+publisher:"NSYSU" +contributor:("Chao-Cheng Chung")

1. Chung, Chi-jung. A Study of Key Success Factors for the Growth of Firms -A Resources-Based View.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526115-113528

► Growthes of company in Taiwan often develop rapidly at the early stages. Critical core capabilities often develop along with growth. but are unable to adjust… (more)

▼ Growthes of company in Taiwan often develop rapidly at the early stages. Critical core capabilities often develop along with growth. but are unable to adjust and collaborate with business strategies. This creates a big gap of internal resources with external environments. The results may be undesired and loss of control in business operations, and at worse, failure of business. By contrast, there are many excellent enterprises that can successfully match the growth model to core competencies. Their profit performances have been significant. Although performances have often employed financial indicators as proof of growth, in reality, under the influence of resource and strategy, many resource management activities have been overlooked, such as organization process and growth by learning. These are factors bar the growth of business performance. This study investigates such phenomenon by focusing on small and medium sized enterprises. It sought to study the impact of key success factors within the managerâs decision mindset on growth strategy, and the changes in growth model under the deployment of core capabilities. This study summarized the interaction between key factors within a strategy and the changes in internal and external environments, within the context of growth from early stages to significant scale. The study attempts to explore the impact of early stage activities on long term performance. Based on resource based theory, the management mindset in the industry was investigated, the impact of the resources on the industryâs growth strategy analyzed, thus identifying the key success factors on growth. This study carried out in-depth interviews with 5 business enterprises. The views and opinions of the top management team members and business owners were collected to identify the impact on key success factors on growth. Within the context of resource theory, the key factors of growth were analyzed. The optimum match between strategy, growth, structure and key success factors was identified. This study attempted to identify the influence key success factors bear on growth, from the analysis of growth strategy in the enterprise. The study determined the key success factors underlying the operation structure required from early stages to sustained operation model. They were business vision, organization capabilities, target resources and innovation excising. It was through the identification of vision, organization strategy, efficient execution of strategic goal by the organization, and understanding of the key competencies required within the enterprise, that the enterprise could establish consensus and exit the bottleneck, such then the key competency factors could create long term profitability and success. Advisors/Committee Members: Hsien-tang, Tsai (chair), Cher-Min Fong (committee member), Cher-Hung Tseng (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: Operate Business; Resource; Grown Model; Competitive Advantage; Key Success Factors

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APA (6^th Edition):

Chung, C. (2015). A Study of Key Success Factors for the Growth of Firms -A Resources-Based View. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526115-113528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chung, Chi-jung. “A Study of Key Success Factors for the Growth of Firms -A Resources-Based View.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526115-113528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chung, Chi-jung. “A Study of Key Success Factors for the Growth of Firms -A Resources-Based View.” 2015. Web. 18 Jun 2019.

Vancouver:

Chung C. A Study of Key Success Factors for the Growth of Firms -A Resources-Based View. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526115-113528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chung C. A Study of Key Success Factors for the Growth of Firms -A Resources-Based View. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526115-113528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Fang, Jen-Kuang. A Study on Key Success Factors for New Product Development of Semiconductor IC Assembly and Test Industries.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520116-103104

► This report focus on key success factors for new product development of semiconductor IC assembly and test industries. These factors include new technology developments, supply… (more)

▼ This report focus on key success factors for new product development of semiconductor IC assembly and test industries. These factors include new technology developments, supply chain linkages, customer and marketing informations, and strategic alliance from different business fields, etc. Motivation can strengthen the Taiwan IC industry's competitiveness. For the semiconductor IC packaging and testing industry, this analysis model constructed and experiences both have considerable values. So that, this analysis model provides the basis for further study and contributes to integrate the heterogeneous enterprises for expanding with the industries. According to the study results, these findings also can extend to other industries. As discussed in this study, the literature indicates competitive strategic advantages of the most successful companies. Then, research laboratory generalize all to design a specific key success factors analysis mode. Firstly, observe the status and future development trend of the global semiconductor IC (Integrated Circuit) packaging and testing industry. From that, we learned the basic conditions of the competitive strategic advantage and key technologies from analysis processes. Furthermore, ASE Group is selected as the case study because it is one of the most successful and representative companies in related industries. In this study, secondary data compilation expertise gleaned by interviews and informations disclosed to the public. The study model reviews all important objects and processes accomplished for new product development with APQP (Advanced Product Quality Planning) itemized. From the substantive case analyses, this study summes up the key success factors of the semiconductor IC packaging and testing industry in the development of new products. The analysis results expect: new product success or failure is decided with these important keys including the planning completeness for product development, processes of implementation and competitive strategy advantages of industry. The results also can point out the constraints faced and companies with what kind of styles in future research. Therefore, this report can try to take the social responsibility of giving back to society. And, it may be due to findings accurately and then reduces the unnecessary human waste. Advisors/Committee Members: Cher -Min Fong (committee member), Tsai, Hsien-tang (chair), Cher-Hung Tseng (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: Semiconductor IC assembly and test industries; Success factors for new product development; APQP; ASE Group; Competitive strategy advantage

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fang, J. (2016). A Study on Key Success Factors for New Product Development of Semiconductor IC Assembly and Test Industries. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520116-103104

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fang, Jen-Kuang. “A Study on Key Success Factors for New Product Development of Semiconductor IC Assembly and Test Industries.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520116-103104.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fang, Jen-Kuang. “A Study on Key Success Factors for New Product Development of Semiconductor IC Assembly and Test Industries.” 2016. Web. 18 Jun 2019.

Vancouver:

Fang J. A Study on Key Success Factors for New Product Development of Semiconductor IC Assembly and Test Industries. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520116-103104.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fang J. A Study on Key Success Factors for New Product Development of Semiconductor IC Assembly and Test Industries. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520116-103104

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

3. Han, Hsin-I. A Study on Development of Squid Fishery in Taiwan Offshore Fisheries.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618117-131812

► Fishery is an important industry in Taiwanâs economy. However, offshore fishery in Taiwan has been in a predicament (i.e. restrictions on fishing imposed by island… (more)

▼ Fishery is an important industry in Taiwanâs economy. However, offshore fishery in Taiwan has been in a predicament (i.e. restrictions on fishing imposed by island countries, demands for sustainability and human rights, and higher cost for staying on sea with lower profits). How can Taiwan show advantages in the fishery development? Raise industrial competitiveness by trade liberalization and internalization; develop the co-prosperity sphere with coastal countries (i.e. China and Southeast Asia countries); apply the latest technology and techniques; reduce the risk of offshore fishing and increase profits and interests of fishing. Furthermore, actively participate in International Fisheries Organizations activities to increase cooperation with international fisheries; make traceable marks; establish a brand for consumers to easily recognize the sustainability and carbon footprint; meet certified standards required by European countries and America. Despite of being a source of sufficiently supplying citizensâ animal protein, internal market also does not need to be dependent on import. Taking the advantage of the third-party country, Taiwan will increase competitive advantages and also help relative industrial development, such as ship repairing service/shipbuilding industry, machine repairing service/machine manufacturing industry, fish-processing industry, fish-marketing industry, and fishing tackle industry. It will contribute significantly to economic development and livelihoods. Apply SWOT analysis to compare the industrial situations, competitiveness, strengths and weaknesses. Firstly, compare Taiwanâs offshore fishery situations to Chinaâs offshore fishery situations so as to find fortune and avoid disasters. Secondly, take the advantage of most-favored-nations of the third-party nation trade to overcome weaknesses. Lastly, make use of strategic situational analysis of Taiwanâs offshore fishing vessels conducting squid jigging fishery to ensure feasibility and benefits it brings. Advisors/Committee Members: Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Cher-Hung Tseng (committee member), Cher-Min Fong (committee member), Hsien-Tang Tsai (chair).

