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Delft University of Technology
1.
Ahmed, S.D.A.
Creating the drive: A new concept solution for commuters:.
Degree: 2011, Delft University of Technology
URL: http://resolver.tudelft.nl/uuid:46ae6df0-7ccb-476a-a7d9-c757092e76e2
► As a master student of Strategic Product Design, the project has been executed at the Product Marketing division within the Consumer business unit of TomTom…
(more)
▼ As a master student of Strategic Product Design, the project has been executed at the Product Marketing division within the Consumer business unit of TomTom International BV in Amsterdam, the Netherlands.
The project aimed at commuters; a group of frequent drivers, who did not feel appealed by current navigation solutions TomTom offers. Commuters, who are familiar route drivers, showed no need for turn-by-turn instructions. Current TomTom personal navigation devices were assumed to be too directive and not tailored to the commuters’ needs. TomTom recognized this challenge. The objective of this project was to find out the latent needs of the commuter and to design an appealing user driven concept solution.
A user research was performed utilizing the method of contextmapping to capture the latent needs of this target group. The final outcome of this user research contained five key latent needs:
The need for relevant information, for timely information, to keep on moving, for mutual trust and for a streamlined day.
These latent needs represented the wishful situation for commuters. To be able to design a concept driven by these wishes, a design vision was formed:
‘My design will transform a challenging commute into a desired ritual.’
This vision served as a translation of the user needs into design and as driver for idea generation. From a variety of user driven ideas, three were selected based on relevancy to the user and company.
The concept that was developed by merging the strengths of the ideas was ‘TomTom Impulse’. TomTom Impulse is a unique prior to travel service, that offers automated notifications and expectations about the commuters daily route on smartphone and connected TV.
TomTom Impulse represents an innovative and informative concept, aiming to delivering relevant information, on a personal and timely base.
Commuters benefit from this solution in the way that the information is provided before departure, rather than during travel. The user’s ability to anticipate is maximized by relevant and predictive information from TomTom.
Combining the external information with own knowledge, commuters can choose to adapt their journey according to the information and ultimately increase control over the journey.
This project covers the front end of the product development process. The conclusion of this report consists of several recommendations for further development. Keynote here is the recommendation to validate the findings and test the concept on a larger scale, before making further steps in the development process.
The contribution to TomTom with this study is realized on various levels. With this research, it has been proved that a substantial opportunity exists for new solutions in the prior to travel phase. It is a yet unsaturated and non-competitive environment, that shows a perfect opportunity for establishing the TomTom brand in this uncharted ground.
Advisors/Committee Members: M.%22%29&pagesize-30">Cardoso, C.
M.,
J.%22%29&pagesize-30">Manschot, M.A.J..
Subjects/Keywords: Concept; Front End; Latent Needs; Commuters; App
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APA (6th Edition):
Ahmed, S. D. A. (2011). Creating the drive: A new concept solution for commuters:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:46ae6df0-7ccb-476a-a7d9-c757092e76e2
Chicago Manual of Style (16th Edition):
Ahmed, S D A. “Creating the drive: A new concept solution for commuters:.” 2011. Masters Thesis, Delft University of Technology. Accessed December 11, 2019.
http://resolver.tudelft.nl/uuid:46ae6df0-7ccb-476a-a7d9-c757092e76e2.
MLA Handbook (7th Edition):
Ahmed, S D A. “Creating the drive: A new concept solution for commuters:.” 2011. Web. 11 Dec 2019.
Vancouver:
Ahmed SDA. Creating the drive: A new concept solution for commuters:. [Internet] [Masters thesis]. Delft University of Technology; 2011. [cited 2019 Dec 11].
Available from: http://resolver.tudelft.nl/uuid:46ae6df0-7ccb-476a-a7d9-c757092e76e2.
Council of Science Editors:
Ahmed SDA. Creating the drive: A new concept solution for commuters:. [Masters Thesis]. Delft University of Technology; 2011. Available from: http://resolver.tudelft.nl/uuid:46ae6df0-7ccb-476a-a7d9-c757092e76e2

Delft University of Technology
2.
Schrakamp, N.J.
Service proposal for the future experience of driving:.
Degree: 2013, Delft University of Technology
URL: http://resolver.tudelft.nl/uuid:1ca64f05-1f0b-4fd2-b437-2677ef38b9db
► This thesis is the result of the challenging assignment: “design a product service system which creates value for the user in the future context of…
(more)
▼ This thesis is the result of the challenging assignment: “design a product service system which creates value for the user in the future context of automated driving”. The goal was to find out from the user perspective what would create value for them in 2020. The Service Innovation Team (SIT), part of the Research group of Volkswagen AG, initiated this assignment as a part of the research program “automated driving”.
Advisors/Committee Members: J.%22%29&pagesize-30">
Manschot,
M.A.
J.,
J.H.G.%22%29&pagesize-30">Heur, R.J.H.G..
