+publisher:"NSYSU" +contributor:("Chi-cheng Wu")

1. Chang, Ying-Lan. A Study on the Brand Extension Strategies of Eslite Book Store.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-131021

► Because of the low cost of online bookstore market, the Eslite Bookstore in the long-term losses, but also to achieve sustained growth in business income,… (more)

Subjects/Keywords: Ansoff matrix; brand extension; free cash flow; business model nine elements

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, Y. (2017). A Study on the Brand Extension Strategies of Eslite Book Store. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-131021

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Ying-Lan. “A Study on the Brand Extension Strategies of Eslite Book Store.” 2017. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-131021.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Ying-Lan. “A Study on the Brand Extension Strategies of Eslite Book Store.” 2017. Web. 25 Jan 2021.

Vancouver:

Chang Y. A Study on the Brand Extension Strategies of Eslite Book Store. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-131021.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang Y. A Study on the Brand Extension Strategies of Eslite Book Store. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-131021

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

2. Liu, Fong-in. The Analysis of Marketing Strategies of Insurance Products for Seniors.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505113-191245

► The public population report estimates that Taiwan population over the age of 65 has reached 252 million, the population ratio from 10.9% in 2011, increased… (more)

▼ The public population report estimates that Taiwan population over the age of 65 has reached 252 million, the population ratio from 10.9% in 2011, increased to 13% in 2016, after a rapid rise to 37% in 2051 yearly. The future population structure of Taiwan will face an aging year by year. The report also pointed out that the needs of the seniors can be categorized into five important points, including health care, economic security, education and leisure, home living nursing, mental and social adaptation. Studies also pointed out that the Taiwan seniors favorite three products, including insurances, health food, and all kinds of support life safety products. Many domestic researches focused on studying which insurance products suitable for the seniors less talking about the seniors' needs and decision-making process. Therefore, this study examines the seniors which factors will affect the seniors in decision-making to purchase insurance product and realize the procedure. Hence, this study aims to explore decision making factors for the seniors purchasing insurance goods through literature review and design of a questionnaire survey. The research structure comprises four dimensions base on literature review. Under the structure, we proceed with categorization and analysis by using analytic hierarchy process (AHP), which was applied to this study to discover the decision making factors on the viewpoints of the above-55-year-old seniors. The research expects help the relative researchers and people to understand the topic of this study. The ordered ranking of the four dimensions is: âthe demographic dimensionâ, âthe psychological factor dimensionâ, âpersonal health dimensionâ and âoutside factor dimensionâ. The results sifted from the AHP approach suggest six top decision making factors: ârisk attitudesâ, âthe relatives and friendsâ, âproperty and incomeâ, âthe trust for insurance salesâ, âsupporting childrenâ, and ârequirement of career and activityâ. In future, people involved should concern the priority dimensions and factors of this study. Based on these, this research conducts 4P strategies. Advisors/Committee Members: cheng%20Wu%22%29&pagesize-30">Chi-cheng Wu (chair), Huang Ming Shin (chair), Shyh-jer Chen (chair), cheng%20Wu%22%29&pagesize-30">Chi-cheng Wu (committee member), Lu Hsiao (chair).

Subjects/Keywords: Analytic Hierarchy Process; marketing strategies; The Seniors; Decision Making Factors for Purchasing Insurance Goods

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liu, F. (2013). The Analysis of Marketing Strategies of Insurance Products for Seniors. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505113-191245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liu, Fong-in. “The Analysis of Marketing Strategies of Insurance Products for Seniors.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505113-191245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liu, Fong-in. “The Analysis of Marketing Strategies of Insurance Products for Seniors.” 2013. Web. 25 Jan 2021.

Vancouver:

Liu F. The Analysis of Marketing Strategies of Insurance Products for Seniors. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505113-191245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu F. The Analysis of Marketing Strategies of Insurance Products for Seniors. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505113-191245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

3. Chen, Min-Hung. Marketing Strategy Analysis of Smart Home Application in Neonatal Care Market.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-133435

► The essence of the paper is to find out the best salutation and the value proposition for people who take care of 1-12 month newborn… (more)

Subjects/Keywords: IOT; Smart Home; Newborn Baby Care; Value Proposition

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APA (6^th Edition):

Chen, M. (2016). Marketing Strategy Analysis of Smart Home Application in Neonatal Care Market. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-133435

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Min-Hung. “Marketing Strategy Analysis of Smart Home Application in Neonatal Care Market.” 2016. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-133435.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Min-Hung. “Marketing Strategy Analysis of Smart Home Application in Neonatal Care Market.” 2016. Web. 25 Jan 2021.

Vancouver:

Chen M. Marketing Strategy Analysis of Smart Home Application in Neonatal Care Market. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-133435.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen M. Marketing Strategy Analysis of Smart Home Application in Neonatal Care Market. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-133435

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

4. Chen, Chua-Chun. Development Strategy of Nursing School in Aging Society - a Case Study of a Health Care Junior College in Kaohsiung.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507113-160237

► Taiwan is a rapidly aging society. This reality presents both burdens and opportunities. The burdens include the allocation of limited resources for social welfare, increased… (more)

Subjects/Keywords: Low Fertility; Aging in Place; SWOT Analysis; Senior Industry; Social Enterprise; Aged Society

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, C. (2013). Development Strategy of Nursing School in Aging Society - a Case Study of a Health Care Junior College in Kaohsiung. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507113-160237

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Chua-Chun. “Development Strategy of Nursing School in Aging Society - a Case Study of a Health Care Junior College in Kaohsiung.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507113-160237.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Chua-Chun. “Development Strategy of Nursing School in Aging Society - a Case Study of a Health Care Junior College in Kaohsiung.” 2013. Web. 25 Jan 2021.