Subjects/Keywords: ASEAN; predicament of fishery; global regional economic integration; squid jigging; global offshore fishery; Taiwan offshore fishery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Han, H. (2017). A Study on Development of Squid Fishery in Taiwan Offshore Fisheries. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618117-131812

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Han, Hsin-I. “A Study on Development of Squid Fishery in Taiwan Offshore Fisheries.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618117-131812.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Han, Hsin-I. “A Study on Development of Squid Fishery in Taiwan Offshore Fisheries.” 2017. Web. 18 Jun 2019.

Vancouver:

Han H. A Study on Development of Squid Fishery in Taiwan Offshore Fisheries. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618117-131812.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Han H. A Study on Development of Squid Fishery in Taiwan Offshore Fisheries. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618117-131812

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

4. Chao, Mei-Ling. A Study on Development Strategy for Taiwanese Panel Industryï¼A Case of Innolux.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715117-141917

► Abstract Panel makers mainly locate in Asia. The main countries include Japan, Korea, Taiwan and China, and Japan owns the most advanced techniques. Koreaâs capacity… (more)

Subjects/Keywords: Taiwan panel industry; TFT-LCD; display; generation fabs of global panels; global panel industry

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APA (6^th Edition):

Chao, M. (2017). A Study on Development Strategy for Taiwanese Panel Industryï¼A Case of Innolux. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715117-141917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chao, Mei-Ling. “A Study on Development Strategy for Taiwanese Panel Industryï¼A Case of Innolux.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715117-141917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chao, Mei-Ling. “A Study on Development Strategy for Taiwanese Panel Industryï¼A Case of Innolux.” 2017. Web. 18 Jun 2019.

Vancouver:

Chao M. A Study on Development Strategy for Taiwanese Panel Industryï¼A Case of Innolux. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715117-141917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chao M. A Study on Development Strategy for Taiwanese Panel Industryï¼A Case of Innolux. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715117-141917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

5. Li, Hsiao-Chen. A Study on the Management Strategy of Taiwan 's Finacial Industry in the FinTech Era.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717117-095729

► Financial technology a new term that combines finance and technology has become an important area for government, business and academia to discuss and invest. The… (more)

▼ Financial technology a new term that combines finance and technology has become an important area for government, business and academia to discuss and invest. The international financial start-up companies have also set up a large number of large-scale network companies with the establishment of relevant technology departments, or mergers and acquisitions to join the field of financial technology; traditional financial industry also actively or passive to actively develop new financial services model , Or cooperation with the Internet company, through competition and cooperation continue to participate and create financial and technological age, shows that financial technology in the future economic world, the importance of the financial sector is speechless. Based on the research of literature, the research methods of case company and expert focus interview, this study starts from the aspects of the core competence of the company, the structural aspects of the business environment and the competition strategy, and classifies the four levels for interview: 1 (The core competencies), 2. customers (target group), 3. industry (business environment), 4. government (policies and regulations), and then integrate the field of financial technology experts interview results, and the use of SWOT analysis, further extension To the strategic positioning of enterprises and the factors that affect the development of the financial industry, with a view to more close to the overall level of Taiwan's financial markets, thereby enhancing the international competitiveness of multinational companies. The main purpose of this study is to explore the development strategy of Taiwan's financial industry in the face of financial science and technology, and summarize the following: 1.The influence of financial science and technology innovation on the development of financial industry related industry. 2. Taiwan's financial industry in the face of financial technology threats and advantages, disadvantages and new opportunities. 3. Taiwan's financial industry future competitive strategy positioning and development. "The business of banking services is indispensable, but the banks themselves are not indispensable." The customer needs the services provided by the bank, not the bank's physical business base. The function of the bank is to meet the customer's financial service needs, so the bank branch base no longer has the fact that it is not. How does the bank properly allocate operating costs, strike a balance between traditional customers' old habits and attract new customers, that is, an important issue in the face of financial and technological (Fintech) times. Advisors/Committee Members: Cher-Min Fong (committee member), Hsien-Tang Tsai (chair), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Cher-Hung Tseng (committee member).

Subjects/Keywords: SWOT; Strategic positioning; Banking; Finance; Fintech

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Li, H. (2017). A Study on the Management Strategy of Taiwan 's Finacial Industry in the FinTech Era. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717117-095729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Li, Hsiao-Chen. “A Study on the Management Strategy of Taiwan 's Finacial Industry in the FinTech Era.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717117-095729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Li, Hsiao-Chen. “A Study on the Management Strategy of Taiwan 's Finacial Industry in the FinTech Era.” 2017. Web. 18 Jun 2019.

Vancouver:

Li H. A Study on the Management Strategy of Taiwan 's Finacial Industry in the FinTech Era. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717117-095729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li H. A Study on the Management Strategy of Taiwan 's Finacial Industry in the FinTech Era. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717117-095729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

6. Lu, Ya-Hui. A Study on Consumers' Purchase Behavior of Religious Cultural Housing.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-134607

► When owner of real estate development industry planning all kinds of building from design to construction, were mostly "supply-oriented" directed by the owners. The buildings… (more)

▼ When owner of real estate development industry planning all kinds of building from design to construction, were mostly "supply-oriented" directed by the owners. The buildings were similar and they didnât understand the actual needs of consumers from the "demand-oriented" side. The consumer groups, such as small families, senior citizen and retirement, religious groups ..., everyone has different needs, but also because of some ethnic groups common demand factors, such as close to the famous school district, work of science and technologyâs park, Medical treatmentâ¦., and have clustering effect. The owner of real estate development industry face fierce market competition and consumer demand is changing, how to innovate products, and how to develop products that meet their needs for a particular group, increase the consumer's happiness, and then increase the companyâs profit, this study is worth discussing. The questionnaire is designed for the "Likert Scale", and the data analysis method is used to "variance analysis ". The independent variables are consumer characteristics and demographic variables. The first part of the questionnaire is the internal and external environment, Purchase conditions, purchase intention and other related attributes of the degree of attention and the level of religious beliefs. The second part of the Intelligent building system and equipment construction and attention to the degree of view, in order to understand the consumer of religious and cultural housing purchase behavior Different, and the construction can increase the attractiveness of new elements to attract religious groups, and look forward to this study can help the owner of real estate development industry to develop religious groups of religious and cultural housingâs new product marketing strategy. The results of the study are based on the statistical analysis of the Games (the results of the Games-Howell test) by the relevant properties of the house, such as the planning and design of the house, the quality of the house, the convenience of the house, the overall economic situation and the purchase intention. Its degree of attention will be enhanced with the strength of religious beliefs. In the intelligent building system and equipment construction of the "practical" and "purchase intention", the variance of the same quality, it will use the variance analysis, and using "Scheffe method" of comparison after doing multiple analysis, showing that it also increased with the strength of religious beliefs. Advisors/Committee Members: Cher-Min Fong (committee member), Cher-Hung Tseng (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Hsien-Tang Tsai (chair).

Subjects/Keywords: Purchaser decision; Consumer buying behavior; Religious beliefs; New product launch; purchase intention

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APA (6^th Edition):

Lu, Y. (2017). A Study on Consumers' Purchase Behavior of Religious Cultural Housing. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-134607

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Ya-Hui. “A Study on Consumers' Purchase Behavior of Religious Cultural Housing.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-134607.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Ya-Hui. “A Study on Consumers' Purchase Behavior of Religious Cultural Housing.” 2017. Web. 18 Jun 2019.

