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You searched for +publisher:"Kennesaw State University" +contributor:("Dr. Greg Marshall"). Showing records 1 – 4 of 4 total matches.

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Kennesaw State University

1. Thoeni, Andrew Thomas. Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation.

Degree: DBA, 2014, Kennesaw State University

  Beginning with Chamberlin’s explanations of market variation in 1933, segmentation has been formally studied for eighty years. While more than 2,700 studies have been… (more)

Subjects/Keywords: Business; Management Sciences and Quantitative Methods

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Thoeni, A. T. (2014). Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/etd/623

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Thoeni, Andrew Thomas. “Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation.” 2014. Thesis, Kennesaw State University. Accessed March 19, 2019. https://digitalcommons.kennesaw.edu/etd/623.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Thoeni, Andrew Thomas. “Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation.” 2014. Web. 19 Mar 2019.

Vancouver:

Thoeni AT. Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation. [Internet] [Thesis]. Kennesaw State University; 2014. [cited 2019 Mar 19]. Available from: https://digitalcommons.kennesaw.edu/etd/623.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Thoeni AT. Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation. [Thesis]. Kennesaw State University; 2014. Available from: https://digitalcommons.kennesaw.edu/etd/623

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kennesaw State University

2. Billups, Judi. REDEFINING THE SALES CALL.

Degree: Marketing, Business Administration, 2017, Kennesaw State University

  The sales process is undergoing a revolution as a result of social media and related technological advancements. Although each step of the sales process… (more)

Subjects/Keywords: Sales Calls; Buyers; Sellers; Sales Call Success or Failure; Technology; Social Media; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Billups, J. (2017). REDEFINING THE SALES CALL. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/dba_etd/33

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Billups, Judi. “REDEFINING THE SALES CALL.” 2017. Thesis, Kennesaw State University. Accessed March 19, 2019. https://digitalcommons.kennesaw.edu/dba_etd/33.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Billups, Judi. “REDEFINING THE SALES CALL.” 2017. Web. 19 Mar 2019.

Vancouver:

Billups J. REDEFINING THE SALES CALL. [Internet] [Thesis]. Kennesaw State University; 2017. [cited 2019 Mar 19]. Available from: https://digitalcommons.kennesaw.edu/dba_etd/33.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Billups J. REDEFINING THE SALES CALL. [Thesis]. Kennesaw State University; 2017. Available from: https://digitalcommons.kennesaw.edu/dba_etd/33

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Rickard, Mary Kay. The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support.

Degree: DBA, Marketing, 2014, Kennesaw State University

  Franchising is an organizational system that provides the franchisor with needed capital for expansion and the franchisee with expertise and knowledge to operate a… (more)

Subjects/Keywords: franchisor; franchisee; relationship; coercive and non-coercive power; theory of perceived organizational support; perceived franchise support; conflict; brand value/recognition; advertising; organizational climate; Business; Marketing; Operations and Supply Chain Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rickard, M. K. (2014). The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/etd/659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rickard, Mary Kay. “The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support.” 2014. Thesis, Kennesaw State University. Accessed March 19, 2019. https://digitalcommons.kennesaw.edu/etd/659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rickard, Mary Kay. “The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support.” 2014. Web. 19 Mar 2019.

Vancouver:

Rickard MK. The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support. [Internet] [Thesis]. Kennesaw State University; 2014. [cited 2019 Mar 19]. Available from: https://digitalcommons.kennesaw.edu/etd/659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rickard MK. The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support. [Thesis]. Kennesaw State University; 2014. Available from: https://digitalcommons.kennesaw.edu/etd/659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Hain, Linda Joie. Financial Services: A Taxonomy of Consumer-focused Selling Activities and Sales Positions.

Degree: Marketing, 2015, Kennesaw State University

  The financial services industry has come under close scrutiny in the past several years resulting in a much different and more highly regulated environment.… (more)

Subjects/Keywords: financial services industry; regulations; sales taxonomy; sales industry; Business; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hain, L. J. (2015). Financial Services: A Taxonomy of Consumer-focused Selling Activities and Sales Positions. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/dba_etd/7

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hain, Linda Joie. “Financial Services: A Taxonomy of Consumer-focused Selling Activities and Sales Positions.” 2015. Thesis, Kennesaw State University. Accessed March 19, 2019. https://digitalcommons.kennesaw.edu/dba_etd/7.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hain, Linda Joie. “Financial Services: A Taxonomy of Consumer-focused Selling Activities and Sales Positions.” 2015. Web. 19 Mar 2019.

Vancouver:

Hain LJ. Financial Services: A Taxonomy of Consumer-focused Selling Activities and Sales Positions. [Internet] [Thesis]. Kennesaw State University; 2015. [cited 2019 Mar 19]. Available from: https://digitalcommons.kennesaw.edu/dba_etd/7.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hain LJ. Financial Services: A Taxonomy of Consumer-focused Selling Activities and Sales Positions. [Thesis]. Kennesaw State University; 2015. Available from: https://digitalcommons.kennesaw.edu/dba_etd/7

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.