Vancouver:

Chen C. Development Strategy of Nursing School in Aging Society - a Case Study of a Health Care Junior College in Kaohsiung. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507113-160237.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen C. Development Strategy of Nursing School in Aging Society - a Case Study of a Health Care Junior College in Kaohsiung. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507113-160237

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

5. Su, Yu-Hsun. A Case Study of E-Reader OEM/ODM Dilemma and Business Strategy under Globalization â A Case Study.

Degree: Master, EMBA, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808112-103841

► The International environmental become significant issue for each countries, base on green trend more and more green products launched into market. E-Reader is one of… (more)

▼ The International environmental become significant issue for each countries, base on green trend more and more green products launched into market. E-Reader is one of the green product that growing rapidly in recent years due to the internet blooming. There have lot of advantages for people using E-Reader, such as easy to carry and you can own thousand of books content inside the E-Reader, it is amazing convenient for this development. The E-reader in this case study was identified by using electronic paper as the panel material, which is different from the LCD panel screen readerï¼Tabletï¼. So far Taiwan is the biggest OEM/ODM manufacturer area for worldwide E-reader market beause the E-paper source, also Taiwan maker can laverge all manufactuer capabilities coming from electronic and 3C industries and have well integrated supplier resource, thatâs why Taiwan maker can control 90% OEM/ODM E-reader manufactureing in the world. The global recession since 2008 has resulted in sharp drop for international business. It is getting more and more difficult for business competition, especially for OEM/ODM model. Although Taiwan E-reader manufacturers still have margin at this moment, but gradually they will face other competitors from China or Kera, on the other hand the threat from Tablet-reader is getting apparent, and the DRM still donât have well organized by governments, more and more challenges close to E-reader manufacturers. In the case of A company, base on five force model & Resources basic model as it can be aware how A company running his E-reader business under Globalization. The industrial circumstances change rapidly, it is important for Tawian maker to think over how to apply their own resource and make the right business strategy. By reviewing this case of A company, here is some suggestions for Taiwan E-reader industry. 1. Bring up for globalization talents. 2. Global system reinforcement. 3. To have Strong and well finance management. 4. Enchance RD capabilities by using core technology. 5. Process techniques and quality stability. 6. Strengthen the business strategic alliance. Advisors/Committee Members: Tsuang Kuo (chair), Yung-Hsiang Ying (committee member), Shyh-Jer Chen (chair), Cheng%20Wu%22%29&pagesize-30">Chi-Cheng Wu (committee member), Cheng%20Wu%22%29&pagesize-30">Chi-Cheng Wu (committee member).

Subjects/Keywords: Five force model; Strategic alliance; Resources basic model; E-reader; E-paper; Tablet-reader; DRM; Globalization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Su, Y. (2012). A Case Study of E-Reader OEM/ODM Dilemma and Business Strategy under Globalization â A Case Study. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808112-103841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Su, Yu-Hsun. “A Case Study of E-Reader OEM/ODM Dilemma and Business Strategy under Globalization â A Case Study.” 2012. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808112-103841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Su, Yu-Hsun. “A Case Study of E-Reader OEM/ODM Dilemma and Business Strategy under Globalization â A Case Study.” 2012. Web. 25 Jan 2021.

Vancouver:

Su Y. A Case Study of E-Reader OEM/ODM Dilemma and Business Strategy under Globalization â A Case Study. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808112-103841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su Y. A Case Study of E-Reader OEM/ODM Dilemma and Business Strategy under Globalization â A Case Study. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808112-103841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

6. Luke, Jonathan. Motivations for Contributions to Crowdfunding in Taiwan.

Degree: Master, Master of Business Administration Program in International Business, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719113-131916

► The development of crowdfunding as an option for entrepreneurs to obtain start up capital has reached Taiwan. In recent years, crowdfunding platforms have established an… (more)

Subjects/Keywords: Intrinsic/Extrinsic Motivation; Social Network; Crowdfunding; Taiwan; Contributions

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APA (6^th Edition):

Luke, J. (2013). Motivations for Contributions to Crowdfunding in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719113-131916

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Luke, Jonathan. “Motivations for Contributions to Crowdfunding in Taiwan.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719113-131916.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Luke, Jonathan. “Motivations for Contributions to Crowdfunding in Taiwan.” 2013. Web. 25 Jan 2021.

Vancouver:

Luke J. Motivations for Contributions to Crowdfunding in Taiwan. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719113-131916.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Luke J. Motivations for Contributions to Crowdfunding in Taiwan. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719113-131916

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

7. Ting, Yu-Chen. North American Market Entry Strategy for Taiwan Made Baseball/Softball Glove.

Degree: Master, Master of Business Administration Program in International Business, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830113-153153

► Baseball is the national pastime of Taiwan and the baseball glove industry had a glorious history when all the world famous companies placed their OEM… (more)

Subjects/Keywords: baseball glove; North American market; 5 forces analysis; entry mode; market research

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APA (6^th Edition):

Ting, Y. (2013). North American Market Entry Strategy for Taiwan Made Baseball/Softball Glove. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830113-153153

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ting, Yu-Chen. “North American Market Entry Strategy for Taiwan Made Baseball/Softball Glove.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830113-153153.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ting, Yu-Chen. “North American Market Entry Strategy for Taiwan Made Baseball/Softball Glove.” 2013. Web. 25 Jan 2021.

Vancouver:

Ting Y. North American Market Entry Strategy for Taiwan Made Baseball/Softball Glove. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830113-153153.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ting Y. North American Market Entry Strategy for Taiwan Made Baseball/Softball Glove. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830113-153153

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

8. Tsai, Chieh-Chin. Innovation of Online Customization: A Case Study of Customizable T-Shirt.

Degree: Master, EMBA, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-095721

► A case study was used in this study. zazzle Inc. was chosen as the target to explore how Clothing Industry takes the advantage of science… (more)

Subjects/Keywords: Experiential; Customization; Business Model

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APA (6^th Edition):

Tsai, C. (2014). Innovation of Online Customization: A Case Study of Customizable T-Shirt. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-095721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tsai, Chieh-Chin. “Innovation of Online Customization: A Case Study of Customizable T-Shirt.” 2014. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-095721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tsai, Chieh-Chin. “Innovation of Online Customization: A Case Study of Customizable T-Shirt.” 2014. Web. 25 Jan 2021.