Subjects/Keywords: automated driving; experience design; service design
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Schrakamp, N. J. (2013). Service proposal for the future experience of driving:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:1ca64f05-1f0b-4fd2-b437-2677ef38b9db
Chicago Manual of Style (16th Edition):
Schrakamp, N J. “Service proposal for the future experience of driving:.” 2013. Masters Thesis, Delft University of Technology. Accessed December 11, 2019.
http://resolver.tudelft.nl/uuid:1ca64f05-1f0b-4fd2-b437-2677ef38b9db.
MLA Handbook (7th Edition):
Schrakamp, N J. “Service proposal for the future experience of driving:.” 2013. Web. 11 Dec 2019.
Vancouver:
Schrakamp NJ. Service proposal for the future experience of driving:. [Internet] [Masters thesis]. Delft University of Technology; 2013. [cited 2019 Dec 11].
Available from: http://resolver.tudelft.nl/uuid:1ca64f05-1f0b-4fd2-b437-2677ef38b9db.
Council of Science Editors:
Schrakamp NJ. Service proposal for the future experience of driving:. [Masters Thesis]. Delft University of Technology; 2013. Available from: http://resolver.tudelft.nl/uuid:1ca64f05-1f0b-4fd2-b437-2677ef38b9db

Delft University of Technology
3.
Uitendaal, T.J.
De straattaxidienst gereframed: De ontwikkeling van een ‘product-service system’ voor Taxicentrale Amsterdam:.
Degree: 2012, Delft University of Technology
URL: http://resolver.tudelft.nl/uuid:0c8dd0c8-3274-4e12-93d1-1661998f5cc0
► In de Amsterdamse straattaxi-industrie zijn vandaag de dag nog steeds verschillende problemen voor vooral de taxigebruiker te observeren: geweigerde korte ritjes, te hoge prijzen, ongehoord…
(more)
▼ In de Amsterdamse straattaxi-industrie zijn vandaag de dag nog steeds verschillende problemen voor vooral de taxigebruiker te observeren: geweigerde korte ritjes, te hoge prijzen, ongehoord gedrag van chauffeurs. De dieperliggende oorzaken als informatieasymmetrie en marktmacht zorgen er uiteindelijk voor dat de consumenten de taxi negeren en zij deze uiteindelijk alleen gebruiken als zij niet anders kunnen.
In opdracht van Taxicentrale Amsterdam (TCA) is er in dit afstudeerproject gezocht naar een tastbaar ‘product service system’, dat beter aansluit bij de belangen van voornamelijk de consument en de taxichauffeurs in het Amsterdam van 2016. Om deze opdracht te vervullen, werd tijdens dit project de ‘Vision in Design (ViP)’-ontwerpbenadering van Hekkert en Van Dijk (2011) geadopteerd.
Door een coherentie te creëren in meer dan honderd geïdentificeerde factoren, verzameld vanuit verschillende perspectieven en bronnen in een combinatie van desk- en veldonderzoek, is er uiteindelijk inzicht verworven in de context van het domein straattaxivervoer in Amsterdam in 2016. In deze context zijn er drie sturende krachten opmerkelijk, die elkaar onderling beïnvloeden.
Allereerst zien we een markt die volledig bevrijd en gefragmenteerd is. De consument voelt zich uniek, verwacht ook zo behandeld te worden en zal hierdoor ook meer initiatief tonen. Om deze reden trachten bedrijven en individuen elkaar beter te leren kennen. Niet langer kan de industrie voort op de ‘one size, fits all’ aanpak. Binnen deze markt zijn er twee type consumenten te herkennen: enerzijds de ‘prosument’, die online, kritisch en zelfverzekerd is en niet te teveel zal betalen; anderzijds de ‘passument’ die een veel passievere houding inneemt, zich dus niet breed oriënteert en zich vooral laat leiden door adviezen uit zijn netwerk.
Ten tweede is er een structuur in de taxi-industrie te herkennen die karakteristiek is voor Amsterdam in 2016. Deze structuur, gedreven door een bepaalde wijze verbondenheid, heeft de vorm van een netwerk. Een netwerk waarin vanzelfsprekend een wisselwerking is; een wisselwerking waarbij men waarde geeft en neemt. Deze waarde kan genomen worden met collectieve en individuele doelen, maar bovenal is het een krachtige basis om waarde te creëren. Deze waarde kan geleverd worden vanuit het volume of vanuit de individuele kwaliteit. De cohesie tussen alle individuele chauffeurs in dit netwerk, vormt uiteindelijk het volumineuze netwerk. Een analogie die deze wisselwerking goed illustreert, is het motto van de Drie Musketiers: ‘Één (geven vanuit de individuele kwaliteit) voor alle (verkrijgen voor het collectieve doel)’ en ‘Alle (geven vanuit het volume) voor één (verkrijgen voor het individuele doel)’. Aangevuld met ‘alle voor alle’ en ‘één voor één’ zijn alle mogelijke relaties gerepresenteerd.
Als derde worden beide voorgaande sturende krachten in de context onder druk gezet door het momentele karakter van deze context. De straattaxi-industrie presteert in momenten: klanten worden eenmalig, voor een paar minuten ontmoet en de…
Advisors/Committee Members: Gemser, G., J.%22%29&pagesize-30">
Manschot,
M.A.
J..
