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You searched for +publisher:"Kent State University" +contributor:("Fruit, Jeffrey"). One record found.

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Kent State University

1. Lynch, Chris R. The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn.

Degree: MA, College of Communication and Information / School of Journalism and Mass Communication, 2015, Kent State University

THESIS TITLE:Death of the Ad Agency: Why Full Service Shops Have a Tendency to Crash & BurnAbstract:This thesis examines the rise and decline of leading advertising agencies in Northeast Ohio, including an assessment of what traits made these firms successful, and what challenges led to the downfall of these businesses. The focus of this research centers on advertising agencies in the Greater Cleveland market in the 1990s. Using these firms as case studies enables a closer analysis of the challenges such businesses face on the local, regional, and national level, which also reflects on the economic status of Northeast Ohio in an era of globalization. Advisors/Committee Members: Fruit, Jeffrey (Advisor).

Subjects/Keywords: Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lynch, C. R. (2015). The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn. (Masters Thesis). Kent State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910

Chicago Manual of Style (16th Edition):

Lynch, Chris R. “The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn.” 2015. Masters Thesis, Kent State University. Accessed March 24, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910.

MLA Handbook (7th Edition):

Lynch, Chris R. “The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn.” 2015. Web. 24 Mar 2019.

Vancouver:

Lynch CR. The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn. [Internet] [Masters thesis]. Kent State University; 2015. [cited 2019 Mar 24]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910.

Council of Science Editors:

Lynch CR. The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn. [Masters Thesis]. Kent State University; 2015. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910

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