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You searched for +publisher:"NSYSU" +contributor:("Chun-Ming, Yang"). Showing records 1 – 10 of 10 total matches.

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NSYSU

1. Chang, Kuang-Tsyr. The emotional and behavioral reaponse of embarrassed consumer.

Degree: Master, Business Management, 2008, NSYSU

 Embarrassmet is a very common emotion but usually hard to express, which plays a very important role in social encounter. There are many reasons why… (more)

Subjects/Keywords: social impact theory; embarrassment; coping behavior; social comparison theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, K. (2008). The emotional and behavioral reaponse of embarrassed consumer. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723108-021919

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Kuang-Tsyr. “The emotional and behavioral reaponse of embarrassed consumer.” 2008. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723108-021919.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Kuang-Tsyr. “The emotional and behavioral reaponse of embarrassed consumer.” 2008. Web. 26 Jan 2020.

Vancouver:

Chang K. The emotional and behavioral reaponse of embarrassed consumer. [Internet] [Thesis]. NSYSU; 2008. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723108-021919.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang K. The emotional and behavioral reaponse of embarrassed consumer. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723108-021919

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Tseng, Chao-Chieh. none.

Degree: Master, Business Management, 2008, NSYSU

 âIntroductory Priceâ is a quality signal used in the service introductory period, implying consumers that introductory price brought the loss to service providers. Consumers will… (more)

Subjects/Keywords: perceived sacrifice; purchase intention; relative introductory price; signal theory; perceived value; perceived quality; low introductory price

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APA (6th Edition):

Tseng, C. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tseng, Chao-Chieh. “none.” 2008. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tseng, Chao-Chieh. “none.” 2008. Web. 26 Jan 2020.

Vancouver:

Tseng C. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tseng C. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Kuo, Pei-yin. The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation.

Degree: Master, Business Management, 2010, NSYSU

 Enterprises can adopt branding extension strategies to decrease the expense on developing the awareness of new products as well as to attract consumers. However, not… (more)

Subjects/Keywords: perceived value; message framing; goal congruency; extension attitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kuo, P. (2010). The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730110-182153

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuo, Pei-yin. “The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation.” 2010. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730110-182153.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuo, Pei-yin. “The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation.” 2010. Web. 26 Jan 2020.

Vancouver:

Kuo P. The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation. [Internet] [Thesis]. NSYSU; 2010. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730110-182153.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo P. The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730110-182153

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Huang, Hsin-yi. Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 There are lots of motivations behind gift-giving. The goal of gifting is to enhance the connection between the givers and the receivers. This research investigates… (more)

Subjects/Keywords: gift-giving; closeness; emotion; gift category

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, H. (2015). Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Hsin-yi. “Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers.” 2015. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Hsin-yi. “Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers.” 2015. Web. 26 Jan 2020.

Vancouver:

Huang H. Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang H. Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Huang, Ying-Tzu. The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Consumers may more or less have similar experiences. When they step into the luxury retailers, they feel coldãarrogant and indifferent attitudes from clerks, instead of… (more)

Subjects/Keywords: horizontal brand; brand attachment; luxury goods; social exclusion; functional attitude theory; vertical brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2016). The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Ying-Tzu. “The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses.” 2016. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Ying-Tzu. “The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses.” 2016. Web. 26 Jan 2020.

Vancouver:

Huang Y. The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Y. The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Wang, Hsi-wei. The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 "Cute products" can be seen everywhere in our daily life. Marketers believe the cuteness of the product will not only attract the attention of consumers… (more)

Subjects/Keywords: Expectancy Disconfirmation Theory; the Baby Effect; Stereotype; Cute Product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, H. (2015). The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608115-130712

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Hsi-wei. “The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay.” 2015. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608115-130712.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Hsi-wei. “The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay.” 2015. Web. 26 Jan 2020.

Vancouver:

Wang H. The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608115-130712.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang H. The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608115-130712

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

7. Su, An-ni. Identity Marketing:The Moderating Effect of Self Construal and Product Category on Consumer Agency.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 Marketers often believe advertising message can strengthen its marketing effect through precisely express their fit with target consumerâs identity. Based on the explicitness of message… (more)

Subjects/Keywords: Self-construal; Identity Marketing; Product Category; Consumer Agency

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, A. (2015). Identity Marketing:The Moderating Effect of Self Construal and Product Category on Consumer Agency. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-161716

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, An-ni. “Identity Marketing:The Moderating Effect of Self Construal and Product Category on Consumer Agency.” 2015. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-161716.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, An-ni. “Identity Marketing:The Moderating Effect of Self Construal and Product Category on Consumer Agency.” 2015. Web. 26 Jan 2020.

Vancouver:

Su A. Identity Marketing:The Moderating Effect of Self Construal and Product Category on Consumer Agency. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-161716.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su A. Identity Marketing:The Moderating Effect of Self Construal and Product Category on Consumer Agency. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-161716

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. Wu, Shin-wei. none.

Degree: Master, Business Management, 2009, NSYSU

 Owning to the heterogeneity of services, service failures are inevitable to happen in service encounters. Therefore, recovery efforts play important roles in mataining the relationship… (more)

Subjects/Keywords: double deviation; expectancy discrepancy; sensitivity; negativity; recovery paradox

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, S. (2009). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-131529

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Shin-wei. “none.” 2009. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-131529.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Shin-wei. “none.” 2009. Web. 26 Jan 2020.

Vancouver:

Wu S. none. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-131529.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu S. none. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-131529

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Chang, Yi-Chun. The Effect of Need for Uniqueness on Consumers' Intention of Word-of-Mouth.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 This study was designed to investigate psychological dilemma for who with a high need for uniqueness wants to show off, but also fear of being… (more)

Subjects/Keywords: need for uniqueness; communication dilemma; temporal focus; intention of word-of-mouth; regulatory focus

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, Y. (2015). The Effect of Need for Uniqueness on Consumers' Intention of Word-of-Mouth. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191221

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Yi-Chun. “The Effect of Need for Uniqueness on Consumers' Intention of Word-of-Mouth.” 2015. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191221.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Yi-Chun. “The Effect of Need for Uniqueness on Consumers' Intention of Word-of-Mouth.” 2015. Web. 26 Jan 2020.

Vancouver:

Chang Y. The Effect of Need for Uniqueness on Consumers' Intention of Word-of-Mouth. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191221.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang Y. The Effect of Need for Uniqueness on Consumers' Intention of Word-of-Mouth. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191221

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Lee, Sin-Yu. Line Extension of Service Product.

Degree: Master, Business Management, 2011, NSYSU

 Nowadays enterprises use brand strategy to enhance productâs depth and width, raising the customersâ evaluation on brand. To lower the cost of launching a new… (more)

Subjects/Keywords: Brand concept; Extension direction; Line extension; Service continuous; Branding strategy; Extension service evaluation; Parent brand evaluation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, S. (2011). Line Extension of Service Product. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-231504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Sin-Yu. “Line Extension of Service Product.” 2011. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-231504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Sin-Yu. “Line Extension of Service Product.” 2011. Web. 26 Jan 2020.

Vancouver:

Lee S. Line Extension of Service Product. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-231504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee S. Line Extension of Service Product. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-231504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.