Vancouver:

Lu Y. A Study on Consumers' Purchase Behavior of Religious Cultural Housing. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-134607.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu Y. A Study on Consumers' Purchase Behavior of Religious Cultural Housing. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-134607

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

7. Chan, Wei-Han. Business Strategies of Smart Metering in The Internet-of-Things Era.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720117-121005

► Internet-of-Things (IoT) attracts tremendous invests from companies all over the world and such invests usually grand angleâs fund. However, there are only a few IoT-… (more)

▼ Internet-of-Things (IoT) attracts tremendous invests from companies all over the world and such invests usually grand angleâs fund. However, there are only a few IoT- related start-ups grew and became scaled businesses. The reasons might be these start-up businesses are lack of proper business model and cash flow to support. On the other hands, smart metering business which is one application in IoT made good success in the past decade. Not only meters are fundamental for utility companies to measure the usage of electricity, water and gas, but more and more countries promote smart metering for energy saving and better energy management. Utility companies as well as many countries realized the benefits of smart metering and are willing to make the changes with huge amounts of financial support. The study is in an attempt to evaluate the impact of the value chain of electricity supply by introducing smart metering, from electricity supply chain, communication technologies and services that are evolving from meters with communication capacity. It also leverages various strategy analysis models, such as SWOT, Porterâs Five Force analysis, Resource-based view to figure out case-study companyâs core competences and its competitive advantages. Business Model Canvas is applied accordingly to define companyâs managing values and to develop companyâs business strategies. After systematic analysis of companyâs core competiveness, value proposition and key success factors, companyâs long term strategic plan is developed. To deepen R&D in mobile communication of IoT field, to adopt differential product development strategy, to cooperate with third party software companies to enrich product portfolios, to engage with carriers as strategic partners. All the strategies are to maintain leading position of mobile communication in IoT field by early alignments of carriersâ plan and is able to be more sensitive to market and technology roadmap. The company can specifically focus on certain fields, such as security and device management for software investments to build higher entry barrier for competitors. Advisors/Committee Members: Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Cher-Min Fong (committee member), Cher-Hung Tseng (committee member), Hsien-Tang Tsai (chair).

Subjects/Keywords: SWOT analysis; Competitive strategy; Core competence; Smart metering; Internet-of-Things

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APA (6^th Edition):

Chan, W. (2017). Business Strategies of Smart Metering in The Internet-of-Things Era. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720117-121005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chan, Wei-Han. “Business Strategies of Smart Metering in The Internet-of-Things Era.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720117-121005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chan, Wei-Han. “Business Strategies of Smart Metering in The Internet-of-Things Era.” 2017. Web. 18 Jun 2019.

Vancouver:

Chan W. Business Strategies of Smart Metering in The Internet-of-Things Era. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720117-121005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chan W. Business Strategies of Smart Metering in The Internet-of-Things Era. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720117-121005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

8. Yang, Yu-Ju. A Study on Strategic Management of Digital Nursing Platform.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724117-151717

► There is agrowing demand for elderly care and social services in Taiwan due to the dramatic increase of aging population in the past decades.It is… (more)

▼ There is agrowing demand for elderly care and social services in Taiwan due to the dramatic increase of aging population in the past decades.It is necessary to speed up the establishment of integrated telecare system which provides a platform for different industry/service sectors and professionals collaboratively offer effective real-time services for the aged in family and community. The effective real-time services are indispensable to the carer and family members of the elderlyforhealth management and immediate response to emergency in families in which older people are at home by themselves. Ministry of Economic Affairs (MEA) estimates that one out of five people will be over sixty-five years old in the next ten years. The most insufficient service of the long-term care system is the integrated telecareas well as home care and community-based service to the aged while there is an identical problem to the hospital and care institutions. For the effectiveness of providing appropriate, real-time care service to the elderly in the family and community, all kinds of health information such as physical signs and regular examination, health education, consultation, assessment, emergent relief service, safety medication, life resources referrals etc. should be communicated between the care professionals, the carers and family members of elderly, community care center and service suppliers through the integrated telecare system. This innovation makes individualized services as well as comprehensive health and life care possible to the elderly at home and promotes the healthand quality of daily life of the older persons. Home care for the elderly is integral to the long-term care system. It is important to help the older people to adjust to the use of wearable devices on a daily basewhich is essential to monitoring and providing services to the aged at home. The telecare system not only provides comprehensive services to the needed but also a platform for service suppliers to strategic alliance. The telecare system aims to provide people who hope to aging in place a quality life with security, dignity, health, comfort, and convenience. Advisors/Committee Members: Hsien-Tang Tsai (chair), Cher-Min Fong (committee member), Cher-Hung Tseng (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: Innovation Services; Telecare System; Aging Population; Integrated Platform of Care; Health Village

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, Y. (2017). A Study on Strategic Management of Digital Nursing Platform. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724117-151717

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Yu-Ju. “A Study on Strategic Management of Digital Nursing Platform.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724117-151717.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Yu-Ju. “A Study on Strategic Management of Digital Nursing Platform.” 2017. Web. 18 Jun 2019.

Vancouver:

Yang Y. A Study on Strategic Management of Digital Nursing Platform. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724117-151717.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang Y. A Study on Strategic Management of Digital Nursing Platform. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724117-151717

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

9. Fang, Chih-hsiung. A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725116-094948

► Up to present, many scholars do researches into the motivation of Taiwanese participating in tourism. The seniorâs travelling research is increasingly important, however, there is… (more)

Subjects/Keywords: travel agency; customer loyalty; customer satisfaction; service quality; seniors

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fang, C. (2016). A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725116-094948

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fang, Chih-hsiung. “A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725116-094948.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fang, Chih-hsiung. “A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers.” 2016. Web. 18 Jun 2019.

Vancouver:

Fang C. A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725116-094948.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fang C. A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725116-094948

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

10. Wan, Tung-Ping. A Study on Factors Affecting the Choice of On-the-job Management Training.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810116-132438

► At a time when various domestic training institutions are offering a variety of courses, which of these courses do operators and managers think are actually… (more)

▼ At a time when various domestic training institutions are offering a variety of courses, which of these courses do operators and managers think are actually of benefit to and meet the needs of students? Are trainees satisfied with the teachers, facilities and processes and service resources provided? Which marketing method is the most effective? These are all questions that education and training institutions in Taiwan should attach importance to. This study used a questionnaire to understand the factors that affect traineesâ choice of high-level training courses, with trainees who have attended high-level education and training at a domestic statutory body as the samples. As well as analyzing the characteristics of the samples, eight variables were taken as the basis of the formulation of the questionnaire, namely study motive, preferred class period, preferred class time, preferred class form, the items emphasized by course service planning, course fee, advertising method, and future required courses. 230 valid responses were received. Conclusions on these eight variables were achieved through descriptive statistical analysis. Results showed that the main motive for senior business managers attending such courses was to increase self-value, with increasing personal connections as a secondary consideration; the class forms preferred by senior business managers were mainly experience sharing and enterprise observation, showing fast-food type study thinking; as for areas of learning needed in the future, the main choice was strategic planning type courses, showing that, with enterprises facing an ever changing operating environment, senior managers need the ability to ponder over directions to break through difficulty, business to break through difficulty and enterprise transformation strategy. In contrast to the requirements of senior business managers, most education and training institutes in Taiwan still mainly use traditional lecture methods. Although case study discussion and practical discussion and other methods are used to make learning more diverse, the question of whether the thought mode of these education and training institutions is keeping up with the changes in environment and business needs is worthy of deep thought. Advisors/Committee Members: Hsiao-Hui Ho (chair), Cher -Min Fong (committee member), Tseng, Cher-Hung (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: training institutions; education and training; main points of study; Life-Long Learning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wan, T. (2016). A Study on Factors Affecting the Choice of On-the-job Management Training. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810116-132438

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wan, Tung-Ping. “A Study on Factors Affecting the Choice of On-the-job Management Training.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810116-132438.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wan, Tung-Ping. “A Study on Factors Affecting the Choice of On-the-job Management Training.” 2016. Web. 18 Jun 2019.

