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You searched for +publisher:"Michigan State University" +contributor:("Wiseman, Robert"). Showing records 1 – 3 of 3 total matches.

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Michigan State University

1. Chaffin, Thomas Daniel. Managing brands as a resource : a study of Hollywood film franchises.

Degree: 2015, Michigan State University

Thesis Ph. D. Michigan State University. Business Administration - Strategic Management 2015.

In spite of the extensive research that has been carried out on the resource based view (RBV), few studies have focused on a firm’s brands as a key strategic resource. This represents a significant omission since the brands that are developed by a firm clearly fit the criteria – valuable, rare, difficult to imitate and with no substitutes – that define resources that can form the basis of a sustainable advantage. Furthermore, RBV research has not given much consideration to the different strategies that a firm can deploy to manage its brands as a resource.This dissertation draws on the literature in marketing to identify three different strategies that are most commonly used by firms to derive value from their brands. Brand extensions have received the most attention as it can be applied to a wide range of industries that offer products or services that consumers need to acquire on a regular basis. Beyond this, there has been some attempt to investigate brand revitalization, which is typically used to update a firm’s products or services on a regular basis in order to incorporate the development of new features and to accommodate changing consumer preferences.The subject of this dissertation is brand re-creation, which has received little attention as it is mostly limited to industries where each product represents a different brand and each of these have a relatively short life cycle. This is most commonly observed in the entertainment and leisure industries, such as motion pictures, video games and mass market books. Because of the need to regularly introduce new products, firms can draw on a brand associated with a prior successful offering through the use of brand re-creation. This leads to the creation of what is referred to as franchise, which can extend the life of a brand across several consecutive products.

Description based on online resource;

Advisors/Committee Members: Shamsie, Jamal, Wiseman, Robert, Conlon, Donald, Voorhees, Clay.

Subjects/Keywords: Motion pictures – United States – Marketing; Film sequels – United States – Marketing; Brand name products; Product management; Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chaffin, T. D. (2015). Managing brands as a resource : a study of Hollywood film franchises. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:3571

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chaffin, Thomas Daniel. “Managing brands as a resource : a study of Hollywood film franchises.” 2015. Thesis, Michigan State University. Accessed December 14, 2019. http://etd.lib.msu.edu/islandora/object/etd:3571.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chaffin, Thomas Daniel. “Managing brands as a resource : a study of Hollywood film franchises.” 2015. Web. 14 Dec 2019.

Vancouver:

Chaffin TD. Managing brands as a resource : a study of Hollywood film franchises. [Internet] [Thesis]. Michigan State University; 2015. [cited 2019 Dec 14]. Available from: http://etd.lib.msu.edu/islandora/object/etd:3571.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chaffin TD. Managing brands as a resource : a study of Hollywood film franchises. [Thesis]. Michigan State University; 2015. Available from: http://etd.lib.msu.edu/islandora/object/etd:3571

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

2. Pizzimenti, Natalie Maria. Mitogen activated protein kinase signaling in mouse skeletal muscle.

Degree: 2014, Michigan State University

Thesis M.S. Michigan State University. Physiology - Master of Science 2014.

AMP activated protein kinase (AMPK) and p38 mitogen activated protein kinases (MAPKs) are activated during exercise and thought to be involved in mitochondrial biogenesis through activation of PGC-1α. AMPK is activated through an increase in AMP (Hardie et al. 1998) however the activation mechanisms of the isoforms of p38 MAPK are currently unknown in skeletal muscle. It is hypothesized that exercise induced energetic drain induces phosphorylation of AMPK specifically leading to downstream phosphorylation of the p38γ MAPK isoform. Inhibitors of the two major ATPases suggest that energetic drain, not calcium cycling or force production, leads to the phosphorylation of p38γ MAPK. Direct activation of AMPK using AICAR revealed AMPK is insufficient to significantly activate p38γ MAPK. 2-deoxyglucose had no effect on the activation of either AMPK or p38γ MAPK. Further studies need to be conducted to determine the signaling pathway for activation of mitochondrial biogenesis.

