Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for +publisher:"NSYSU" +contributor:("Chun-Tuan (Debbie) Chang"). Showing records 1 – 7 of 7 total matches.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


NSYSU

1. YANG, CHING-JU. Integrated Marketing Communication of NPOs.

Degree: Master, Business Management, 2008, NSYSU

 Keen competitions have made non-profit organizations (NPOs) harder to survive. For the sake of acquiring sufficient resources, more and more NPOs operate like firms. They… (more)

Subjects/Keywords: Non-profit Organization; Temple; Integrated Marketing Communication

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

YANG, C. (2008). Integrated Marketing Communication of NPOs. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

YANG, CHING-JU. “Integrated Marketing Communication of NPOs.” 2008. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

YANG, CHING-JU. “Integrated Marketing Communication of NPOs.” 2008. Web. 25 Mar 2019.

Vancouver:

YANG C. Integrated Marketing Communication of NPOs. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

YANG C. Integrated Marketing Communication of NPOs. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Lin, Jen-wei. The Strategy of Taiwanese company in mainland China: An empirical study of P company.

Degree: Master, EMBA, 2009, NSYSU

 Abstract The number of Taiwanese businessmen who invest money in Chinese market has increased recently. There are two factors which lead to this condition. Firstly,… (more)

Subjects/Keywords: Magnetic Effect; Reform and Open Policy; entry strategy; open economy

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, J. (2009). The Strategy of Taiwanese company in mainland China: An empirical study of P company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715109-120338

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Jen-wei. “The Strategy of Taiwanese company in mainland China: An empirical study of P company.” 2009. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715109-120338.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Jen-wei. “The Strategy of Taiwanese company in mainland China: An empirical study of P company.” 2009. Web. 25 Mar 2019.

Vancouver:

Lin J. The Strategy of Taiwanese company in mainland China: An empirical study of P company. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715109-120338.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin J. The Strategy of Taiwanese company in mainland China: An empirical study of P company. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715109-120338

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Chuang, Chung-lin. Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising.

Degree: Master, Business Management, 2013, NSYSU

 Since consumers are flooded by advertising nowadays, it is an important task for the advertisers to catch consumer attention and enhance their purchase attention. According… (more)

Subjects/Keywords: explicit metaphor; implicit metaphor; verbal metaphor; creative mind-set; metaphor advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chuang, C. (2013). Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chuang, Chung-lin. “Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising.” 2013. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chuang, Chung-lin. “Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising.” 2013. Web. 25 Mar 2019.

Vancouver:

Chuang C. Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang C. Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Huang, Sheng-ting. Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes.

Degree: Master, Business Management, 2014, NSYSU

 Sex appeals have been commonly used and used to promote a wide range of product categories. Because of high popularity of sex appeals, advertisers start… (more)

Subjects/Keywords: humor; sex appeals; thinking style

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, S. (2014). Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Sheng-ting. “Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes.” 2014. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Sheng-ting. “Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes.” 2014. Web. 25 Mar 2019.

Vancouver:

Huang S. Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang S. Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Lin, Yu-Ting. Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing.

Degree: Master, Business Management, 2014, NSYSU

 Cause-related marketing (CRM) is a marketing activity that a company donates a specific amount of money to a cause or to a non-profit organization through… (more)

Subjects/Keywords: cause-related marketing; product-cause fit; self-accountability; advertising skepticism; execution style

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, Y. (2014). Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Yu-Ting. “Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing.” 2014. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Yu-Ting. “Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing.” 2014. Web. 25 Mar 2019.

Vancouver:

Lin Y. Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Chen, Tzu-chun. Healing cute friends-The healing effect of cute elements.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Because of healing power, many companies frequently promote products with cute elements to catch students and office workersâ attention and increase product sales. In previous… (more)

Subjects/Keywords: attention restoration theory; product design; cute; healing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, T. (2016). Healing cute friends-The healing effect of cute elements. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1110116-021728

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Tzu-chun. “Healing cute friends-The healing effect of cute elements.” 2016. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1110116-021728.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Tzu-chun. “Healing cute friends-The healing effect of cute elements.” 2016. Web. 25 Mar 2019.

Vancouver:

Chen T. Healing cute friends-The healing effect of cute elements. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1110116-021728.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen T. Healing cute friends-The healing effect of cute elements. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1110116-021728

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

7. Kao, Shih-Ting. Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character.

Degree: Master, Business Management, 2015, NSYSU

 More and more brands want to create their own spokes-characters. Compared with endorsers, spokes-characters can be fully controlled by marketers and are considered as less… (more)

Subjects/Keywords: non-human spokes-character; brand-customer relationship; regulatory fit theory; message tone

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kao, S. (2015). Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kao, Shih-Ting. “Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character.” 2015. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kao, Shih-Ting. “Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character.” 2015. Web. 25 Mar 2019.

Vancouver:

Kao S. Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kao S. Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.