Vancouver:

Wan T. A Study on Factors Affecting the Choice of On-the-job Management Training. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810116-132438.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wan T. A Study on Factors Affecting the Choice of On-the-job Management Training. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810116-132438

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

11. Wong, Li-Chia. The Moderating Effects of Organizational Tenure and Position on Employeesâ Perceptions of Corporate Social Responsibility and Organizational Commitment.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1106116-173537

► The concept of corporate social responsibility (CSR) has been spread over the world recently. Companies should not only consider their corporate benefits but also concern… (more)

Subjects/Keywords: organizational tenure; organizational commitment; corporate social responsibility; organizational position; perception of CSR

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wong, L. (2017). The Moderating Effects of Organizational Tenure and Position on Employeesâ Perceptions of Corporate Social Responsibility and Organizational Commitment. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1106116-173537

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wong, Li-Chia. “The Moderating Effects of Organizational Tenure and Position on Employeesâ Perceptions of Corporate Social Responsibility and Organizational Commitment.” 2017. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1106116-173537.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wong, Li-Chia. “The Moderating Effects of Organizational Tenure and Position on Employeesâ Perceptions of Corporate Social Responsibility and Organizational Commitment.” 2017. Web. 18 Jun 2019.

Vancouver:

Wong L. The Moderating Effects of Organizational Tenure and Position on Employeesâ Perceptions of Corporate Social Responsibility and Organizational Commitment. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1106116-173537.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wong L. The Moderating Effects of Organizational Tenure and Position on Employeesâ Perceptions of Corporate Social Responsibility and Organizational Commitment. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1106116-173537

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

12. Huang, Chung-Chun. A Study of On-Line to Off-line Marketing Strategy for Chinese Touristsâ Consumption in Taiwan â A Case of UnionPay.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-110326

► China tourists to Taiwan are accounted for up to 50 percent of total tourists to Taiwan. At the same time, backpack travel is a new… (more)

Subjects/Keywords: Unionpay; online to offline; O2O; Technology Acceptance Model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Huang, C. (2015). A Study of On-Line to Off-line Marketing Strategy for Chinese Touristsâ Consumption in Taiwan â A Case of UnionPay. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-110326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Huang, Chung-Chun. “A Study of On-Line to Off-line Marketing Strategy for Chinese Touristsâ Consumption in Taiwan â A Case of UnionPay.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-110326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Huang, Chung-Chun. “A Study of On-Line to Off-line Marketing Strategy for Chinese Touristsâ Consumption in Taiwan â A Case of UnionPay.” 2015. Web. 18 Jun 2019.

Vancouver:

Huang C. A Study of On-Line to Off-line Marketing Strategy for Chinese Touristsâ Consumption in Taiwan â A Case of UnionPay. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-110326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang C. A Study of On-Line to Off-line Marketing Strategy for Chinese Touristsâ Consumption in Taiwan â A Case of UnionPay. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-110326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

13. Yang, Shang-rung. A Study on Product Portfolio Decisions of Start-up Biotechnology Companiesï¼A Case of InnoPharmax Biotechnology Company.

Degree: Master, Business Management, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610115-151738

► In the pharmaceutical industry, the development of new drugs are usually invested by well-funded large-scale pharmaceutical group, which are capable of such time-consumimg process and… (more)

▼ In the pharmaceutical industry, the development of new drugs are usually invested by well-funded large-scale pharmaceutical group, which are capable of such time-consumimg process and low chances of success. Until 1982, Genetech Biotech Company cooperated with Eli Lilly And Company-a pharmaceutical cooperation. They implemented the recombinant DNA technology into pharmaceutical industry, the new era of biologics industry began. Since then, previous dominant big pharmaceutical companies started to cooperate with small biotechnology ones. However, theses small and medieum biotech companes often close down due to unsustainable access to funds. For a newly founded small biotech company, deciding product portfolio in which becoming cash flow to support development of new drugs is an important issue. In this study, the auhor choosed InnoPharmax as a case, which is a small biotech compant focusing on "drug delivery system" technology.Two issues to be discussed in this study, firstly, is there synergy amoung current product portfolios of InnoPharmax? Secondly, in order to create synergy, how to use various tangible and intangible resources of InnoPharmax? The study concluded that, synergy does exist. Most of the products related to research and development team of specialists is closely related to their âdrug delivery systemâ technology. These intricate synergies can be categorized into three: 1. The operational synergy: shared sales channels, shaerd R&D technology, shared talents, shared procurement of raw materials, brand extension, etc. to generate operational synergy.. 2. The financial synergy: the exclusive delievery system can be applied to many different drugs development, also the transfer of technology to international pharmaceutical companies earned through authorized capital, which helps lower business risks. 3. The managerial synergy: GMâs network of connection helps to raise funds and became the agency of many products, enhanceing bargaining power to suppliers and distributors. Advisors/Committee Members: Zhi-Hong Zeng (committee member), Cher -Min Fong (committee member), Hsiao-Hui Ho (chair), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: biotechnology; value activities; resource-based; product portfolio; synergy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, S. (2015). A Study on Product Portfolio Decisions of Start-up Biotechnology Companiesï¼A Case of InnoPharmax Biotechnology Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610115-151738

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Shang-rung. “A Study on Product Portfolio Decisions of Start-up Biotechnology Companiesï¼A Case of InnoPharmax Biotechnology Company.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610115-151738.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Shang-rung. “A Study on Product Portfolio Decisions of Start-up Biotechnology Companiesï¼A Case of InnoPharmax Biotechnology Company.” 2015. Web. 18 Jun 2019.

Vancouver:

Yang S. A Study on Product Portfolio Decisions of Start-up Biotechnology Companiesï¼A Case of InnoPharmax Biotechnology Company. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610115-151738.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang S. A Study on Product Portfolio Decisions of Start-up Biotechnology Companiesï¼A Case of InnoPharmax Biotechnology Company. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610115-151738

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

14. Ou, Mei-ju. A Study on Diversification Strategy of Traditional Industries ï¼A Case of Aquaculture Fishery Industry.

Degree: Master, Cross-Strait Executive Master Of Business Administration, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-174852

► Traditional industries face the option of transformation in the progress of development due to factors such as advances of technology, changes of marketing environment, and… (more)

Subjects/Keywords: Ornamental Fish; Traditional Industries; Diversification; Business Model; Competition Advantages

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ou, M. (2016). A Study on Diversification Strategy of Traditional Industries ï¼A Case of Aquaculture Fishery Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-174852

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ou, Mei-ju. “A Study on Diversification Strategy of Traditional Industries ï¼A Case of Aquaculture Fishery Industry.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-174852.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ou, Mei-ju. “A Study on Diversification Strategy of Traditional Industries ï¼A Case of Aquaculture Fishery Industry.” 2016. Web. 18 Jun 2019.