Vancouver:

Tsai C. Innovation of Online Customization: A Case Study of Customizable T-Shirt. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-095721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai C. Innovation of Online Customization: A Case Study of Customizable T-Shirt. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630114-095721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

9. Wang, Chih-jen. Advertising and Channel Structures.

Degree: PhD, Business Management, 2008, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1202108-231844

► Due to the important role of advertising in marketing practice, its effects have been the research focus since 1920. Among relevant research fields, the issue… (more)

▼ Due to the important role of advertising in marketing practice, its effects have been the research focus since 1920. Among relevant research fields, the issue that has been paid close attention in the economic field is its impact on consumer welfare. Issues focused in the marketing field are its impacts on consumer perception, feelings, attitudes, behaviors, and competitive interaction among firms. However, in these two fields the integrated channel is the focused scenario where the advertising works in vast majority of literatures. Only very few of them investigate effects of advertising in other channel structure context. However, in practice indirect channels are very common. There may be interactions between advertising and channel structure due to the existence of the independent retailer and the specific degree of competition. Since advertising is an important strategic instrument, it deserves to pay more efforts to relate the advertising and channel structure. This dissertation use game-theoretical approach to target three issues relating the advertising and channel structure. The first issue focuses on discussing the differential of choices between informative and persuasive advertising across three channel structure contexts for two competing manufacturers. This dissertation argues that the use of advertising strategy crucially depends on the channel structure. Specifically, it shows that when manufacturers delegate the sales responsibility to dedicated retailers, informative advertising may yield a higher profit for the manufacturers due to its pro-competitive nature. On the contrary, persuasive advertising should be used more extensively when either the manufacturers sell directly to the end consumers or sell through a common retailer. This therefore provides a theoretical foundation for why both advertising strategies can emerge as optimal responses from the manufacturers' viewpoints and subsequently provides handy guidelines for when these advertising strategies should be used in various scenarios. The second issue is about the choice between direct and indirect channels. The introduction of independent retailers has long been recognized as a buffer that alleviates the price competition between channels. If the sales responsibility is delegated to the retailers, the retail prices are driven upwards, thereby allowing the manufacturers to avoid the head-to-head competition. In this dissertation, we argue that this effect may be counter-balanced if the manufacturers are privileged with sufficiently large loyal segments. It shows that, selling directly to the consumers (through the direct channel) may be more beneficial for the manufacturers than delegation with the presence of competition, because the low prices due to the intense competition may help the manufacturers to extract more revenue from loyal consumers. Furthermore, if the manufacturers compete along dimensions that differ from prices, they may be further in favor of the direct channel and less concerned about price competition. In particular,… Advisors/Committee Members: Mei-chiun Tseng (chair), Y.H., Chiou (chair), cheng%20Wu%22%29&pagesize-30">Chi-cheng Wu (committee member).

Subjects/Keywords: game theory; product substitutability; channel structure; persuasive advertising; informative advertising

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APA (6^th Edition):

Wang, C. (2008). Advertising and Channel Structures. (Doctoral Dissertation). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1202108-231844

Chicago Manual of Style (16^th Edition):

Wang, Chih-jen. “Advertising and Channel Structures.” 2008. Doctoral Dissertation, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1202108-231844.

MLA Handbook (7^th Edition):

Wang, Chih-jen. “Advertising and Channel Structures.” 2008. Web. 25 Jan 2021.

Vancouver:

Wang C. Advertising and Channel Structures. [Internet] [Doctoral dissertation]. NSYSU; 2008. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1202108-231844.

Council of Science Editors:

Wang C. Advertising and Channel Structures. [Doctoral Dissertation]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1202108-231844

NSYSU

10. Fang, Yong-Ji. Studies of Professional Sports Branding.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548

► Taiwanâs enterprise seemed Professional Sports just a way to promote their business imageãNowadaysï¼Lamigo Monkeys has changed this phenomenon by decorating their stadiumï¼cheerleading and their productã… (more)

Subjects/Keywords: Baseball; Professional Sports; Branding; Territorialism; Merchandise; Baseball stars

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APA (6^th Edition):

Fang, Y. (2016). Studies of Professional Sports Branding. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fang, Yong-Ji. “Studies of Professional Sports Branding.” 2016. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fang, Yong-Ji. “Studies of Professional Sports Branding.” 2016. Web. 25 Jan 2021.

Vancouver:

Fang Y. Studies of Professional Sports Branding. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fang Y. Studies of Professional Sports Branding. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

11. Chen, Yen-jui. How to build a successful personal brand in the beauty.

Degree: Master, EMBA, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711112-185311

► In the past, beauty industry is classified as traditional industry but it nowadays emphasizes on professional medical cosmetic. Celebrity is the key for the success… (more)

Subjects/Keywords: Beauty Industry; Personal Brand; Strategic Brand Analysis; Brand Identity System

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, Y. (2012). How to build a successful personal brand in the beauty. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711112-185311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Yen-jui. “How to build a successful personal brand in the beauty.” 2012. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711112-185311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Yen-jui. “How to build a successful personal brand in the beauty.” 2012. Web. 25 Jan 2021.

Vancouver:

Chen Y. How to build a successful personal brand in the beauty. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711112-185311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. How to build a successful personal brand in the beauty. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711112-185311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

12. Chung, Chen-Ting. A Study on Bank Insurance Strategic Alliance of Marketing- The Case of ãHãBank.

Degree: Master, EMBA, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0820112-222131

► Abstract Banking industry which contributes significant annual economic growth rate is one of the most important industries in Taiwan. Since the trend that many countries… (more)

