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You searched for +publisher:"Kennesaw State University" +contributor:("Dr. Joe Hair"). Showing records 1 – 3 of 3 total matches.

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Kennesaw State University

1. Ferguson, Keith Edmund. An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action.

Degree: DBA, Marketing, 2014, Kennesaw State University

Environmentally friendly products have been available since the 1970s receiving both praise and skepticism on the part of consumers. More recently, product focus has shifted towards a product‘s social, economic, and environmental concerns (sustainable products). While consumers admit they would buy sustainable products, this behavior is currently not occurring at the point of purchase. This research contributes to the existing literature by further exploring why a consumer‘s likelihood to purchase sustainable products is not translated into actual sales. Based on an extensive review of the extant literature a theoretical model was developed and tested using an online survey distributed to employees from a Mid-Western community college. The results will be analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study contributes to the literature by answering calls from Henry (2009) to use social cognitive theory (Bandura, 1986) and Grant, Franklin, and Langford (2002) to use the Self-Reflection and Insight Scale in a research realm outside of psychology. Moreover, this research tests eco-labels as a antecedent of willingness-to-pay as called for by Laroche, Bergeron, and Barbaro-Forleo (2001). Other contributions of this study include extending the research examining sustainable consumption and using self-efficacy as a mediator. In summary, this research tests a theoretical model to gain insights into the factors influencing likelihood to purchase sustainable products. Overall, sustainability perceptions are strong predictors of likelihood to purchase sustainable products, explaining 63% of the variance. Advisors/Committee Members: Dr. Joe Hair, Dr. Victoria Crittenden, Dr. Armen Tashchian.

Subjects/Keywords: Sustainability; ecologically conscious consumer; willingness-to-pay; likelihood to purchase; sustainable products; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ferguson, K. E. (2014). An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/etd/602

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ferguson, Keith Edmund. “An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action.” 2014. Thesis, Kennesaw State University. Accessed March 23, 2019. https://digitalcommons.kennesaw.edu/etd/602.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ferguson, Keith Edmund. “An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action.” 2014. Web. 23 Mar 2019.

Vancouver:

Ferguson KE. An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action. [Internet] [Thesis]. Kennesaw State University; 2014. [cited 2019 Mar 23]. Available from: https://digitalcommons.kennesaw.edu/etd/602.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ferguson KE. An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action. [Thesis]. Kennesaw State University; 2014. Available from: https://digitalcommons.kennesaw.edu/etd/602

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kennesaw State University

2. Gardner, Mary Jane. What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites.

Degree: Marketing, Business Administration, 2017, Kennesaw State University

Social network sites are transforming the way companies, both big and small, communicate and market to consumers. Many businesses recognize the need for incorporating a social networking strategy as part of their overall marketing efforts. This strategy involves the use of social network sites as a means of promoting and communicating about a focal brand to consumers, attracting and building relationships with consumers, and increasing sales. However, an effective social network strategy is much more complex than simply having a Facebook page to which companies occasionally post. The effectiveness of marketing on social network sites depends at least in part on the marketing activities a firm chooses to utilize as well as tangible and intangible value these activities provide consumers. The effectiveness of social network site strategies can be measured in terms of online consumer brand engagement – or how many users are paying attention to and interacting with an organization’s brand content on social network sites. The purpose of this dissertation is to 1) create a classification of social network site marketing activities and 2) empirically test the role of perceived instrumental, experiential, and social value as drivers of online consumer brand engagement with company-generated marketing activities. Advisors/Committee Members: Dr. Joe Hair, Dr. Joanna Philllips-Melancon.

Subjects/Keywords: social media; perceived value; engagement; online engagement; marketing activities; social value; instrumental value; experiential value; consumer engagement; Advertising and Promotion Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gardner, M. J. (2017). What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/dba_etd/37

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gardner, Mary Jane. “What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites.” 2017. Thesis, Kennesaw State University. Accessed March 23, 2019. https://digitalcommons.kennesaw.edu/dba_etd/37.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gardner, Mary Jane. “What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites.” 2017. Web. 23 Mar 2019.

Vancouver:

Gardner MJ. What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites. [Internet] [Thesis]. Kennesaw State University; 2017. [cited 2019 Mar 23]. Available from: https://digitalcommons.kennesaw.edu/dba_etd/37.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gardner MJ. What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites. [Thesis]. Kennesaw State University; 2017. Available from: https://digitalcommons.kennesaw.edu/dba_etd/37

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Rickard, Mary Kay. The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support.

Degree: DBA, Marketing, 2014, Kennesaw State University

Franchising is an organizational system that provides the franchisor with needed capital for expansion and the franchisee with expertise and knowledge to operate a local outlet (Windenhausen & Joyce 1977). It is, therefore, one of the approaches firms are turning to in order to increase their business. Franchising is more complex than a traditional business relationship because it is legally binding (Bernstein 2004). Moreover, the complexity of this relationship warrants a closer look from the perspective of the franchisee since it is the franchisees’ perception of the work environment which has an effect on their motivation and satisfaction with the franchisor. The first essay applies the theory of perceived organizational support from the management and sales literature to examine the support and climate issues that affect the franchisees’ perception of support from the franchisor (perceived franchisor-franchisee support). Specifically, the antecedents examined are the four dimensions of organizational climate: initiating structure, leadership consideration, autonomy, and reward orientation, as developed by Schul, Little, and Pride (1985), and brand value/recognition as partially mediating the relationship between the attitude toward advertising and perceived franchisor support. The second essay is an exploratory study which examines perceived franchisor support and power leading to conflict or reductions in conflict in the franchisor/ franchisee relationship. The study also uses organizational support theory to further examine predictors of conflict in this relationship. Specifically, it looks at how coercive and non-coercive power (reward, referent, expert, and legitimate) plays a role on conflict in the relationship. The essays were tested using a sample of 208 franchisees collected from a large firm (Worldwide Panel) that specializes in panel data. The two studies provide the franchisor with an overview of this relationship and the differing variables that may affect it. The results enable the franchisor to have a better understanding of the type of support and climate the franchisee perceives as supportive. It will also provide them with the information regarding the most appropriate type of power to reduce conflict. This knowledge will help franchisors to strengthen the relationship with their franchisees and benefit both parties financially. Advisors/Committee Members: Dr. Brian Rutherford, Dr. Greg Marshall, Dr. Joe Hair.

Subjects/Keywords: franchisor; franchisee; relationship; coercive and non-coercive power; theory of perceived organizational support; perceived franchise support; conflict; brand value/recognition; advertising; organizational climate; Business; Marketing; Operations and Supply Chain Management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rickard, M. K. (2014). The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/etd/659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rickard, Mary Kay. “The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support.” 2014. Thesis, Kennesaw State University. Accessed March 23, 2019. https://digitalcommons.kennesaw.edu/etd/659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rickard, Mary Kay. “The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support.” 2014. Web. 23 Mar 2019.

Vancouver:

Rickard MK. The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support. [Internet] [Thesis]. Kennesaw State University; 2014. [cited 2019 Mar 23]. Available from: https://digitalcommons.kennesaw.edu/etd/659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rickard MK. The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support. [Thesis]. Kennesaw State University; 2014. Available from: https://digitalcommons.kennesaw.edu/etd/659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.