Vancouver:

Ou M. A Study on Diversification Strategy of Traditional Industries ï¼A Case of Aquaculture Fishery Industry. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-174852.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ou M. A Study on Diversification Strategy of Traditional Industries ï¼A Case of Aquaculture Fishery Industry. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-174852

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

15. Liu, Chiao-Jou. Research on the Competitive Strategy of Drug Store Industry in Japanï¼The Cases of Cosmos Drug and Matsumotokiyosi.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515116-201338

► Because of a worldwide reputation Japanese drug stores have earned, many foreign tourists must rush to buy relevant products in drug stores when traveling in… (more)

▼ Because of a worldwide reputation Japanese drug stores have earned, many foreign tourists must rush to buy relevant products in drug stores when traveling in Japan. Not only Japanese high-quality products attract tourists, but also the special business model Japanese drug stores run, clear pricing tag, frequent promotions, abundant commoditiesâ¦and so on. This study wanted to figure out how Japanese drug stores are successful nowadays and their competitive strategies. This study revealed two successful companies now in Japanese drug store industry, hoping to learn from Japanese successful experience to make a contribution to Taiwanese drug store industry. This study chose two companies, COSMOS drugs and Matsumotokiyosi, which business model are quite different from other competitors but both of them are the leader companies in the Japanese drug store industry. This study first clarified the strategic positioning of these two companies respectively, and then went further into their value chain to find out whether they have similar key success factors. Finally, this study analyzed how these two companies use its competitive advantage to become stronger. The study found that in order to maintain the competitive advantage in drug store market, these companies must first establish the strategic positioning of themselves and cascades into their value activities system. Each value activity had to connect with each other to achieve the optimize level. Among these two cases, the key activity is to establish âconsumer attracting rulesâ, which can ultimately increase the âaverage store-visiting frequencyâ by means of each companyâs resources and positioning. Furthermore, the impact of the separation of dispensing practice from medical practice has brought market opportunities for drug store industry. To grab opportunities, drug stores also have to provide professional consulting services, even to add the dispensing counter into drug stores. Finally, depending on their strategic positioning and companiesâ resource considerations, these companies should conduct market penetration and try to implement vertical integration, which can attain economies of scale and also measure up high efficiency and stronger bargaining power to increase the market share in drug store industry. Advisors/Committee Members: Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Tsai, Hsien-tang (chair), Cher -Min Fong (committee member), Zhi-Hong Zeng (chair).

Subjects/Keywords: Matsumotokiyosi; COSMOS; competitive strategy; Japanese drug store; drug store industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liu, C. (2016). Research on the Competitive Strategy of Drug Store Industry in Japanï¼The Cases of Cosmos Drug and Matsumotokiyosi. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515116-201338

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liu, Chiao-Jou. “Research on the Competitive Strategy of Drug Store Industry in Japanï¼The Cases of Cosmos Drug and Matsumotokiyosi.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515116-201338.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liu, Chiao-Jou. “Research on the Competitive Strategy of Drug Store Industry in Japanï¼The Cases of Cosmos Drug and Matsumotokiyosi.” 2016. Web. 18 Jun 2019.

Vancouver:

Liu C. Research on the Competitive Strategy of Drug Store Industry in Japanï¼The Cases of Cosmos Drug and Matsumotokiyosi. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515116-201338.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu C. Research on the Competitive Strategy of Drug Store Industry in Japanï¼The Cases of Cosmos Drug and Matsumotokiyosi. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515116-201338

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Lin, Tai-wei. Research on Responding Strategies for Popular Music Industry in the Digital Music Age in Taiwan.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-013205

► Recently, due to the phenomenon of digitization on popular music industry, the sales of the record decline severely. Besides, the digital music market also faces… (more)

▼ Recently, due to the phenomenon of digitization on popular music industry, the sales of the record decline severely. Besides, the digital music market also faces the problem of illegal downloading and has the bad performance. The above reasons influence the out values in popular music industry.Even Taiwan plays a dominated role of the Chinese popular music in the world, if these problems get worse, they will affect the competitiveness of popular music industry in Taiwan. Therefore, this research wants to realize the impacts of digital music on popular music industry in Taiwan, and propose some suggestion focusing on the future trends of this industry in order to maintain the competitive advantages of popular music industry in Taiwan. This research uses documentary analysis to explore the impacts of digital music on popular music industry in Taiwan and the future trends of this industry. Then, this research uses SWOT analysis to find out strengths, weaknesses, opportunities and threats of music corporations, record stores and artists when they face those impacts and the future trends. Also, this research uses case study to explore the successful factors in popular music industry in order to propose some suggestion for music corporations, record stores and artists in Taiwan. The result shows that the future trends of popular music industry in Taiwan as the following. 1.Digital music market will become more flourishing. 2.There will be more non-mainstream music markets pop out. 3.There will be more people enjoy concerts, as the result, the activities like popular musical concerts will be held more frequently. 4.Music corporations would like to have the contract which includes different types of jobs with the artists. 5.The boundary between popular music industry and other related cultural industry like media industry will become more blurred. 6.Because popular music industry in China is thriving, it will appeal many companies and artists want to develop their future business in China. Therefore, we propose some suggestion as the following. As music corporations, they should enhance the efficiency on record production and releasing through specialization. Besides, they also need to increase their competitiveness through vertical and horizontal integration. As record stores, they should understand what consumers need more deeply and also try to differentiate from other competitors through finding out their own niche market, selling other related products or offering professional services and comfortable environment for consumers. As artists, they should create a unique brand for themselves and develop a good relationship with their fan groups. Besides, they also need to improve their different abilities and try to become a versatile artist. Advisors/Committee Members: Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Cher-Hung Tseng (committee member), Hsien-Tang Tsai (chair), Cher -Min Fong (committee member).

Subjects/Keywords: Record store; Digital music; Music corporation; Popular music industry; Artist

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, T. (2016). Research on Responding Strategies for Popular Music Industry in the Digital Music Age in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-013205

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Tai-wei. “Research on Responding Strategies for Popular Music Industry in the Digital Music Age in Taiwan.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-013205.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Tai-wei. “Research on Responding Strategies for Popular Music Industry in the Digital Music Age in Taiwan.” 2016. Web. 18 Jun 2019.

Vancouver:

Lin T. Research on Responding Strategies for Popular Music Industry in the Digital Music Age in Taiwan. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-013205.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin T. Research on Responding Strategies for Popular Music Industry in the Digital Music Age in Taiwan. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-013205

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

17. Chen, Guei-siang. A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946

► After the reform beginning in china, there are lots of economics values being created in the appliance industry. Not only the china appliance brand become… (more)

▼ After the reform beginning in china, there are lots of economics values being created in the appliance industry. Not only the china appliance brand become famous, but also the global brand companies want to share these values. But with the industry developing, the industry competitive situation becomes more severe. Although the output value in china appliance industry is over 1.4 trillion RMB, the pace of the development is slowing down. In this research, the case company plan to get into the china market with this new-development food processor. But facing the situation of many brands existing, it is a serious problem that getting into the appliance industry successfully to a non-experienced case company. This research takes the method of case study to investigate the competitive strategy in china. At first, this research collects the second- hand materials in order to understand the situation of appliance industry and knows the case company situation through talking with the executives. In the following, this research uses the strategy methods like SWOT analysis, and the five forces analysis to analyze the situation development of the appliance industry in china. This research provides the potential customers groups and how they use in their lives. Then the research tries to find out the potential customers by analyzing the characteristics of the food processor and come out of the chance of development and the target customers. In the end, this research merges these analysis results to provide the strategy suggestions for the case company. In the result, this research finds out the case company can develop from e-commerce platform in the short time. The case company can have the marketing plans to contact with the target customers which are found out by this research. In the long term, the case company needs to collect the customerâs opinions and develop the different and market- oriented products to compete in the china appliance market. Advisors/Committee Members: Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Cher -Min Fong (committee member), Zhi-Hong Zeng (committee member), Hsien-tang Tsai (chair).