▼ Abstract Banking industry which contributes significant annual economic growth rate is one of the most important industries in Taiwan. Since the trend that many countries give up the cash-based monetary system, the financial environment grows toward liberalization and globalization. Banking industry has shown more and more influence on the stability of economy. The financial Commissioner of MOU which signed on November 16, 2009 and effected on January 16, 2010 has taken the financial cooperation between Taiwan and China to a new stage. Under the framework of the Economic Cooperation Framework Agreement (ECFA), Mainland China will become an important part of Taiwan banking industryâs future global distribution. With the impact of global financial tsunami and European sovereign debt crisis, the overall economic environment of Taiwan banking industry has been more difficult. On the other side, the number of competitor of the same nature increases since 16 new banks are approved to be set up from 1991 to 1992. According to the statistic of Financial Supervisory Commission, Executive Yuan, there is a total of 38 domestic banks with 3,398 branches and a total of 28 foreign banks with 53 branches over Taiwan. The business volume and profitability of traditional banks has been reduced, and wallet share ratio has been declined too. Thus, it is a must that bank adjust their traditional role from borrowing funds to a assist of asset management as quickly as possible to support customers a omni-bearing service provider. After the implement of Financial Holding Company Act in July 2001, the financial legislation has been lifted. It allow not only the establishment of financial holding companies but also the cross-industry operation of banking, insurance, securities, venture capital, investment trust business that providing customers on stop shopping service. Moreover, based on the principle of equity, the financial authority allow non-financial holding companies including banking, insurance, securities could development cross-industry service. Thus, non-financial holding companies should review their future development strategies and opportunities. The study is based on the simplified financial and insurance market structure which includes a bank and three insurance companies. When a individual bank cooperates with certain insurance company, there are two cooperation modelsâthe establishment of financial holding company and cross-industry strategic alliance. The establishment of financial holding company adopts âjoint marketingâ mode which vertical and horizontal integrates the flow of business, cash, logistic, information and talent to create a synergy of business profit. However, if there are differences of business culture and philosophy, the benefit may not be shown and may even adversely affect the alliance. The strength of âstrategic allianceâ lies in the flexibility of operation of business and organization. With the cross-industry operation mode, managers could develop business strategy according to the difference… Advisors/Committee Members: Tsuang Kuo (chair), Shyh-Jer Chen (chair), Cheng%20Wu%22%29&pagesize-30">Chi-Cheng Wu (committee member).

Subjects/Keywords: one stop shopping; Bank Insurance; Wallet Share Ratio; Strategic Alliance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chung, C. (2012). A Study on Bank Insurance Strategic Alliance of Marketing- The Case of ãHãBank. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0820112-222131

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chung, Chen-Ting. “A Study on Bank Insurance Strategic Alliance of Marketing- The Case of ãHãBank.” 2012. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0820112-222131.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chung, Chen-Ting. “A Study on Bank Insurance Strategic Alliance of Marketing- The Case of ãHãBank.” 2012. Web. 25 Jan 2021.

Vancouver:

Chung C. A Study on Bank Insurance Strategic Alliance of Marketing- The Case of ãHãBank. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0820112-222131.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chung C. A Study on Bank Insurance Strategic Alliance of Marketing- The Case of ãHãBank. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0820112-222131

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

13. Chen, Fu-Yuan. The Research of Organizational Climate,Management Control System and Performance-A Case Study of A and B Companies.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-114758

► The main goal of this research is to discuss the impact on organization management performance based on organizational climate and management control system. This research… (more)

Subjects/Keywords: Management Control Type; Procedure Control; Management Control System; Organizational Climate; Output Control

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, F. (2011). The Research of Organizational Climate,Management Control System and Performance-A Case Study of A and B Companies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-114758

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Fu-Yuan. “The Research of Organizational Climate,Management Control System and Performance-A Case Study of A and B Companies.” 2011. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-114758.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Fu-Yuan. “The Research of Organizational Climate,Management Control System and Performance-A Case Study of A and B Companies.” 2011. Web. 25 Jan 2021.

Vancouver:

Chen F. The Research of Organizational Climate,Management Control System and Performance-A Case Study of A and B Companies. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-114758.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen F. The Research of Organizational Climate,Management Control System and Performance-A Case Study of A and B Companies. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-114758

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

14. Fang, Chih-Ting. The Study of Value Net Analysis of iPhone.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105112-153145

► Through Value Net Analysis and Co-opetition, we study the reasons why Apple iPhone becomes so successful nowadays. Apple Inc. has changed the ecosystem and the… (more)

▼ Through Value Net Analysis and Co-opetition, we study the reasons why Apple iPhone becomes so successful nowadays. Apple Inc. has changed the ecosystem and the rules of the game, Apple iPhone sells like hot cakes when appearing on the market. Furthermore, the App Store becomes the most popular software shop in recent years. Apple Inc.,a closed ecological system, threatens the telecom companies such as AT&T, and Apple Inc. versus AT&T are complementary with each other. In this case, Apple Inc. wants to use AT&Tâs market share to expand its territories; On the other hand, AT&T hopes that the iPhone makes profits to AT&T as well. Therefore, AT&T signs a tie with the Apple iPhone with a 2-year contract, and sells an iPhone to pay for each additional subsidies of USD 250-300 to Apple Inc.. Apple Inc. used the integration of iPod + iTunes software, bringing consumers customized services. Apple Inc. launched an iPhone in 2007 with the concept of iPod + cell phone + Internet, to subvert the traditional cellphone using habits. Apple Inc. would like to fill its product lines, such as, using memory segments (8G, 16G, 32G ...) to distinguish iPhone 4S for high-end markets, iPhone 4 for the middle markets, iPhone 3GS for low-end customers and so forth. Apple Inc. also adopts different pricing, marketing strategies, to bring high added value to its loyal customers. Apple Inc. took a small risk of judo strategy, to turn the incumbent's advantage into obstacles.Apple Inc. was a late mover, only got 10% market share, it still stands on its niche market. Apple Inc. targets on the high-end markets, and differentiates with itself with other players (including NOKIA, MOTOROLA, HTC, SAMSUNG and so on). Apple Inc. changes the scope of game, and redefines the industrial boundaries, so Nintendo and SONY have to face intense competition in few years. Apple Inc. launched App Store, letting different groups of people to join the software application development, in this way Apple Inc. lowers the software price to attract more consumers. Theoritically,that is so-called bilateral market effects (Itâs a positive loop between software programmers and consumers). As long as the bilateral market effects get stronger, Apple Inc. will have stronger bargaining power for its suppliers. In order to control the suppliers, Apple Inc. always signs a contract with them or takes part in their shares. Apple Inc. would not only give its suppliers a great amount of single order, but also give same orders in turn between two manufacturers. Under this situation, its suppliers can easily be replaced and Apple Inc. will benefit from this condition. According to reports, Apple Inc. would limit all raw materials of an iPhone and try so hard to cost down in advance, and even follow-up iPhone logistics and maintenance as well. As a result, Apple Inc.âs suppliers do nothing but the OEM jobs for Apple Inc. after all. Advisors/Committee Members: Tsuang Kuo (chair), Cheng%20Wu%22%29&pagesize-30">Chi-Cheng Wu (committee member), Min-Hsin Huang (chair).

