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You searched for +publisher:"NSYSU" +contributor:("Chang-Yung. Ku"). One record found.

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NSYSU

1. Mei, Shin-jung. The Ideal and The Reality During Interpersonal Interactions: Observations from Two Small Nonprofit Organizations.

Degree: Master, Interdisciplinary Studies, 2008, NSYSU

The raison dâêtre for non-profit organizations (NPO) is to promote its ideas in hoping to change the society. NPOs pursue the goals that benefit the public, and communicate and market its missions through various channels, thus can be considered as a branch of âsocial marketing.â However, as a member of the mundane world, however supreme its ideals may be, from the perspective of symbolic interactionism and Irving Goffmanâs dramaturgy, NPOs inevitably face the same reality like any other organizations â the gap between ideas and practices, the contrast between front-stage and back-stage, and the seemingly irrelevance but virtually two sides of one coin between seriousness and ludicrousness. This study uses two small NPOs as the context for research and the field for participant observation. The research adopts ethnographically-oriented participant observation as its methodology approach. Taking âsocial marketingâ as a contrast, it uses dramaturgy, social representation theory, and symbolic interactionism to sneak into the process of human interaction under the sacred umbrella of NPOsâ missions. The results indicate the following points: 1.During the process of idea practicing, ideals have to compromise with practices, and a balance between the two has to be met; 2.Although the participants of NPOsâ activities appear to be supportive to NPOs, they may actually be attracted by the activities itself (not the âmissionâ), or even worse â they do not really care about what NPOs intend to do; 3.It appears that volunteers come forward to help marketing activities because they identify with the NPOs; however, very often they are being attracted by their own interest and/or âguan-xiâ; 4.Full-time workers are responsible for daily operation of the NPOs, and therefore have more knowledge about the organization. Although they are on behalf of their organizations and thus their ideals, they still need to practically make their livings while also look for opportunities for self-fulfilling. 5.Under the guidance of their missions, NPOs also face challenge to survive, and have to interact and communicate with the public under the framework of daily life. Advisors/Committee Members: Yung-Chuan Wang (chair), Li-Chang Lee (committee member), Chang-Yung. Ku (committee member), Shu-Twu Wang (chair).

Subjects/Keywords: symbolic interactionism; dramaturgy; non-profit organization (NPO); participant observation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mei, S. (2008). The Ideal and The Reality During Interpersonal Interactions: Observations from Two Small Nonprofit Organizations. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-235928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mei, Shin-jung. “The Ideal and The Reality During Interpersonal Interactions: Observations from Two Small Nonprofit Organizations.” 2008. Thesis, NSYSU. Accessed March 25, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-235928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mei, Shin-jung. “The Ideal and The Reality During Interpersonal Interactions: Observations from Two Small Nonprofit Organizations.” 2008. Web. 25 Mar 2019.

Vancouver:

Mei S. The Ideal and The Reality During Interpersonal Interactions: Observations from Two Small Nonprofit Organizations. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Mar 25]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-235928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mei S. The Ideal and The Reality During Interpersonal Interactions: Observations from Two Small Nonprofit Organizations. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-235928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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