Subjects/Keywords: china appliance industry; Taiwanese brand; competitive strategy; strategy position; e-commerce

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, G. (2016). A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Guei-siang. “A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Guei-siang. “A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market.” 2016. Web. 18 Jun 2019.

Vancouver:

Chen G. A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen G. A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

18. Wu, Wen-Ping. A Study on Business Strategy of Small Accountancy Firms.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-141020

► Eighty percent of enterprise in the accounting industry in Taiwan is small accounting firm, so small accounting firms are the main force in Taiwan accounting… (more)

Subjects/Keywords: Strategic Management; Five Forces Analysis; SWOT Analysis; Accounting; Business Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, W. (2016). A Study on Business Strategy of Small Accountancy Firms. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-141020

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Wen-Ping. “A Study on Business Strategy of Small Accountancy Firms.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-141020.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Wen-Ping. “A Study on Business Strategy of Small Accountancy Firms.” 2016. Web. 18 Jun 2019.

Vancouver:

Wu W. A Study on Business Strategy of Small Accountancy Firms. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-141020.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu W. A Study on Business Strategy of Small Accountancy Firms. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-141020

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

19. Liao, Bih-Ru. Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-101415

► In Bank3.0 period, the traditional banking services channels face two threats.One is the changing of the position and method about consumer consumer the financiak product.… (more)

Subjects/Keywords: Perceived Ease of Use; Perceived Usefulness; Bandwagon Effect; Perception Risk; Bank3.0

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liao, B. (2016). Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-101415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liao, Bih-Ru. “Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-101415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liao, Bih-Ru. “Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services.” 2016. Web. 18 Jun 2019.

Vancouver:

Liao B. Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-101415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liao B. Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-101415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Hsu, Kuei-Jung. A Study on Responding Strategies of Traditional Bookstores for E-Books and Internet Bookstores.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-121117

► The industrial development of bookstores in Taiwan have led to many patterns from the simple sale of books to professional bookstores, and even hybrid bookstores.… (more)

Subjects/Keywords: competitive advantage; responding strategies; traditional bookstores; reading habits; customer value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsu, K. (2016). A Study on Responding Strategies of Traditional Bookstores for E-Books and Internet Bookstores. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-121117

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsu, Kuei-Jung. “A Study on Responding Strategies of Traditional Bookstores for E-Books and Internet Bookstores.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-121117.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsu, Kuei-Jung. “A Study on Responding Strategies of Traditional Bookstores for E-Books and Internet Bookstores.” 2016. Web. 18 Jun 2019.

Vancouver:

Hsu K. A Study on Responding Strategies of Traditional Bookstores for E-Books and Internet Bookstores. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-121117.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu K. A Study on Responding Strategies of Traditional Bookstores for E-Books and Internet Bookstores. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524116-121117

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

21. Tsai, Tung-lin. A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625116-095657

► Tawanese plastic industry is a traditional industry which developed in early century. It's the essential industry of economic development for recently decades too. In Taiwan,… (more)

Subjects/Keywords: Malaysian Market; Polycarbonate; Entry Strategies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tsai, T. (2016). A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625116-095657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tsai, Tung-lin. “A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625116-095657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tsai, Tung-lin. “A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film.” 2016. Web. 18 Jun 2019.

Vancouver:

Tsai T. A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625116-095657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai T. A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625116-095657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Tsai, Hsi-Chang. A Study on International Marketing Strategy of Stainless Steel Industry.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626116-114505

► In these years, the environment of stainless steel industry is affected by public awareness to protect environment, severe competition and other factors. In order to… (more)

Subjects/Keywords: Asia south east markets; international marketing strategy; internalization; stainless steel industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tsai, H. (2016). A Study on International Marketing Strategy of Stainless Steel Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626116-114505

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tsai, Hsi-Chang. “A Study on International Marketing Strategy of Stainless Steel Industry.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626116-114505.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tsai, Hsi-Chang. “A Study on International Marketing Strategy of Stainless Steel Industry.” 2016. Web. 18 Jun 2019.

Vancouver:

Tsai H. A Study on International Marketing Strategy of Stainless Steel Industry. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626116-114505.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai H. A Study on International Marketing Strategy of Stainless Steel Industry. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626116-114505

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

23. Lu, Chia-lung. A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-141048

► There were numerous food safety issues for the past few years. The modern human have discontent toward chemicals, chemical drugs and food additives. Now people… (more)

Subjects/Keywords: Chinese herbal medicine; Case study; Strategic positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lu, C. (2016). A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-141048

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Chia-lung. “A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry.” 2016. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-141048.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Chia-lung. “A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry.” 2016. Web. 18 Jun 2019.

Vancouver:

Lu C. A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-141048.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-141048

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

24. Sun, I-feng. The Strategy for Plastic Surgery Clinics Entry into Second-tier Cities.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0523115-092908

► In Taiwan, the acceptance of cosmetic surgery of people is growth. Most cosmetic surgery clinics seem to gather in the densely populated metropolitan cities such… (more)

▼ In Taiwan, the acceptance of cosmetic surgery of people is growth. Most cosmetic surgery clinics seem to gather in the densely populated metropolitan cities such as Taipei, Taichung, Tainan and Kaohsiung. Yet there is a new territory that everyone doesnât enter. These are the 2nd tier cities and the surrounding areas which about twenty-thirty hundred thousand population, these areas such as Pingtung City, GangsSan District, Yongkang District and Shanhua areas. Clinics which located in these 2nd tier cities should find a survival way in this niche market. This research is an individual case study. This case study emphasis on the development of the course events and the relevant factors with in-depth analysis of the facts, explain the reasons, and the solution or improving the rising issues. This case study comes from both intensive investigation and case-related information data collecting, including the clinical cases, the official medical websites, Facebook and medical clinics related personnel. In this process, the main interviews including clinics managers, physicians, nurses, beauticians and so on. In addition with a long observation at the clinics, we understand the main customer base, clinics style, service processes. After a comprehensive discussion with careful observation, the conclusion can be used as the main reference for the similar issues' decisions and judgments. The clinic operating strategy decisions started with the "integrated services": combining facial skin care, laser treatment, petit cosmetic surgery and cosmetic surgery to achieve maximum satisfaction. The business strategy aspects come from details of interviews and records in able to discuss its entrepreneurial background, conditions, policies and growth process, and conclude several distinct similar and competitive points within the medical cosmetic industry. The entrepreneurial and successful experience with the current situation and future development can be use to build a business mode in 2nd tier cities areas, so that the cosmetic industry and the public can be benefit from it. Advisors/Committee Members: Tsai, Hsien-tang (chair), Cher -Min Fong (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Cher-Hung Tseng (committee member).

Subjects/Keywords: Medical cosmetology; Second-tier city; Strategic positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sun, I. (2015). The Strategy for Plastic Surgery Clinics Entry into Second-tier Cities. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0523115-092908

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sun, I-feng. “The Strategy for Plastic Surgery Clinics Entry into Second-tier Cities.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0523115-092908.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sun, I-feng. “The Strategy for Plastic Surgery Clinics Entry into Second-tier Cities.” 2015. Web. 18 Jun 2019.