Description based on online resource; title from PDF t.p. (viewed on April 18, 2017)

Advisors/Committee Members: Wiseman, Robert W, Meyer, Ronald, Brault, Jeffery J, Parameswaran, Narayanan.

Subjects/Keywords: Physiology; Mitochondria – Formation; Protein kinases; Mitogen-activated protein kinases

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pizzimenti, N. M. (2014). Mitogen activated protein kinase signaling in mouse skeletal muscle. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:2416

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pizzimenti, Natalie Maria. “Mitogen activated protein kinase signaling in mouse skeletal muscle.” 2014. Thesis, Michigan State University. Accessed December 14, 2019. http://etd.lib.msu.edu/islandora/object/etd:2416.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pizzimenti, Natalie Maria. “Mitogen activated protein kinase signaling in mouse skeletal muscle.” 2014. Web. 14 Dec 2019.

Vancouver:

Pizzimenti NM. Mitogen activated protein kinase signaling in mouse skeletal muscle. [Internet] [Thesis]. Michigan State University; 2014. [cited 2019 Dec 14]. Available from: http://etd.lib.msu.edu/islandora/object/etd:2416.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pizzimenti NM. Mitogen activated protein kinase signaling in mouse skeletal muscle. [Thesis]. Michigan State University; 2014. Available from: http://etd.lib.msu.edu/islandora/object/etd:2416

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

3. Hui, Ngan Cheung. Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies.

Degree: 2016, Michigan State University

Thesis Ph. D. Michigan State University. Business Administration – Marketing 2016

In this three-essay dissertation, I seek to advance the aspiration level learning theory in a variety of organizational decisions in which international business audiences may be interested. In essay 1, I argue that multinational enterprises’ (MNEs) aspirations for parent performance may be important for both learning from self-performance and learning from competitors’ performance, which in turn influence the likelihood of internalizing and quitting their international joint ventures. The extension of the aspiration level learning theory to inter-organizational learning can be considered a novel theoretical attempt and I find some support in a sample of Japanese MNEs. In the remaining two essays, I focus on organizational learning from multiple goals’ performance and propose a mechanism of attending to causally related goals that is different from the well-established sequential-attention rule in the literature. I examine the proposed mechanism in MNEs’ decisions on divesting foreign subsidiaries in essay 2 and in national governments’ decisions on innovation policies in essay 3. I find strong support for the proposed attention mechanism in a sample of Japanese MNEs and a sample of Organization for Economic Co-operation and Development (OECD) countries respectively. Overall, this dissertation makes a number of novel theoretical contributions to the literature on organizational learning. It also broadens our knowledge about when and why MNEs change the ownership position of their foreign subsidiaries and national governments change their innovation policies.

Description based on online resource;

Advisors/Committee Members: Hult, Tomas, Calantone, Roger, Kozlenkova, Irina, Wiseman, Robert, Buckley, Peter, Hill, Charles.

Subjects/Keywords: Organizational learning; Level of aspiration; International business enterprises – Japan; International business enterprises – OECD countries; Joint ventures; Corporate divestiture; Organization theory; Management; Marketing; Goals, Business; Performance feedback; Aspiration level learning theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hui, N. C. (2016). Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:4332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hui, Ngan Cheung. “Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies.” 2016. Thesis, Michigan State University. Accessed December 14, 2019. http://etd.lib.msu.edu/islandora/object/etd:4332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hui, Ngan Cheung. “Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies.” 2016. Web. 14 Dec 2019.

Vancouver:

Hui NC. Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies. [Internet] [Thesis]. Michigan State University; 2016. [cited 2019 Dec 14]. Available from: http://etd.lib.msu.edu/islandora/object/etd:4332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hui NC. Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies. [Thesis]. Michigan State University; 2016. Available from: http://etd.lib.msu.edu/islandora/object/etd:4332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.