Subjects/Keywords: Value Net Analysis; Co-opetition; Apple Inc.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fang, C. (2012). The Study of Value Net Analysis of iPhone. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105112-153145

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fang, Chih-Ting. “The Study of Value Net Analysis of iPhone.” 2012. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105112-153145.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fang, Chih-Ting. “The Study of Value Net Analysis of iPhone.” 2012. Web. 25 Jan 2021.

Vancouver:

Fang C. The Study of Value Net Analysis of iPhone. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105112-153145.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fang C. The Study of Value Net Analysis of iPhone. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105112-153145

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

15. Sun, Chia-Liang. none.

Degree: Master, Business Management, 2008, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822108-152544

► Family or group-owned corporations and informed trading are two features of Taiwanâs capital market. Is there any relationship between the two features? Can we solve… (more)

Subjects/Keywords: bid-ask spread; informed trading; corporate governance; central agency problems

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APA (6^th Edition):

Sun, C. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822108-152544

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sun, Chia-Liang. “none.” 2008. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822108-152544.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sun, Chia-Liang. “none.” 2008. Web. 25 Jan 2021.

Vancouver:

Sun C. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822108-152544.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sun C. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822108-152544

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Tung, Chia-ta. Key Success Factors on Website Charging StrategyâInfluences of Website Attributes and Userâs Willingness-to-Pay.

Degree: Master, Business Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202110-143928

► In the beginning of internet development, the advertising revenue is the most important income of a website. After the burst of internet bubbles, some scholars… (more)

Subjects/Keywords: online business model; discriminant analysis; willing-to-pay; website attribute

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tung, C. (2010). Key Success Factors on Website Charging StrategyâInfluences of Website Attributes and Userâs Willingness-to-Pay. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202110-143928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tung, Chia-ta. “Key Success Factors on Website Charging StrategyâInfluences of Website Attributes and Userâs Willingness-to-Pay.” 2010. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202110-143928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tung, Chia-ta. “Key Success Factors on Website Charging StrategyâInfluences of Website Attributes and Userâs Willingness-to-Pay.” 2010. Web. 25 Jan 2021.

Vancouver:

Tung C. Key Success Factors on Website Charging StrategyâInfluences of Website Attributes and Userâs Willingness-to-Pay. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202110-143928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tung C. Key Success Factors on Website Charging StrategyâInfluences of Website Attributes and Userâs Willingness-to-Pay. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202110-143928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

17. Yeh, Chen-Hsiung. The key success factors of micro-enterprises in Taiwan _ a coffee ice cream shop in Kaohsiung as an example.

Degree: Master, Business Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0816110-094050

► As Taiwan government has been actively expanding the liberalization of trade tariffs (as recently the ECFA or FTA), the SMEs ( Small and Medium Enterprises… (more)

▼ As Taiwan government has been actively expanding the liberalization of trade tariffs (as recently the ECFA or FTA), the SMEs ( Small and Medium Enterprises ) in Taiwan are facing pressure from global competitions , and the financial turmoil in recent years that caused the economic depression had deepen the difficulty of new small business operation , so the government has to actively help these micro-enterprises to transform to survive . Also the researcher of this paper had a Cafeteria running experience, but while management was poor, then he decided to close his business, and in order to understand the business management knowhow for improvement, then this case will be treated as not only his own research themes, but also the industry success and failure stories to comparison, hoping to find in the food service industry key success factors. In the research process, this thesis project adopted practical case study to deploy the whole structure, and the research used qualitative and quantitative methods in study. At the same time it introduced document analysis, interviews and questionnaires in data collection to the design process and analysis. In which not only the study of Leidecker & Bruno (1984) and other scholars was embedded , but also the resource base view and the concept of knowledge management had been applied as critical success factors of the main dimensions, and still the methods by scholars Hofer and Schendel (1985) of identifying the critical success factors forming an expert questionnaire survey to determine the strength of the critical success factors in the industry, By removing some factors which experts partially disagree, then we developed a depth interview questionnaire from which we obtained conclusions by comparative study of two operating businesses. That is how we can find the critical success factors in the industry that an entrepreneur must pay attention to. By the results of the study, we found the importance of these key factors developed from the five main dimensions are quite the same . Somehow observing from the weight dimension, we found that personality is that most experts believe the key to food and beverage service success factors, however, the nature of industry and the organizations type also play an important role. While for the object of study, the owners of the two venture firms selling coffee and gelato have similar personality traits, and enough innovation power, but the considerable difference was in expertise and professional technical team, and operating standards and the allocation of resources, ability to control the operation .By the way the operation mode and the store location or if products meet local demands are also the reasons why the two restaurants can keep running and sustained profitability or not. Advisors/Committee Members: Min-Hsin Huang (chair), Pei-how Huang (committee member), Chi Cheng Wu (chair).

Subjects/Keywords: the key success factors; knowledge; resource base; catering services; Entrepreneurship; micro-enterprise

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yeh, C. (2010). The key success factors of micro-enterprises in Taiwan _ a coffee ice cream shop in Kaohsiung as an example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0816110-094050

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yeh, Chen-Hsiung. “The key success factors of micro-enterprises in Taiwan _ a coffee ice cream shop in Kaohsiung as an example.” 2010. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0816110-094050.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yeh, Chen-Hsiung. “The key success factors of micro-enterprises in Taiwan _ a coffee ice cream shop in Kaohsiung as an example.” 2010. Web. 25 Jan 2021.