Vancouver:

Sun I. The Strategy for Plastic Surgery Clinics Entry into Second-tier Cities. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0523115-092908.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sun I. The Strategy for Plastic Surgery Clinics Entry into Second-tier Cities. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0523115-092908

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Chou, Lin-Hsin. Business strategies of KTV chain stores in China - A case study of Good Time KTV in Xiamen.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-164017

► With the rapid rise of China's economy, people's demand for entertainment increasingly strong. KTV chain store is a kind of business model similar to Holiday… (more)

▼ With the rapid rise of China's economy, people's demand for entertainment increasingly strong. KTV chain store is a kind of business model similar to Holiday KTV company and Cashbox KTV company in Taiwan, which is very popular in China nowadays. Due to the low investment threshold and little difference on business model of KTV industry, the high-profit industry in the early time has gotten into a highly competitive market . This study wants to find out suitable business strategies as a reference for KTV chain companies in China. This study used Porter five forces analysis, SWOT analysis, interviews with experts to do the qualitative researches for Good Time KTV. Undertaking consumer opinion survey at Good Time KTVâs 7 chain stores in Xiamen at the same time to do quantitative analysis with a total of 1221 survey copies. Through the above researches this study gets two findings: First, since the economy and population are still developing strongly in Xiamen, and the current state of KTV industry display that KTV chain stores industry has potential in Xiamen. Second, Good Time KTV sets the chain stores in the same model (same decoration, service and charges) to serve different consumer segments in Xiamen, does not meet the consumer demand. In addition, Good Time KTV does not revise business strategies in time to follow the changes of market and competition, losing customer value, leading to a decrease of profit and brand equity. So this study suggests Good Time KTV revise corporate strategy, redesign enterprise logo, renovated stores, grade the stores right now. Comparing with other industries, KTV chain stores industry is a minority, only a few studies have discussed about KTV chain storesâ business strategy. We took 1221 copies of Good Time KTVâs consumer opinion survey back at this study, it is rare and valuable to the research of KTV industry. Advisors/Committee Members: Tseng, Cher-Hung (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Tsai, Hsien-tang (chair), Fong, Cher-Min (committee member).

Subjects/Keywords: Consumer opinion survey; Entertainment industry in Xiamen; Five forces analysis; Strategy; KTV

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chou, L. (2015). Business strategies of KTV chain stores in China - A case study of Good Time KTV in Xiamen. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-164017

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chou, Lin-Hsin. “Business strategies of KTV chain stores in China - A case study of Good Time KTV in Xiamen.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-164017.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chou, Lin-Hsin. “Business strategies of KTV chain stores in China - A case study of Good Time KTV in Xiamen.” 2015. Web. 18 Jun 2019.

Vancouver:

Chou L. Business strategies of KTV chain stores in China - A case study of Good Time KTV in Xiamen. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-164017.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chou L. Business strategies of KTV chain stores in China - A case study of Good Time KTV in Xiamen. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-164017

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

26. Wang, Chun-lung. A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Car-Washing Services in Gasoline Stationsï¼The Moderating Effect of Consumer Characteristics.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530115-112746

► From the year of 2011 to 2015 March, according to the reports, there were 139 gas stations out of business, which represents the oil market… (more)

▼ From the year of 2011 to 2015 March, according to the reports, there were 139 gas stations out of business, which represents the oil market has been saturated, the market demand is much lower than the supply, so to survive on this market, we must create a competitive advantage, such as promotion of self-fueling spending and savings in manpower in order to create a rewarding feedback to the consumers; additionally to provide service quickly to meet consumersâ demands (stations of fine car wash). It also increased the station's revenue. We believed that a good quality car washing service to meet the needs and opportunities to create the industry's customers will be operating on one of the most favorable conditions for future competition. This study will explore the various car wash service quality as to consumer acceptance, as well as different consumers characteristics whether service quality and customers satisfaction will produce a mediating role, and to understand the relationships between customersâ satisfaction and customersâ loyalty as a whole will depend on us analysis of the various facets to explore. First, investigation the relationship between the quality of service gas station car washing were three dimensions (reliability, courtesy, professionalism) and overall customer satisfaction. Second, learn how to mediate the effect of washing consumer traits to affect the relationship between the car washing service quality and customer satisfaction. Third, investigation the gasoline station car washing service, the quality satisfaction, as the three facets (value-added wash attendant, car washing equipment and the environment, Case Corporation) relationship with overall customer loyalty. According to this study, the quality of service will affect customersâ satisfaction; quality of customersâ satisfaction will further influence customersâ loyalty, so in order to make greater use of the gasoline station, by providing car washing to reach the high consumersâ satisfaction, we must improve the car washing service. That is required to provide a reliable service attitude to meet customer needs, and to stand in the customer's position to design all service process. Finally, according to results of the study, we will make suggestion to gasoline station on the car washing service. Advisors/Committee Members: Tseng, Cher-Hung (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), Fong, Cher-Min (committee member), Tsai, Hsien-tang (chair).

Subjects/Keywords: loyalty; gasoline stations; characteristics on consuming; service quality; satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, C. (2015). A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Car-Washing Services in Gasoline Stationsï¼The Moderating Effect of Consumer Characteristics. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530115-112746

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Chun-lung. “A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Car-Washing Services in Gasoline Stationsï¼The Moderating Effect of Consumer Characteristics.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530115-112746.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Chun-lung. “A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Car-Washing Services in Gasoline Stationsï¼The Moderating Effect of Consumer Characteristics.” 2015. Web. 18 Jun 2019.

Vancouver:

Wang C. A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Car-Washing Services in Gasoline Stationsï¼The Moderating Effect of Consumer Characteristics. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530115-112746.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang C. A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Car-Washing Services in Gasoline Stationsï¼The Moderating Effect of Consumer Characteristics. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530115-112746

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

27. Chiu, Meng-Huan. A Study on Strategic Positioning of Pharmaceutical Company in the Anti-Hyperlipoproteinemic Drugs Market.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627115-152424

► With the booming economy of Taiwan society, per capita income of people has increased, the material standard of living improved. People tend refined eating habits,… (more)

▼ With the booming economy of Taiwan society, per capita income of people has increased, the material standard of living improved. People tend refined eating habits, mostly food intake with high sugar, high fat and high-cholesterol foods. When the 76th year of the Republic Era, the average daily per capita fat supplies surged five times than the 39th years of the Republic Era, sucrose as 2.65 times, 2 times the protein, the heat is 1.46 times; and fat percentage of total calorie intake from the 39th year of the Republic Era to the 69th year of Republic Era, the proportion of 15% had raised to 30%, and the 83th year of Republic Era was 34.5%,it was far more than the Health Promotion Administration, Ministry of Health and Welfare recommended 30% limit. Studies have shown that triglyceride and total cholesterol and coronary heart disease are closely related, high triglycerides are an independent risk factor for coronary heart disease was identified; and by the chronic diseases and high cholesterol which has a very close relationship, which is the formation of various drugs Suppliers want fighting over this market. If there is no clear strategic positioning company, it cannot be bound to stand out in strong competitive pressure in the market. This case study company, the use of case studies and interviews, with related policy issues - five forces analysis, SWOT analysis and strategic positioning, to analyze the cases when a company making a series of marketing activities, whether the difference with other competitors, and to further explore how the case company's internal and external resources and from interviews, make a valuable planning and comprehensive strategy to compete positioning from. This study found that the various pharmaceutical marketing activity is not much difference, however, came in the strategic positioning of using SWOT tool to collect information in order to bring a competitive advantage for the case company; on the other hand, marketing personnel information obtained from a physician who can be used in the company's SWOT analysis, and finally clarify the strategic positioning itself. Advisors/Committee Members: Cher -Min Fong (committee member), Tsai, Hsien-tang (chair), Zhi-Hong Zeng (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: SWOT analysis; five forces analysis; hyperlipidemia drugs; strategic positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chiu, M. (2015). A Study on Strategic Positioning of Pharmaceutical Company in the Anti-Hyperlipoproteinemic Drugs Market. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627115-152424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chiu, Meng-Huan. “A Study on Strategic Positioning of Pharmaceutical Company in the Anti-Hyperlipoproteinemic Drugs Market.” 2015. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627115-152424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chiu, Meng-Huan. “A Study on Strategic Positioning of Pharmaceutical Company in the Anti-Hyperlipoproteinemic Drugs Market.” 2015. Web. 18 Jun 2019.