Subjects/Keywords: Taxi; Service design; ViP
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Uitendaal, T. J. (2012). De straattaxidienst gereframed: De ontwikkeling van een ‘product-service system’ voor Taxicentrale Amsterdam:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:0c8dd0c8-3274-4e12-93d1-1661998f5cc0
Chicago Manual of Style (16th Edition):
Uitendaal, T J. “De straattaxidienst gereframed: De ontwikkeling van een ‘product-service system’ voor Taxicentrale Amsterdam:.” 2012. Masters Thesis, Delft University of Technology. Accessed December 11, 2019.
http://resolver.tudelft.nl/uuid:0c8dd0c8-3274-4e12-93d1-1661998f5cc0.
MLA Handbook (7th Edition):
Uitendaal, T J. “De straattaxidienst gereframed: De ontwikkeling van een ‘product-service system’ voor Taxicentrale Amsterdam:.” 2012. Web. 11 Dec 2019.
Vancouver:
Uitendaal TJ. De straattaxidienst gereframed: De ontwikkeling van een ‘product-service system’ voor Taxicentrale Amsterdam:. [Internet] [Masters thesis]. Delft University of Technology; 2012. [cited 2019 Dec 11].
Available from: http://resolver.tudelft.nl/uuid:0c8dd0c8-3274-4e12-93d1-1661998f5cc0.
Council of Science Editors:
Uitendaal TJ. De straattaxidienst gereframed: De ontwikkeling van een ‘product-service system’ voor Taxicentrale Amsterdam:. [Masters Thesis]. Delft University of Technology; 2012. Available from: http://resolver.tudelft.nl/uuid:0c8dd0c8-3274-4e12-93d1-1661998f5cc0

Delft University of Technology
4.
Brinkman, C.
Improving the hospitality of the UMC Utrecht:.
Degree: 2012, Delft University of Technology
URL: http://resolver.tudelft.nl/uuid:b1ea04ec-f3f6-4ccc-8fe2-81858b1af7de
► The aim of this graduation project is to improve the hospitality of the University Medical Centre of Utrecht (UMCU) by developing a product/service system that…
(more)
▼ The aim of this graduation project is to improve the hospitality of the
University Medical Centre of Utrecht (UMCU) by developing a product/service system that supports the patient in their personal needs within the entrance area of the hospital.
The patient and their experiences are central in this project. The patients’ experience is shaped by the complete perception of the hospital visit. Therefor research is done on the entire hospital visit to discover the latent needs and wishes.
By means of a thorough analysis and hands on research, contextmapping combined with physiological measurements, a better understanding of the UMCU’s patient is generated.
By researching the complete experience of the patient, insights are developed on the different phases of a hospital journey. These insights show that the most interesting phases for the UMCU to focus on are the phases of preparation, reception and waiting.
A better understanding of the UMCU patient population is realized by means of patient segmentation and results from the research. These insights are represented by four personas.
A third result is surfacing the latent needs the patients have during a hospital visit. These needs are: having a sense of control over the process, a feeling of certainty by a predictable structure and being engaged in a personal way.
The essence of this graduation project is showing the UMCU how they can improve their services based on the needs and wishes of the patient. The three insights mentioned above form building blocks in doing so. To be able to implement these insights guidelines are developed. These guidelines give direction to the embodiment of the patients’ needs.
The embodiment of this product/service system can be done in a variety of ways. This is shown by the development of a solution space. To show how the development of the solutions can be implemented, in a gradual manner, an example case is given. The starting point of the project is to develop a solution for the entrance area. Therefor a roadmap for the design solutions is developed for the reception phase in specific.
Advisors/Committee Members: J.%22%29&pagesize-30">Stappers, P.
J.,
J.%22%29&pagesize-30">Manschot, M.A.J.,
Jonkman, P..
Subjects/Keywords: hospitality; service design; hospital; user centered; personas; contextmappen; patient journey
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Brinkman, C. (2012). Improving the hospitality of the UMC Utrecht:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:b1ea04ec-f3f6-4ccc-8fe2-81858b1af7de
Chicago Manual of Style (16th Edition):
Brinkman, C. “Improving the hospitality of the UMC Utrecht:.” 2012. Masters Thesis, Delft University of Technology. Accessed December 11, 2019.
http://resolver.tudelft.nl/uuid:b1ea04ec-f3f6-4ccc-8fe2-81858b1af7de.
MLA Handbook (7th Edition):
Brinkman, C. “Improving the hospitality of the UMC Utrecht:.” 2012. Web. 11 Dec 2019.
Vancouver:
Brinkman C. Improving the hospitality of the UMC Utrecht:. [Internet] [Masters thesis]. Delft University of Technology; 2012. [cited 2019 Dec 11].
Available from: http://resolver.tudelft.nl/uuid:b1ea04ec-f3f6-4ccc-8fe2-81858b1af7de.
Council of Science Editors:
Brinkman C. Improving the hospitality of the UMC Utrecht:. [Masters Thesis]. Delft University of Technology; 2012. Available from: http://resolver.tudelft.nl/uuid:b1ea04ec-f3f6-4ccc-8fe2-81858b1af7de
.