Vancouver:

Yeh C. The key success factors of micro-enterprises in Taiwan _ a coffee ice cream shop in Kaohsiung as an example. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0816110-094050.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yeh C. The key success factors of micro-enterprises in Taiwan _ a coffee ice cream shop in Kaohsiung as an example. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0816110-094050

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

18. Wu, Wen-Yao. The study of key factors on development of leisure cottage with rural landscape in Greater Kaohsiung.

Degree: Master, EMBA, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823110-101248

► Abstract On June 23, 2009, the Ministry of the Interior approved the proposal of Kaohsiung County and City to merge. The merger of Greater Kaohsiung… (more)

▼ Abstract On June 23, 2009, the Ministry of the Interior approved the proposal of Kaohsiung County and City to merge. The merger of Greater Kaohsiung Municipality which will take place on December 25, 2010 has finally been actualized after 20 years of waiting for Kaohsiung residents. The merger of Kaohsiung County and City will have a positive influence on regional development and competitive strength. The population will reach 2,770,000 with an area of 2,946 square kilometers after the merger. This merger will endow Greater Kaohsiung with substantial strength to compete with other cities in the world. At present, Kaohsiung City is unable to further develop its transportation systems due to insufficient land, although it already possesses a convenient traffic network consisting of an international harbor and airport, the high-speed rail, Kaohsiung Rapid Transit System and Taiwan Railways. Fortunately, Kaohsiung County possesses extensive land, industrial foundations and abundant natural resources. The integration of Kaohsiung City and County will empower the development of Greater Kaohsiung. As the merger of Kaohsiung County and City has been approved, the aim of this study is to examine how real estate developers and people who are fond of purchasing leisure cottages with the rural landscape make good use a new setting and conditions after the merger, to develop and/or select ideal leisure cottages with the rural landscape in terms of a convenient traffic network, the picturesque landscape, and a superior geographical environment based up a reasonable price, extensive leisure facilities and other criteria. The study provides real estate developers with an understanding of selection criteria in leisure cottages with the rural landscape through the ranking of seven factors (quality control, price, convenient transportation network, geographical environment, leisure facilities, landscape and cottage characteristics) by discussing three selected construction projects of leisure cottages with the rural landscape located in Greater Kaohsiung (He Fong Ting, Meinung-Moonlight Villa and Da Kuai Shan Hu). The respondents include: 1) three government officials: Mr. Jhong-Yuan Su, Deputy Director-general of Tourism & Traffic Department of Kaohsiung County; Mr. Siao-Jhih Yang, Chief of Agriculture Section of Meinung Township Office; and Mr. Wun-Hao Wu, Board Director of Landscape Engineering Association of Kaohsiung City; 2) three industrial representatives: Mr. Jin-Tong Lin, President of Moonlight Villa; Mr. Cing-Rong Chen, President of Ever Top Construction of Developing Enterprise; and Mr. Jin-Chih Wang, Project Manager of Meinung Cing Jing Villa; 3) three academic representatives: Mr. Sin-Jing Huang, Chairperson of Department of Horticulture, National Chiatung Agricultural Vocational Senior School; Mr. Lian-Bao Chen, Instructor of Department of Sport, Health & Leisure, Cheng Shiu University; and Architect Mr. Wei-Jhe Chen; 4) three consumer representatives for each of three selected construction projects in Greater Kaohsiung.… Advisors/Committee Members: Feng-Yang Kuo (chair), Jin-Feng Uen (chair), Jen-Her Wu (committee member), Cheng%20Wu%22%29&pagesize-30">Chi-Cheng Wu (chair).

Subjects/Keywords: rural landscape; leisure cottage; Greater Kaohsiung; key factor

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, W. (2010). The study of key factors on development of leisure cottage with rural landscape in Greater Kaohsiung. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823110-101248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Wen-Yao. “The study of key factors on development of leisure cottage with rural landscape in Greater Kaohsiung.” 2010. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823110-101248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Wen-Yao. “The study of key factors on development of leisure cottage with rural landscape in Greater Kaohsiung.” 2010. Web. 25 Jan 2021.

Vancouver:

Wu W. The study of key factors on development of leisure cottage with rural landscape in Greater Kaohsiung. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823110-101248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu W. The study of key factors on development of leisure cottage with rural landscape in Greater Kaohsiung. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823110-101248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

19. Yang, Cheng-Yu. Social media research for user behavior and advertisement reaction about Facebook and Plurk.

Degree: Master, Business Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129110-161531

► There is always marketing when people get together. The Internet already has highly popularity, and at the same time userâs online behavior has been changing… (more)

Subjects/Keywords: Plurk; advertisement; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, C. (2010). Social media research for user behavior and advertisement reaction about Facebook and Plurk. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129110-161531

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Cheng-Yu. “Social media research for user behavior and advertisement reaction about Facebook and Plurk.” 2010. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129110-161531.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Cheng-Yu. “Social media research for user behavior and advertisement reaction about Facebook and Plurk.” 2010. Web. 25 Jan 2021.

Vancouver:

Yang C. Social media research for user behavior and advertisement reaction about Facebook and Plurk. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129110-161531.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang C. Social media research for user behavior and advertisement reaction about Facebook and Plurk. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129110-161531

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Liao, Li-yu. Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA.

Degree: Master, Communications Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623111-144244

► When the generation of experience economy coming, customers are becoming care if the products or services which are company provide is what they need. Customers… (more)

Subjects/Keywords: Consumer satisfaction; Brand loyalty; IKEA; SEM; Experiential Value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liao, L. (2011). Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623111-144244

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liao, Li-yu. “Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA.” 2011. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623111-144244.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liao, Li-yu. “Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA.” 2011. Web. 25 Jan 2021.

Vancouver:

Liao L. Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623111-144244.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liao L. Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623111-144244

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

21. Huang, Chung-wen. Development Strategy of Automotive Industry in Taiwan.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518113-163935

► Automotive industry plays the leading industry for a country; it covers a wide range of jobs and industrial value. In 2011, the automotive industry directly… (more)

▼ Automotive industry plays the leading industry for a country; it covers a wide range of jobs and industrial value. In 2011, the automotive industry directly created 2.9% of manufactureâs value for Taiwan, and more economic value were created by its related industries. This article will describe the history of Taiwanâs automotive industry and the global environment, then to propose the development strategy for Taiwanâs automotive industry. Taiwan started its automotive industry from 1950s; in 1980s and 1990s were the active eras of Taiwanâs automotive industry and market. In 2000s, the growth of global new markets impacted the Taiwanâs automotive industry. From these evolutional histories, we could sum up the advantaged sides are the high quality, flexible production management, and strong ICT industry; the disadvantaged sides are the less of critical technologies, and the less of domestic auto market. The oversea market will be the goal of Taiwanâs automotive industry. The value chain of automotive industry covers wide ranges of industries, and the âAutomobile Manufacturerâ is the critical link of the entire value chain. The automobile manufacturer can drive the activities of entire supply chain. This means if the automobile manufacturersâ sales are well, then the component industries will grow up at the same time. Two major development models of automotive industry are âSelf-owned Brandâ and âOriginal Equipment Manufacturerâ. Both models are included in Taiwanâs automotive industry. This article will both study the cases of âSelf-owned Brandâ and âOriginal Equipment Manufacturerâ in Taiwan. Then will conclude the suggestions and development strategies for Taiwanâs automotive industry. Key wordsï¼Automotive industry, Development strategy, Value chain, Self-owned brand, Original Equipment Manufacture Advisors/Committee Members: Hsiao Lu (chair), Min-Hsin Huang (chair), Shyh-jer Chen (committee member), cheng%20Wu%22%29&pagesize-30">Chi-cheng Wu (committee member).

