capture the hearts of customers in the competitive marketsï¼ Previous studies indicate if customers can imagine… (more)

Subjects/Keywords: portrait completeness; visual depiction effect; mental simulation; social comparison; physical attractiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiang, Y. (2014). With Womenâs Handsï¼Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726114-143821

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiang, Yu-Ting. “With Womenâs Handsï¼Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726114-143821.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiang, Yu-Ting. “With Womenâs Handsï¼Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising.” 2014. Web. 23 Apr 2019.

Vancouver:

Chiang Y. With Womenâs Handsï¼Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726114-143821.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiang Y. With Womenâs Handsï¼Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726114-143821

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Huang, Yuan-yu. Comments does matter â Exploring the motivation of eWOM Comments in mobile software store.

Degree: Master, Communications Management, 2014, NSYSU

 The mobile device boom in recent years brings more attentions to the App store and electronic word of mouth (eWOM). Using mobile phone to browse… (more)

Subjects/Keywords: App Store; App; Product Property; Motivation to Comment; Pricing; Gender; eWOM

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2014). Comments does matter â Exploring the motivation of eWOM Comments in mobile software store. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Yuan-yu. “Comments does matter â Exploring the motivation of eWOM Comments in mobile software store.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Yuan-yu. “Comments does matter â Exploring the motivation of eWOM Comments in mobile software store.” 2014. Web. 23 Apr 2019.

Vancouver:

Huang Y. Comments does matter â Exploring the motivation of eWOM Comments in mobile software store. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Y. Comments does matter â Exploring the motivation of eWOM Comments in mobile software store. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Su, Yi-Yu. The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types.

Degree: Master, Business Management, 2014, NSYSU

 In recent years, peopleâs lives were bound up with smart mobile devices. We can easily observe similar scenes appearing in daily life â office workers… (more)

Subjects/Keywords: APP application; APP advertising; advertising effectiveness; promotion types; product types

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, Y. (2014). The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Yi-Yu. “The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Yi-Yu. “The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types.” 2014. Web. 23 Apr 2019.

Vancouver:

Su Y. The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su Y. The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Yeh, Min-hung. To please you unconsciously: Effects of minor language variations in campaign advertisements on votersâ responses.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 By carrying out the principle of âOne person, one voteâ, Taiwan is regarded as the bellwether of democracy in Asia. In order to win votersâ… (more)

Subjects/Keywords: party identification; time-of-releasing advertisements; minor language variations; pronouns; message orientation; campaign advertisements

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yeh, M. (2015). To please you unconsciously: Effects of minor language variations in campaign advertisements on votersâ responses. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0009115-230027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yeh, Min-hung. “To please you unconsciously: Effects of minor language variations in campaign advertisements on votersâ responses.” 2015. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0009115-230027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yeh, Min-hung. “To please you unconsciously: Effects of minor language variations in campaign advertisements on votersâ responses.” 2015. Web. 23 Apr 2019.

Vancouver:

Yeh M. To please you unconsciously: Effects of minor language variations in campaign advertisements on votersâ responses. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0009115-230027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yeh M. To please you unconsciously: Effects of minor language variations in campaign advertisements on votersâ responses. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0009115-230027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Li, Yi-feng. Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook.

Degree: Master, Institute of Communications Management, 2014, NSYSU

 With the advance of internet, itâs a daily routine that many people utilize social networking sites to communicate with their friends. The formation of friend… (more)

Subjects/Keywords: social networking sites; extraversion; openness to experience; narcissism; self-disclosure; CPM; switching intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, Y. (2014). Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Yi-feng. “Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook.” 2014. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Yi-feng. “Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook.” 2014. Web. 23 Apr 2019.

Vancouver:

Li Y. Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li Y. Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Chang, Hsiao-ti. Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Social networking sites (SNS) deeply influence humanâs lives and change the ways of consumption of products and brands. In Taiwan, Facebook has become the most… (more)

Subjects/Keywords: Facebook fan page; relationship investment model; advertising value; consumer-brand relationship; brand image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, H. (2016). Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Hsiao-ti. “Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page.” 2016. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Hsiao-ti. “Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page.” 2016. Web. 23 Apr 2019.

Vancouver:

Chang H. Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang H. Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

27. Lin, Yu-Ching. To win by a surprise move? The brand-posts congruent effect on Facebook fan pages.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Since Fan page found in 2007, it has become a popular marketing techniques. Recently, we can see different brand Fan page posts, include directly related… (more)

Subjects/Keywords: Fan page; congruity; interaction; product type; involvement; brand attitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, Y. (2016). To win by a surprise move? The brand-posts congruent effect on Facebook fan pages. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Yu-Ching. “To win by a surprise move? The brand-posts congruent effect on Facebook fan pages.” 2016. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Yu-Ching. “To win by a surprise move? The brand-posts congruent effect on Facebook fan pages.” 2016. Web. 23 Apr 2019.

Vancouver:

Lin Y. To win by a surprise move? The brand-posts congruent effect on Facebook fan pages. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. To win by a surprise move? The brand-posts congruent effect on Facebook fan pages. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

28. Cheng, Chieh-wen. Men Beauty 2.0-Kennyâs Era is Coming: Social Comparison Effects of Male Spokespersons.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 In recent years, male product market have grown dramatically. To catch male consumersâ attention and increase product sales, practitioners frequently use male spokespersons to promote… (more)

Subjects/Keywords: muscle image; envy theory; male spokesperson; social comparison theory; male beauty types; heterosexual image; gaze direction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, C. (2016). Men Beauty 2.0-Kennyâs Era is Coming: Social Comparison Effects of Male Spokespersons. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722116-124218

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Chieh-wen. “Men Beauty 2.0-Kennyâs Era is Coming: Social Comparison Effects of Male Spokespersons.” 2016. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722116-124218.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Chieh-wen. “Men Beauty 2.0-Kennyâs Era is Coming: Social Comparison Effects of Male Spokespersons.” 2016. Web. 23 Apr 2019.

Vancouver:

Cheng C. Men Beauty 2.0-Kennyâs Era is Coming: Social Comparison Effects of Male Spokespersons. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722116-124218.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng C. Men Beauty 2.0-Kennyâs Era is Coming: Social Comparison Effects of Male Spokespersons. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722116-124218

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

29. Tsai , Chun-Chen. Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising.

Degree: Master, Master of Business Administration Program in International Business, 2016, NSYSU

 This research examines whether different hand-holding appeals in food advertising would raise perceived food contamination which affects the evaluation toward the advertised product. We classify… (more)

Subjects/Keywords: food advertising; hand-holding appeal; virtue; vice; contamination effect; food type

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tsai , C. (2016). Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729116-170412

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tsai , Chun-Chen. “Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising.” 2016. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729116-170412.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tsai , Chun-Chen. “Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising.” 2016. Web. 23 Apr 2019.

Vancouver:

Tsai C. Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729116-170412.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai C. Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729116-170412

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

30. Wu, Ying-Hui. A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms.

Degree: Master, EMBA, 2016, NSYSU

 ãResearch issueã After the plasticizer incident in May 2011, a series of food safety issues followed, including contaminated cooking oil and illegal aquatic additives, causing… (more)

Subjects/Keywords: SWOT; Five forces; Ecological cultivation; Production & Marketing resume; Innovative marketing strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, Y. (2016). A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Ying-Hui. “A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms.” 2016. Thesis, NSYSU. Accessed April 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Ying-Hui. “A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms.” 2016. Web. 23 Apr 2019.

Vancouver:

Wu Y. A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Apr 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2] [3] [4]

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