Vancouver:

Chiu M. A Study on Strategic Positioning of Pharmaceutical Company in the Anti-Hyperlipoproteinemic Drugs Market. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627115-152424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu M. A Study on Strategic Positioning of Pharmaceutical Company in the Anti-Hyperlipoproteinemic Drugs Market. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627115-152424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

28. Wu, Hung-yen. The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center.

Degree: Master, EMBA, 2018, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0429118-204611

► With the developing of Internet, marketing has not only been the traditional advertisements or flyers. Nowadays, customers often find the feedbacks of the products online… (more)

▼ With the developing of Internet, marketing has not only been the traditional advertisements or flyers. Nowadays, customers often find the feedbacks of the products online or ask othersâ experiences before they buy the products or take the service. Hence, the importance of âWord-of-Mouth Marketingâ is getting higher in the cyber world. In the recent years, the traditional optical glasses industry has faced lots of challenges. These challenges include fast fashion, LASIK Surgery, and the children visual acuity correction. More and more customers are afraid of their diopter will get higher by the day they wear glasses. Therefore, they will choose to use the Orthokeratology. Besides medical advertisements in Taiwan have many restrictions. So, this research will like to use â Word-of-Mouth Marketingâ to break those restrictions. This research will use the questionnaire methods by asking the customer from Eye Center who choose to wear OK Lens. Moreover, using the results to analyze below questions: 1. Find out the most crucial element that influence the customers in all the OK Lens âs marketing elements in Eye Center by using the AHP analysize method. Through this result, we can use it in our future marketing resourses allocation. By this way, to achieve the highest effienecy of companyâs resources. 2. Analyzing questionnaire results, we can know who, when, where the customers recommend OK Lens to others. Besides, the reseach will also discuss the customersâ questions, fearness, and the uncertainity when they recommend OK Lens to others. Also, we will use the result to find out whether the reward program nowadays is attractine enough to the customers. By doing these, we can use it to improve our sales methods to reduce customersâ uncertainity and the reward program to attract customers. We can use the result above as our accourdance of making the marketing pLens. By this way to enhance our service quality and the customersâcomfort and convenience. Making customers more likely to recommend OK Lensto others will enhance the effienecy of âWord-of-Mouth Marketingâ Advisors/Committee Members: Hsien-Tang Tsai (chair), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair), C.H. Tseng (committee member), Cher-Min Fong (committee member).

Subjects/Keywords: Customer Loyalty; OK Lens; Medical Marketing; Word-of-Mouth Marketing; referrals of friend and relatives

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, H. (2018). The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0429118-204611

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Hung-yen. “The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center.” 2018. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0429118-204611.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Hung-yen. “The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center.” 2018. Web. 18 Jun 2019.

Vancouver:

Wu H. The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center. [Internet] [Thesis]. NSYSU; 2018. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0429118-204611.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu H. The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0429118-204611

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

29. Lin, Ling-Hsiu. A Case Study on Strategic Management of Fastener Industry.

Degree: Master, EMBA, 2018, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505118-203240

► It has been 60 years since Taiwan launched into its name of fastener supply center; the cluster effect has been massively formed in GangShan and… (more)

Subjects/Keywords: fastener industry; SWOT analysis; five forces Models; operational strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, L. (2018). A Case Study on Strategic Management of Fastener Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505118-203240

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Ling-Hsiu. “A Case Study on Strategic Management of Fastener Industry.” 2018. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505118-203240.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Ling-Hsiu. “A Case Study on Strategic Management of Fastener Industry.” 2018. Web. 18 Jun 2019.

Vancouver:

Lin L. A Case Study on Strategic Management of Fastener Industry. [Internet] [Thesis]. NSYSU; 2018. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505118-203240.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin L. A Case Study on Strategic Management of Fastener Industry. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0505118-203240

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

30. Wang, Hung-Kuo. A Study on International Marketing Strategy in Steel Industry.

Degree: Master, EMBA, 2018, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507118-143556

► Abstract Due to the demand of the domestic market is sluggish and the export market is limited. In the future, steel industry in order to… (more)

▼ Abstract Due to the demand of the domestic market is sluggish and the export market is limited. In the future, steel industry in order to establish overseas steel mills and create a marketing strategy based on export, we must stabilize the sources of raw materials, enhance the added value of the production lines, relocate the redundant production lines abroad, reduce the oversupply situation, and let the integrated steel mills merge in Taiwan. The development of Taiwan towards the Asia-Pacific steel center will enhance its competitiveness. However, the trade in the domestic steel industry will be liberalized. The WTO accession will have limited influence on the steel industry in our country. As a result, downstream manufacturers will need to face the new challenges and the cross-Strait interaction will also have an impact on the future development of the steel industry. The Case of company S was founded in 1973. It was headquartered in Xiaogang District in Kaohsiung City. It belongs to the well-known coiled steel coil manufacturer in Taiwan. It is the first professional coated steel plate manufacturer in Taiwan that adopts continuous equipment to produce plating (aluminum) zinc and paint coils. It not only sells steel products domestically but also exports them all over the world across the world. S Company is expected to enter the Vietnam market in the future. Through SWOT analysis, Porter five forces analysis and international marketing strategy analysis in the study, the company of S focuses on the development of research products as well as its differentiated, proprietary product lines that deliver integrity services to customers through a consistent job of integrated steel mills. However, with the development of the Internet, the company of S can create a dedicated customer service network, through the e-commerce mode to open the Vietnamese market and reduce unnecessary costs. Therefore, it is suggested that Company of S enters the international market mode and it can take the sole proprietorship mode to enter the Vietnamese market to avoid the risk of technology outflow caused by the joint venture. Keywordsï¼Steel industry, SWOT, Porter five forces analysis, International marketing, International market entry mode Advisors/Committee Members: Hsien-tang Tsai (chair), Cher-Min Fong (committee member), Cher-Hung Tseng (committee member), Cheng%20Chung%22%29&pagesize-30">Chao-Cheng Chung (chair).

Subjects/Keywords: International marketing; Porter five forces analysis; Steel Industry; SWOT; International market entry mode

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, H. (2018). A Study on International Marketing Strategy in Steel Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507118-143556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Hung-Kuo. “A Study on International Marketing Strategy in Steel Industry.” 2018. Thesis, NSYSU. Accessed June 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507118-143556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Hung-Kuo. “A Study on International Marketing Strategy in Steel Industry.” 2018. Web. 18 Jun 2019.

Vancouver:

Wang H. A Study on International Marketing Strategy in Steel Industry. [Internet] [Thesis]. NSYSU; 2018. [cited 2019 Jun 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507118-143556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang H. A Study on International Marketing Strategy in Steel Industry. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0507118-143556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Open Access Theses and Dissertations