Subjects/Keywords: Automotive industry; Development strategy; Value chain; Self-owened brand; Original Equipment Manufacture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Huang, C. (2013). Development Strategy of Automotive Industry in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518113-163935

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Huang, Chung-wen. “Development Strategy of Automotive Industry in Taiwan.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518113-163935.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Huang, Chung-wen. “Development Strategy of Automotive Industry in Taiwan.” 2013. Web. 25 Jan 2021.

Vancouver:

Huang C. Development Strategy of Automotive Industry in Taiwan. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518113-163935.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang C. Development Strategy of Automotive Industry in Taiwan. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518113-163935

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Li, Chien-long. The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-091554

► Grouper is important high-value fish. Rich profit is the main reason to speed up fish farming technology and to foster aquaculture industry in Taiwan. Thanks… (more)

Subjects/Keywords: STRATEGY; GROUPER; INDUSTRY CHAIN; SWOT; FIVE FORCES

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Li, C. (2013). The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-091554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Li, Chien-long. “The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-091554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Li, Chien-long. “The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness.” 2013. Web. 25 Jan 2021.

Vancouver:

Li C. The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-091554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li C. The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-091554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

23. Chiu, Shih-i. A study of watching behavior on YouTube TrueView Ads.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

► With the expansion of the internet, online video advertising is becoming pervasive. Many firms choose to put their video advertisement on the leader video platform:… (more)

Subjects/Keywords: YouTube Ads; Ad relevance; Ad emotion; Ad suspension; Survival Analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chiu, S. (2013). A study of watching behavior on YouTube TrueView Ads. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chiu, Shih-i. “A study of watching behavior on YouTube TrueView Ads.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chiu, Shih-i. “A study of watching behavior on YouTube TrueView Ads.” 2013. Web. 25 Jan 2021.

Vancouver:

Chiu S. A study of watching behavior on YouTube TrueView Ads. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu S. A study of watching behavior on YouTube TrueView Ads. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

24. Tsai, Shu-chen. The Click and Mortar Strategy of Department Store in Taiwan.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604113-011843

► The whole trading amount of Electronic Commerce has rapidly increased in recent years. Statistics indicates that Online Purchasing selling amount in the United States increased… (more)

▼ The whole trading amount of Electronic Commerce has rapidly increased in recent years. Statistics indicates that Online Purchasing selling amount in the United States increased 61% from 2007 to 2011; in Taiwan, annual sales amount exceeded $430 billion NT dollars for 2011. From 2009 to 2011, annual sales growth rates registered 30.37%, 15.0% and 13.75%, respectively. It is observed that Global Electronic Commerce has shown outstanding performance although the global economic environment is still struggling under the lingering impact of the 2008 financial crisis. In Taiwan, the annual growth rate of department stores was -0.17% in 2008 under the impacts of Financial Tsunami, and increased to 3.18% in 2009 due to economic turnaround. Yet in 2011, with new storesâ joining, the sales growth rate reached 16.52%, the highest over the past 5 years. In 2012, for the same reason, the market share of Shin Kong Mitsukoshi and SOGO encountered decrement of 1.7% and 0.5%, respectively. Therefore, the concerns about the profit shrinking and declining of department stores has also caused much attention. As we are dealing with the ever-changing consumer behaviors and Internet market, the partially and fullyâ served combination will be an upfront market trend in the near future for wholesalers. During the unifying phase, an fully-integrated strategic and operational model must be thoroughly considered in order to generate more diversified channels to keep in close contact with consumers and to strengthen the competitive advantage of enterprises. This study is mainly based on the click-and-mortar business model proposed by Gulati and Garino (2000) and Internet marketing strategy theory. It aims to formulate a strategy for department stores industry to embark on virtual channel via case studies and interviewing experts. In Taiwan, relevant studies mainly focus on sectors like wholesaling, game software, and finance. Therefore, studies about department stores venturing into virtual channels are relatively insufficient and the present study might serve as a reference for department stores sector in venturing into virtual channels in the future. This study indicates that the Total Integrate Strategy of the two department stores has positive effects in the following four aspects, including branding, management, corporate structure and operation. For department stores, utilizing Internet marketing strategy increased not only the brand visibility but also the attractions toward customers. According to the two cases in this study, the profits of their virtual stores only account for a small part of their whole profits, which shows that the problem of reciprocal effect do not occur. Up until now, it seems to be a win-win outcome by adopting such integrating ideas. Advisors/Committee Members: cheng%20Wu%22%29&pagesize-30">Chi-cheng Wu (chair), Yih Jeng (committee member), Pei-How Huang (chair), Fen-Hui Lin (committee member).

Subjects/Keywords: Department Stores; Physical Marketing; Internet Marketing; Business Model; Electronic Commerce; Virtual Marketing; Click and Mortar

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tsai, S. (2013). The Click and Mortar Strategy of Department Store in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604113-011843

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tsai, Shu-chen. “The Click and Mortar Strategy of Department Store in Taiwan.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604113-011843.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tsai, Shu-chen. “The Click and Mortar Strategy of Department Store in Taiwan.” 2013. Web. 25 Jan 2021.

Vancouver:

Tsai S. The Click and Mortar Strategy of Department Store in Taiwan. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604113-011843.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai S. The Click and Mortar Strategy of Department Store in Taiwan. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604113-011843

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Wu, Chen-Chuan. Imitation or Innovation? The Analysis of Market Followers' Strategy.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

► Manufacturerâs product strategy has always been a considerable issue in marketing area. Facing with the market leaderâs product strategy, how do market followers choose between… (more)

Subjects/Keywords: hotelling model; convenience store; game theory; innovation; imitation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, C. (2013). Imitation or Innovation? The Analysis of Market Followers' Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Chen-Chuan. “Imitation or Innovation? The Analysis of Market Followers' Strategy.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Chen-Chuan. “Imitation or Innovation? The Analysis of Market Followers' Strategy.” 2013. Web. 25 Jan 2021.

Vancouver:

Wu C. Imitation or Innovation? The Analysis of Market Followers' Strategy. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu C. Imitation or Innovation? The Analysis of Market Followers' Strategy. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

26. Lin, Ya-Hsiuan. A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137

► The customersâ personal information is the source and core of an enterpriseâs CRM activities. With immediate and accurate customer information enable enterprises to go through… (more)

Subjects/Keywords: Personal Information Protection Act; notification; the right of the self-control of personal information; customer confidence; the right of information privacy; customer relationship management (CRM)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, Y. (2013). A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Ya-Hsiuan. “A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Ya-Hsiuan. “A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act.” 2013. Web. 25 Jan 2021.

Vancouver:

Lin Y. A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. A Study on Customer Relationship Management (CRM) in Response to the New Version of Personal Information Act. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-170137

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

27. Wu, Ling-Yu. A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032

► Succession plays an important role in enterprises, however, succession is more complicated in Family business. Western countries focus on human resource training of succession, but… (more)

Subjects/Keywords: agency theory; successor plan; family business; succession; case study research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, L. (2013). A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Ling-Yu. “A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Ling-Yu. “A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers.” 2013. Web. 25 Jan 2021.

Vancouver:

Wu L. A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu L. A Study on Succession of Taiwanâs Family BusinessâA Comparative Analysis for Two Food Manufacturers. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709113-134032

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

28. Chiang , Yi-Chen. A Study on Performance Evaluation for Taiwan Pharmaceutical Company Diversification Strategy.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-101411

► The business model of Taiwan local pharmaceutical company is different from original pharmaceutical company. Taiwan local pharmaceutical company gets major profits by selling generic products.… (more)

▼ The business model of Taiwan local pharmaceutical company is different from original pharmaceutical company. Taiwan local pharmaceutical company gets major profits by selling generic products. Recently, the profits were deeply influenced by the policy of BNHI, especially the Drug Price Survey. The drug price would be sharply cut by BNHI and the reimbursement was lower and lower after the Drug Price survey. Based on this situation, many Taiwan local pharmaceutical companies are striving diversifying their development strategies to increasing margin and profit. After reviewing previously articles regarding Taiwan local pharmaceutical company diversification strategies, they all had mentioned. But a few articles discussed the result of these diversification strategies. One of the main purposes of this thesis is to investigate selected local companies business performance and key successful factors based on the diversification strategies according to their annual finance reports from 2002 to 2012. The other one is to summarize the successful models to figure out the suggestions for companies that want to diversify in future. The method of the investigation utilized the selected companiesâ annual finance report including the gross sales, fixed capital investment, R&D investment, and free cash flow, and compared to each other. The finding of key successful factors of these companies are focusing on oncology therapeutic products, and economic scale of production, developing OEM model of drugs, market expansion to emerging market, penetration to self-payment drug and consumer products. At the result, there are totally 4 suggestions and directions for local pharmaceutical company if willing to implement diversification strategy as following and hopefully workable: 1. Focus on oncology products 2. Generics products differentiation 3. Develop OEM business model 4. Market expansion to emerging market Advisors/Committee Members: Chin-Tein Lee (committee member), Jen-Tsung Huang (committee member), cheng%20Wu%22%29&pagesize-30">Chi-cheng Wu (chair), Min-Hsin Huang (chair).

Subjects/Keywords: Diversification; Taiwan pharmaceutical company; Key successful factors; Free cash flow

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chiang , Y. (2013). A Study on Performance Evaluation for Taiwan Pharmaceutical Company Diversification Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-101411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chiang , Yi-Chen. “A Study on Performance Evaluation for Taiwan Pharmaceutical Company Diversification Strategy.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-101411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chiang , Yi-Chen. “A Study on Performance Evaluation for Taiwan Pharmaceutical Company Diversification Strategy.” 2013. Web. 25 Jan 2021.

Vancouver:

Chiang Y. A Study on Performance Evaluation for Taiwan Pharmaceutical Company Diversification Strategy. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-101411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiang Y. A Study on Performance Evaluation for Taiwan Pharmaceutical Company Diversification Strategy. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-101411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

29. Wu, Tung-Liang. A Study on Strategies of Business Penetration in Taiwan LED Lighting Market-An example of A-company.

Degree: Master, EMBA, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-102545

► In awareness of environmental protection, energy saving and carbon reduction are global fever topics, while LED technology in lighting application is under the fast growth… (more)

Subjects/Keywords: value chain; business design; LED Lighting

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, T. (2013). A Study on Strategies of Business Penetration in Taiwan LED Lighting Market-An example of A-company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-102545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Tung-Liang. “A Study on Strategies of Business Penetration in Taiwan LED Lighting Market-An example of A-company.” 2013. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-102545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Tung-Liang. “A Study on Strategies of Business Penetration in Taiwan LED Lighting Market-An example of A-company.” 2013. Web. 25 Jan 2021.

Vancouver:

Wu T. A Study on Strategies of Business Penetration in Taiwan LED Lighting Market-An example of A-company. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-102545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu T. A Study on Strategies of Business Penetration in Taiwan LED Lighting Market-An example of A-company. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623113-102545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

30. Weng, Ching-Ya. A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness.

Degree: Master, Business Management, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857

► The Internet not only changes peopleâs lives but also provides a new way to advertising. Currently, people spend lots of time on the Internet searching… (more)

Subjects/Keywords: Microfilm; situational factors; cognitive; affective; ad

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Weng, C. (2014). A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Weng, Ching-Ya. “A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness.” 2014. Thesis, NSYSU. Accessed January 25, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Weng, Ching-Ya. “A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness.” 2014. Web. 25 Jan 2021.

Vancouver:

Weng C. A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Weng C. A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626113-164857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations