+publisher:"Colorado State University" +contributor:("Hallahan, Kirk")

Colorado State University

1. Lattimore, George Walker. Story behind the decision : the influence of narrative in gatekeeping by trade media editors, The.

Degree: MS(M.S.), Journalism and Media Communication, 2019, Colorado State University

URL: http://hdl.handle.net/10217/193201

► This study conducted in-depth interviews to understand how 10 trade media editors in the renewable energy industry select articles for publication, how they conceptualize and… (more)

▼ This study conducted in-depth interviews to understand how 10 trade media editors in the renewable energy industry select articles for publication, how they conceptualize and use narrative as an article form, and the extent to which their conception of narrative affects their decision-making. Four research questions were explored as the focus of the investigation. While narrative was an important component of trade media offerings, editors did not conceptualize narratives in detail, and the role of narrative varied by publication. Subjective perception, or an editor's gut feeling, was stated as the predominant method for selection among articles and topics; however, participants said their subjective perception was informed by market research and ideas of how the audience will react. Furthermore, the gatekeeping decisions made in the selection and the development stages of the article generation process were highly influenced by the sources of input and mediums of output. Therefore, the gatekeeping decision-making process was described as nonlinear; and a model is presented that reflects the process' complexity. Most of the editors viewed narrative as being a longer article than other article forms, and therefore, the use of narrative was deemed more appropriate for articles in print where the reader could expect a longer form, such as case studies, company profiles, new market features, and new application or innovation features. The majority of participants expressed narrative was more valuable than other forms, but not necessarily more engaging, due to diverse readership and reader preferences. Value was attributed to narrative as a form for being more rare than other article types, building reader loyalty, providing variety of article types for the reader to choose between, and ensuring exclusivity of the story from being recreated by other publications. Narrative was not necessarily preferred over article forms, such as summary news reports, for publication, because they may require more work without the guarantee of higher reader interaction or engagement. Findings from these interviews were used to suggest five best practices for publishing narratives in trade media: 1. Establish standards for using narrative by medium and be consistent 2. Incentivize content providers to be aware of the publication's audience and to pitch articles using story types. 3. Encourage readers to share their own narratives to increase engagement and generate exclusive, community-driven content. 4. Look for writers who can balance style and structure with industry information. 5. Use multiple mediums (print and web) to generate complimentary forms of content around a particular theme. Advisors/Committee Members: Hallahan, Kirk (advisor), Long, Marilee (committee member), Amidon, Timothy (committee member).

Subjects/Keywords: magazine; renewable; trade; narrative; gatekeeping; storytelling

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APA (6^th Edition):

Lattimore, G. W. (2019). Story behind the decision : the influence of narrative in gatekeeping by trade media editors, The. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/193201

Chicago Manual of Style (16^th Edition):

Lattimore, George Walker. “Story behind the decision : the influence of narrative in gatekeeping by trade media editors, The.” 2019. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/193201.

MLA Handbook (7^th Edition):

Lattimore, George Walker. “Story behind the decision : the influence of narrative in gatekeeping by trade media editors, The.” 2019. Web. 21 Feb 2019.

Vancouver:

Lattimore GW. Story behind the decision : the influence of narrative in gatekeeping by trade media editors, The. [Internet] [Masters thesis]. Colorado State University; 2019. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/193201.

Council of Science Editors:

Lattimore GW. Story behind the decision : the influence of narrative in gatekeeping by trade media editors, The. [Masters Thesis]. Colorado State University; 2019. Available from: http://hdl.handle.net/10217/193201

Colorado State University

2. Valoris, Michelle. Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A.

Degree: MS(M.S.), Journalism and Media Communication, 2015, Colorado State University

URL: http://hdl.handle.net/10217/167071

► A content analysis of 30 mobile applications for the largest land-grant universities in the United States was conducted to examine the use of recognized best… (more)

Subjects/Keywords: Content Analysis; Mobile Applications; User Experience; Design; Best Practices; Universities

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APA (6^th Edition):

Valoris, M. (2015). Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/167071

Chicago Manual of Style (16^th Edition):

Valoris, Michelle. “Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A.” 2015. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/167071.

MLA Handbook (7^th Edition):

Valoris, Michelle. “Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A.” 2015. Web. 21 Feb 2019.

Vancouver:

Valoris M. Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A. [Internet] [Masters thesis]. Colorado State University; 2015. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/167071.

Council of Science Editors:

Valoris M. Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A. [Masters Thesis]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/167071

Colorado State University

3. Timmons, Rachel. Use of paratextual devices in broadcast promotion : a content analysis of season three of Glee on Facebook, The.

Degree: MS(M.S.), Journalism and Technical Communication, 2015, Colorado State University

URL: http://hdl.handle.net/10217/167216

► This study analyzed all Facebook posts during the third season of the Fox Broadcast Network television show Glee (n=763), from August 2011 to May 2012.… (more)

▼ This study analyzed all Facebook posts during the third season of the Fox Broadcast Network television show Glee (n=763), from August 2011 to May 2012. The study illustrated that Facebook posts can be considered valuable paratextual devices (Gray, 2010b) that can be used in the promotion of a television program. The program’s promoters, who served as Facebook Page administrators, used Facebook for three purposes: build viewership, enhance the live-viewing experience, and build brand awareness and engagement. Visual paratexts, such as images and videos, were used more widely than text-based paratexts. Some of the most frequently employed paratexts included previews/sneak peeks/promos, cast-member specific posts, spoilers or teasers, and music video clips. Posts were about equally split in terms of being related to specific episodes versus the show in general. Almost half of the overall posts displayed high interactivity, which prompted the users to leave the Facebook platform. These posts can be valuable if the show is interested in building brand awareness and enhancing the viewing experience, not just increasing post and Page likes. Surprisingly, posts contained about an equal number of explicit and implicit calls-to-action. Explicitness did not vary based upon the interactivity level, except for low-interactive posts, which had more implicit commands. The average number of Facebook “likes” for a post was roughly 10 times the number of “comments” or “shares,” a finding that was not surprising, because “liking” a post is intrinsically simpler than commenting or sharing. Posts that were episode-specific tended to have more likes, comments, and shares overall. Of those posts that were episode-specific, posts published before and after an episode received more feedback than posts published during an episode. The study also found that longer text could discourage feedback, as posts with longer word counts received fewer likes and comments. In today’s digital world, it is easy for users to access, replicate, and share content. Thus, paratexts become the promotional currency used by promoters and the audiences they enlist to help promote a text. It’s a trend that society can expect to be continued in the context of entertainment television as well as in other cultural and artistic art forms. The research suggests that additional exploration is needed to analyze the role of Facebook (and other social media) in television viewership and engagement. As the television landscape shifts more to the online and mobile realms, advertisers and broadcasters need to understand the effect that social platforms can have on the understanding of the text. Advisors/Committee Members: Hallahan, Kirk (advisor), Diffrient, Scott (committee member), Martey, Rosa (committee member).

Subjects/Keywords: Facebook; Interactivity; Social Media; Glee; Broadcast Promotion; Paratexts

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APA (6^th Edition):

Timmons, R. (2015). Use of paratextual devices in broadcast promotion : a content analysis of season three of Glee on Facebook, The. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/167216

Chicago Manual of Style (16^th Edition):

Timmons, Rachel. “Use of paratextual devices in broadcast promotion : a content analysis of season three of Glee on Facebook, The.” 2015. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/167216.

MLA Handbook (7^th Edition):

Timmons, Rachel. “Use of paratextual devices in broadcast promotion : a content analysis of season three of Glee on Facebook, The.” 2015. Web. 21 Feb 2019.

Vancouver:

Timmons R. Use of paratextual devices in broadcast promotion : a content analysis of season three of Glee on Facebook, The. [Internet] [Masters thesis]. Colorado State University; 2015. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/167216.

Council of Science Editors:

Timmons R. Use of paratextual devices in broadcast promotion : a content analysis of season three of Glee on Facebook, The. [Masters Thesis]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/167216

Colorado State University

4. Doggett, Katherine. Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act.

Degree: MA, Communication Studies, 2015, Colorado State University

URL: http://hdl.handle.net/10217/167195

► In 1978, the United States government developed the Foreign Intelligence Surveillance Act (FISA) to guide how the U.S. government conducts intelligence-gathering operations on individuals located… (more)

Subjects/Keywords: FISA; personhood; surveillance; foreign; citizenship; power/knowledge

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APA (6^th Edition):

Doggett, K. (2015). Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/167195

Chicago Manual of Style (16^th Edition):

Doggett, Katherine. “Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act.” 2015. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/167195.

MLA Handbook (7^th Edition):

Doggett, Katherine. “Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act.” 2015. Web. 21 Feb 2019.

Vancouver:

Doggett K. Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act. [Internet] [Masters thesis]. Colorado State University; 2015. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/167195.

Council of Science Editors:

Doggett K. Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act. [Masters Thesis]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/167195

Colorado State University

5. Jarvis, Caitlyn. "The season from hell" : the genre of corporate sports apologia.

Degree: MA, Communication Studies, 2016, Colorado State University

URL: http://hdl.handle.net/10217/176605

► In the fall of 2014 the National Football League (NFL) experienced a drastic rise in the publicity of player arrests for domestic violence. Not only… (more)

Subjects/Keywords: Corporate; National Football League; Sports; Identification; Apologia; Rhetoric

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APA (6^th Edition):

Jarvis, C. (2016). "The season from hell" : the genre of corporate sports apologia. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/176605

Chicago Manual of Style (16^th Edition):

Jarvis, Caitlyn. “"The season from hell" : the genre of corporate sports apologia.” 2016. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/176605.

MLA Handbook (7^th Edition):

Jarvis, Caitlyn. “"The season from hell" : the genre of corporate sports apologia.” 2016. Web. 21 Feb 2019.

Vancouver:

Jarvis C. "The season from hell" : the genre of corporate sports apologia. [Internet] [Masters thesis]. Colorado State University; 2016. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/176605.

Council of Science Editors:

Jarvis C. "The season from hell" : the genre of corporate sports apologia. [Masters Thesis]. Colorado State University; 2016. Available from: http://hdl.handle.net/10217/176605

Colorado State University

6. Kim, Sejin. Predictors of behavioral intention to purchase risky consumer products.

Degree: PhD, Journalism and Media Communication, 2018, Colorado State University

URL: http://hdl.handle.net/10217/191475

► Two online surveys dealing with the purchase of potentially risky consumer products, sunscreen containing nanoparticles (n=373) and genetically modified foods (n=379), examined behavioral intention within… (more)

▼ Two online surveys dealing with the purchase of potentially risky consumer products, sunscreen containing nanoparticles (n=373) and genetically modified foods (n=379), examined behavioral intention within the framework of the theory of reasoned action (Fishbein & Ajzen, 2010). In addition to attitude and social norms, which are subsumed under the theory, predictors examined included cognitive and affective risk perceptions, systematic versus heuristic processing, and two personality traits: need for cognition and need for affect (specifically, the avoidance and approach sub-dimensions identified by Maio & Esses, 2001). Four hypotheses were tested and supported. High cognitive and affective risk perceptions were negatively related to attitude, adherence to social norms and purchase intent. High need for cognition was positively related to systematic processing, while negatively related to heuristic processing. High need for affect avoidance was positively related to heuristic processing, while high need for affect approach was positively related to systematic processing. Finally, higher systematic processing was positively related to both cognitive risk perception and affective risk perception, while higher heuristic processing was not. Sex, awareness, and product use were included as explanatory variables that helped explain purchase intent. Females were more likely to purchase and more aware of both products. Level of prior product perceived knowledge (measured for GM foods only) was not significantly related to purchase intent. However, its higher level was correlated to systematic processing, while its lower level was associated with heuristic processing. Separate hierarchical regressions examined the combined effects of the focal and explanatory variables on purchase intent. The final regression model in the sunscreen study explained 39.0% of the variance and suggested purchase intent was related to sex (being female), low product awareness, low cognitive risk perception, and positive attitude and conformity to social norms. The final regression model in the GM foods study, which explained 29.2% of the variance, suggested that purchase intention was best explained by the need for affect avoidance, low affective risk perceptions, positive attitude, and conformity to social norms. This study proposed a framework in which personality traits based on psychological needs (need for cognition and need for affect) led to different styles of processing. Then, two forms of risk perception (cognitive and affective) together were shown to influence purchase intention of common technologically enhanced consumer goods. The study underscored the importance of looking into both affective and cognitive risk perceptions examining purchase intention for risky products. This study also illustrated the potential practical importance of the two sub-dimensions of need for affect identified in the literature, suggesting that each can possibly influence the processing of persuasive messages and risk perceptions and ultimately consumer… Advisors/Committee Members: Hallahan, Kirk (advisor), Betsill, Michele (committee member), Long, Marilee (committee member), Rouner, Donna (committee member), Vaske, Jerry (committee member).

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APA (6^th Edition):

Kim, S. (2018). Predictors of behavioral intention to purchase risky consumer products. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/191475

Chicago Manual of Style (16^th Edition):

Kim, Sejin. “Predictors of behavioral intention to purchase risky consumer products.” 2018. Doctoral Dissertation, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/191475.

MLA Handbook (7^th Edition):

Kim, Sejin. “Predictors of behavioral intention to purchase risky consumer products.” 2018. Web. 21 Feb 2019.

Vancouver:

Kim S. Predictors of behavioral intention to purchase risky consumer products. [Internet] [Doctoral dissertation]. Colorado State University; 2018. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/191475.

Council of Science Editors:

Kim S. Predictors of behavioral intention to purchase risky consumer products. [Doctoral Dissertation]. Colorado State University; 2018. Available from: http://hdl.handle.net/10217/191475

Colorado State University

7. Fisher, Eva E. Am I ugly or do I have BDD? : personal disclosure and social support on a body dysmorphic disorder online forum.

Degree: PhD, Journalism and Media Communication, 2016, Colorado State University

URL: http://hdl.handle.net/10217/176770

► The current study used an emergent research design that employed qualitative content analysis to understand how individuals with body dysmorphic disorder (BDD) communicate with their… (more)

▼ The current study used an emergent research design that employed qualitative content analysis to understand how individuals with body dysmorphic disorder (BDD) communicate with their peers in an online support forum (psychforum.com/body-dysmorphic-disorder). The purpose was to explore (a) the communication activities on the forum, (b) the personal experiences with BDD disclosed by participants, (c) the categories of social support sought and shared, and (d) the social support provided and roles performed by the most frequent posters to the forum. The data sample consisted of 911 messages posted by 225 participants during 2012. The primary communication activities on the forum were asking about other members’ personal experiences and seeking support, disclosing personal experiences and providing support, engaging in conversations, and storytelling. Personal disclosures included appearance concerns (feeling ugly, depressed, guilty, ashamed, angry, and suicidal), compulsive behaviors (plastic surgery, mirror/photograph checking, and social comparison), the impact on one’s personal life, and recovery from BDD (treatment, diagnosis, coping, and overcoming symptoms). Social support sought and shared included informational, emotional, and social network support. Informational support topics included diagnosis, treatment, overcoming symptoms, and recovery. Emotional support took the form of empathy, caring/concern, gratitude, encouragement, sympathy, compliments, and validation. Social network support reinforced that people who understand the disorder were present on the forum and could provide companionship. Although not common, unsupportive comments (disagreement, disapproval, criticism/sarcasm, and flaming) were also present. The five most frequent posters were emergent leaders whose supportive roles supplemented those of the two forum moderators. The most frequent poster was a male who played a lead role in providing informational and social network support, along with four frequent female posters whose primary contribution was providing emotional support. The five emergent leaders and moderators also performed functional roles, including greeter, advocate, arbiter, mediator/harmonizer, corroborator/validator, information/opinion giver, evaluator/critic, and encourager/cheerleader, that were critical to the successful functioning of the forum. The study discusses five key conclusions (themes) that offer valuable insight into how members communicated on the forum: (a) personal disclosure facilitated social support in initial posts and responses, (b) group members served primarily as support providers or support seekers whose behaviors were complementary and essential to the successful functioning of the forum, (c) contributions to the forum varied by gender with females providing more personal disclosure and social support than males, (d) the forum served as a coping mechanism where members shared coping strategies and coping assistance, and (e) the forum offered members peer support within an online community… Advisors/Committee Members: Hallahan, Kirk (advisor), Rouner, Donna (committee member), Long, Marilee (committee member), Ogle, Jennifer (committee member), Williams, Elizabeth (committee member).

Subjects/Keywords: content analysis; online forum; social support; mental health; body dysmorphic disorder; personal disclosure

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APA (6^th Edition):

Fisher, E. E. (2016). Am I ugly or do I have BDD? : personal disclosure and social support on a body dysmorphic disorder online forum. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/176770

Chicago Manual of Style (16^th Edition):

Fisher, Eva E. “Am I ugly or do I have BDD? : personal disclosure and social support on a body dysmorphic disorder online forum.” 2016. Doctoral Dissertation, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/176770.

MLA Handbook (7^th Edition):

Fisher, Eva E. “Am I ugly or do I have BDD? : personal disclosure and social support on a body dysmorphic disorder online forum.” 2016. Web. 21 Feb 2019.

Vancouver:

Fisher EE. Am I ugly or do I have BDD? : personal disclosure and social support on a body dysmorphic disorder online forum. [Internet] [Doctoral dissertation]. Colorado State University; 2016. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/176770.

Council of Science Editors:

Fisher EE. Am I ugly or do I have BDD? : personal disclosure and social support on a body dysmorphic disorder online forum. [Doctoral Dissertation]. Colorado State University; 2016. Available from: http://hdl.handle.net/10217/176770

8. Song, Xu. E-service communications between organizations and customers : an analysis of the Schema Resonance Model.

Degree: PhD, Journalism and Media Communication, 2016, Colorado State University

URL: http://hdl.handle.net/10217/170283

► To better understand how the one-to-one online communication between an organization representative and an individual customer is conducted and to improve the organization's e-service for… (more)

▼ To better understand how the one-to-one online communication between an organization representative and an individual customer is conducted and to improve the organization's e-service for customer's information inquiries, this dissertation research proposed a new organization-customer communication model—the Schema Resonance Model. Schema resonance is defined as the resonance between the schemas used by the customer in the sense-making process and the schemas used by the organization representative in the sense-producing process. Hypotheses and research questions were proposed to test whether schema resonance could benefit the organization-customer e-service and to examine whether there were differences based on gender or instant messaging experience when schema resonance took place. A post-test only 3 x 2 x 2 factorial between-subjects experimental/quasi-experimental design was used to test the proposed hypotheses and research questions. The three independent variables examined in the experiment were e-service condition (schema resonance, non-schema resonance, and failed schema resonance), gender (male and female), and instant messaging experience (low and high). A convenience sample of 423 college students participated in the experiment. Participants were randomly assigned to one of the three e-service conditions. A total of 409 participants completed the experimental session and took an online survey. A total of 389 survey entries were usable. Individuals in the schema-resonance e-service condition gained a similar amount of knowledge about the information provided in the communication and showed a similar intent to continue using the e-service as those in the non-schema-resonance e-service condition. Female participants in the schema-resonance e-service condition were more satisfied with the overall e-service, the communication approach used in the e-service, and the information provided in the e-service than were females in the non-schema-resonance e-service condition. Males in the schema-resonance and non-schema-resonance e-service conditions had similar levels of satisfaction with the overall e-service, communication approach, and information. In the schema-resonance e-service condition, compared to males, females were more satisfied with the overall e-service, communication approach, and information; and had greater intent to continue using the e-service. In the schema-resonance e-service condition, individuals who had high instant messaging experience showed more intent to continue using the e-service than individuals who had low instant messaging experience. For individuals who had low instant messaging experience, those in the schema-resonance e-service condition showed more satisfaction with the communication approach and more satisfaction with the information than those in non-schema-resonance e-service condition. Compared to individuals in the failed-schema-resonance e-service condition, individuals in the schema-resonance e-service condition showed more knowledge gain; were more satisfied with… Advisors/Committee Members: Christen, Cindy (advisor), Diffrient, Scott (committee member), Gloeckner, Gene (committee member), Hallahan, Kirk (committee member), Long, Marilee (committee member).

5 more images…

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APA (6^th Edition):

Song, X. (2016). E-service communications between organizations and customers : an analysis of the Schema Resonance Model. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/170283

Chicago Manual of Style (16^th Edition):

Song, Xu. “E-service communications between organizations and customers : an analysis of the Schema Resonance Model.” 2016. Doctoral Dissertation, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/170283.

MLA Handbook (7^th Edition):

Song, Xu. “E-service communications between organizations and customers : an analysis of the Schema Resonance Model.” 2016. Web. 21 Feb 2019.

Vancouver:

Song X. E-service communications between organizations and customers : an analysis of the Schema Resonance Model. [Internet] [Doctoral dissertation]. Colorado State University; 2016. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/170283.

Council of Science Editors:

Song X. E-service communications between organizations and customers : an analysis of the Schema Resonance Model. [Doctoral Dissertation]. Colorado State University; 2016. Available from: http://hdl.handle.net/10217/170283

Colorado State University

9. Girerd-Barclay, Lena C. Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/79052

► Breastfeeding is a topic of global concern, particularly in developing countries. The World Alliance for Breastfeeding Action (WABA) is a network of people working on… (more)

▼ Breastfeeding is a topic of global concern, particularly in developing countries. The World Alliance for Breastfeeding Action (WABA) is a network of people working on a global scale to address and overcome challenges to breastfeeding. This study analyzed WABA's 2011 World Breastfeeding Week campaign, in an effort to assess the campaign's relative strengths and weaknesses, and to identify recommendations for future WBW campaigns. The research sought to determine the extent to which the WABA World Breastfeeding Week campaign 2011 achieved its goals of focusing on engaging and mobilizing youth, and which specific factors should be considered in developing future communication strategies aimed at promoting breastfeeding. Surveys and in-depth interviews with the target groups of the Penang campaign, secondary students from a local teacher's college, were used to collect data. Interviews also were conducted with WABA's 2011 WBW development team. Qualitative data were transcribed and summarized. The campaign was largely successful in increasing awareness, promotion, and discussion of breastfeeding among the students in Penang. Communication for Development and Diffusion of Innovations theories were used to explain the findings, while Social Marketing theory was used to put forward recommendations. Improvements for future campaigns should ensure that all activities are engaging, easily understood, and transferable from one context to another. Discrepancies in student and staff responses indicate that WABA also should conduct intensive audience analysis, including pre- and post-campaign research. WABA's website and social media presence was found essential to the development and success of future WBW campaigns. For future campaigns, WABA should draw from Social Marketing theory, and identify a desired "product," "price," and "place," followed by strategies for promotion and positioning of the product. Finally, a method of assessment of such strategies should be implemented. Advisors/Committee Members: Kodrich, Kris (advisor), Hallahan, Kirk (committee member), Yasar, Gamze (committee member).

Subjects/Keywords: behavior change; breastfeeding rights; campaign evaluation; communication for social change; human rights; participatory development communication

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APA (6^th Edition):

Girerd-Barclay, L. C. (2007). Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/79052

Chicago Manual of Style (16^th Edition):

Girerd-Barclay, Lena C. “Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/79052.

MLA Handbook (7^th Edition):

Girerd-Barclay, Lena C. “Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The.” 2007. Web. 21 Feb 2019.

Vancouver:

Girerd-Barclay LC. Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/79052.

Council of Science Editors:

Girerd-Barclay LC. Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/79052

Colorado State University

10. Burnham, Annie. Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking : impacts of agenda building, agenda setting, and framing.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/83910

► This study is based on 15 qualitative in-depth interviews with 15 communications professionals in Denver, Atlanta and Raleigh, and represents advocacy groups, law enforcement and… (more)

Subjects/Keywords: agenda building; agenda setting; Atlanta; Denver; framing; sex trafficking

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APA (6^th Edition):

Burnham, A. (2007). Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking : impacts of agenda building, agenda setting, and framing. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/83910

Chicago Manual of Style (16^th Edition):

Burnham, Annie. “Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking : impacts of agenda building, agenda setting, and framing.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/83910.

MLA Handbook (7^th Edition):

Burnham, Annie. “Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking : impacts of agenda building, agenda setting, and framing.” 2007. Web. 21 Feb 2019.

Vancouver:

Burnham A. Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking : impacts of agenda building, agenda setting, and framing. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/83910.

Council of Science Editors:

Burnham A. Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking : impacts of agenda building, agenda setting, and framing. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/83910

Colorado State University

11. Strongin, Dana Elizabeth. Health promotion strategies among practitioners in three settings : the role of directionality and balance.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/44953

► Twelve in-depth interviews were conducted with health promotion practitioners in northern Colorado to examine their reliance on two-way versus one-way communication (direction) and symmetrical versus… (more)

Subjects/Keywords: two-way communication; health campaigns; health communication; health promotion; public relations; symmetrical communication; Communication in medicine; Health promotion; Communication in public health

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APA (6^th Edition):

Strongin, D. E. (2007). Health promotion strategies among practitioners in three settings : the role of directionality and balance. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/44953

Chicago Manual of Style (16^th Edition):

Strongin, Dana Elizabeth. “Health promotion strategies among practitioners in three settings : the role of directionality and balance.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/44953.

MLA Handbook (7^th Edition):

Strongin, Dana Elizabeth. “Health promotion strategies among practitioners in three settings : the role of directionality and balance.” 2007. Web. 21 Feb 2019.

Vancouver:

Strongin DE. Health promotion strategies among practitioners in three settings : the role of directionality and balance. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/44953.

Council of Science Editors:

Strongin DE. Health promotion strategies among practitioners in three settings : the role of directionality and balance. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/44953

Colorado State University

12. Van Houten, Peter. Development of public relation skills in aspiring community college presidents, The.

Degree: PhD, Education, 2007, Colorado State University

URL: http://hdl.handle.net/10217/82674

► Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to… (more)

▼ Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to this problem in a 2012 American College President Study that found 51 percent of presidents in 2011 were 61 to 70 years old, up from 37 percent only five years prior. Eddy (2012) noted this high number of older presidents and said their pending retirements should serve notice to community colleges that they need to work harder to develop new campus leaders. Within my qualitative study, I looked at the preparation of leaders through the experiences of current community college vice presidents who someday want to be a president. Taking a phenomenological approach, I interviewed 11 vice presidents working in several states west of the Mississippi River. I wanted to know more about what the vice presidents were doing to prepare themselves for a presidency, especially related to the community college president's public relations role. The literature indicated today's community college presidents are expected to have a larger role in the community and form strong partnerships with business leaders, donors, media outlets, and legislators (Cook, 2012). I was interested to see if they felt they were ready for that role, as well as what leadership development tools helped them grow as administrators and future presidents. Surprisingly, we spent a large portion of our interviews discussing impediments to their development and the challenges they faced as they advanced in their respective careers. From my findings, I learned that the vice presidents are struggling with their development efforts because of time limitations and a chaotic environment within many campuses. In addition to a lack of time and financial resources, many of the vice presidents indicated that much of their development efforts have been done on their own. Some of the vice presidents said they were comfortable with the public relations role and have experienced some training in that arena, either in actual practice, observation or coursework. Others indicated less comfort with the public relations expectations or a feeling that this role is overrated or overvalued. The most effective developmental tools for public relations appeared to be current presidents. Impediments in leadership growth also fell on some presidents who were not willing to allow their vice presidents a chance to experience public relations roles. Advisors/Committee Members: Kuk, Linda (advisor), Davies, Tim (advisor), Anderson, Sharon (committee member), Hallahan, Kirk (committee member).

Subjects/Keywords: leadership; community college; community relations; leadership development; presidents; public relations

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APA (6^th Edition):

Van Houten, P. (2007). Development of public relation skills in aspiring community college presidents, The. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/82674

Chicago Manual of Style (16^th Edition):

Van Houten, Peter. “Development of public relation skills in aspiring community college presidents, The.” 2007. Doctoral Dissertation, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/82674.

MLA Handbook (7^th Edition):

Van Houten, Peter. “Development of public relation skills in aspiring community college presidents, The.” 2007. Web. 21 Feb 2019.

Vancouver:

Van Houten P. Development of public relation skills in aspiring community college presidents, The. [Internet] [Doctoral dissertation]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/82674.

Council of Science Editors:

Van Houten P. Development of public relation skills in aspiring community college presidents, The. [Doctoral Dissertation]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/82674

Colorado State University

13. Parker-Renga, Theodore P. Communication about noxious weeds among property owners in Teton County, Wyoming.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/79128

► A survey, conducted in cooperation with the Teton County Weed & Pest District, was mailed to property owners (n = 414) in Teton County (Jackson… (more)

▼ A survey, conducted in cooperation with the Teton County Weed & Pest District, was mailed to property owners (n = 414) in Teton County (Jackson Hole), Wyoming, to explore how and why this audience seeks information about noxious weeds. Prior to the survey, a model was developed based on concepts and relationships adapted from the Risk Information Seeking and Processing model (Griffin, Dunwoody, & Neuwirth, 1999). High levels of concern about the risk posed by weeds, coupled with a low perceived knowledge, were correlated with the need for information about this topic. Consistent with the RISP model, the likelihood of seeking information was highly correlated with perceived social pressure to be informed about invasive plants. However, information need as measured here, which varied from the approach used in the RISP model, was negatively correlated to information seeking, suggesting that self-identity, or a sense of duty to others or the community, might better explain information seeking. Perceived knowledge was related to a higher frequency of controlling weeks (defined as 3 or more times a year), whether the respondent worked in a weed-related industry, and membership (versus non-membership) in a conservation organization. Concern was mostly explained by frequency of controlling weeds. Perceived social pressure to be informed was driven by owning a larger parcel (>1 acre), by working in a weed-related industry, and by membership in a conservation organization. A higher frequency of controlling weeds was the best predictor of information seeking, while owning more than 1 acre, working in a weed-related industry, and membership in a conservation organization were predictors of information sharing. No statistically significant differences were discerned based on gender. Property owners, who were notably older (mean age of 58 years) and better educated (73.3% completed college) than the American population as a whole, indicated brochures and websites as the tools they prefer for learning and sharing information about weeds. Little support was found for using social media, such as Facebook, for spreading the word about weeds among property owners. Participants did report a strong willingness, however, to share information with family, friends, and neighbors, suggesting social networks do have potential for disseminating information about invasive plants. Property owners expressed a need to know more about control options other than herbicides and for help with identification. While they had only a moderate concern about weeds in general, property owners did express a high level of concern for the negative impacts weeds pose to desirable vegetation. Practical implications for communicating about noxious weeds with property owners are discussed. Advisors/Committee Members: Hallahan, Kirk (advisor), Champ, Joseph G. (committee member), Fernandez-Gimenez, Maria E. (committee member).

Subjects/Keywords: information seeking; information sharing; invasive plants; noxious weeds; risk communication; Teton County (Jackson Hole)

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APA (6^th Edition):

Parker-Renga, T. P. (2007). Communication about noxious weeds among property owners in Teton County, Wyoming. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/79128

Chicago Manual of Style (16^th Edition):

Parker-Renga, Theodore P. “Communication about noxious weeds among property owners in Teton County, Wyoming.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/79128.

MLA Handbook (7^th Edition):

Parker-Renga, Theodore P. “Communication about noxious weeds among property owners in Teton County, Wyoming.” 2007. Web. 21 Feb 2019.

Vancouver:

Parker-Renga TP. Communication about noxious weeds among property owners in Teton County, Wyoming. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/79128.

Council of Science Editors:

Parker-Renga TP. Communication about noxious weeds among property owners in Teton County, Wyoming. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/79128

Colorado State University

14. Bray, Matthew T. Bewitching semblance of something to be desired : advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/83902

► Despite the recent rise of advertisements employing nostalgia, relatively few previous studies have investigated the effectiveness of nostalgic messages, especially as they might be applied… (more)

▼ Despite the recent rise of advertisements employing nostalgia, relatively few previous studies have investigated the effectiveness of nostalgic messages, especially as they might be applied to promote high- versus low-involvement products. Previous research has broadly conceptualized nostalgia without focusing on product-related or associational claims. This research used associational nostalgia where the nostalgic themes presented in the advertisements were not directly related to previous product usage. A quasi-experiment involving a convenience sample of undergraduates (n=201) in a large classroom setting was used to compare the effects of nostalgic versus non-nostalgic messages in ads for a fictitious high involvement product (laptop computer) and a fictitious low involvement product (paper notebooks). Participants were randomly assigned to one of four experimental conditions and read a single ad. Product knowledge for laptops and notebooks (and two distractor products) were measured in a pretest questionnaire; dependent measures in the posttest results were measured in terms of three dependent measures: attitude toward the ad, attitude toward the brand, and purchase intent. Additionally, because previous research has yet to determine how nostalgic advertising is most likely to be cognitively processed, open-ended cognitive response items were also included to further investigate the type of processing that is most frequently occurring. Gender was included as a possible moderating variable. The results provide mixed support for the hypothesized relationships between product involvement and nostalgic advertising themes. Findings suggest that females are particularly responsive, in terms of attitude toward the ad and attitude toward the brand, to associational nostalgic claims for the low involvement product (notebooks). Cognitive response-thought listing results suggest that when the primary thought elicited from the advertisement was nostalgic in nature, other references to the product or the ad itself decreased. Implication and practical considerations for content creators in advertising as well as future research suggestions are also discussed. Advisors/Committee Members: Hallahan, Kirk (advisor), Long, Marilee (committee member), Donavan, Todd (committee member).

Subjects/Keywords: advertising; attitudes; nostalgia; product involvement; product knowledge; purchase intent

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APA (6^th Edition):

Bray, M. T. (2007). Bewitching semblance of something to be desired : advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/83902

Chicago Manual of Style (16^th Edition):

Bray, Matthew T. “Bewitching semblance of something to be desired : advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/83902.

MLA Handbook (7^th Edition):

Bray, Matthew T. “Bewitching semblance of something to be desired : advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A.” 2007. Web. 21 Feb 2019.

Vancouver:

Bray MT. Bewitching semblance of something to be desired : advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/83902.

Council of Science Editors:

Bray MT. Bewitching semblance of something to be desired : advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/83902

Colorado State University

15. Hansen, Natalie Jo. Social media and campaigns for social good : best practices for mental health nonprofit organizations.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/83970

► This study sought to better understand how mental health nonprofits are using social media platforms to communicate with three audiences: their clients, support groups of… (more)

Subjects/Keywords: Facebook; mental health; nonprofit; public communication; public relations; social media

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APA (6^th Edition):

Hansen, N. J. (2007). Social media and campaigns for social good : best practices for mental health nonprofit organizations. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/83970

Chicago Manual of Style (16^th Edition):

Hansen, Natalie Jo. “Social media and campaigns for social good : best practices for mental health nonprofit organizations.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/83970.

MLA Handbook (7^th Edition):

Hansen, Natalie Jo. “Social media and campaigns for social good : best practices for mental health nonprofit organizations.” 2007. Web. 21 Feb 2019.

Vancouver:

Hansen NJ. Social media and campaigns for social good : best practices for mental health nonprofit organizations. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/83970.

Council of Science Editors:

Hansen NJ. Social media and campaigns for social good : best practices for mental health nonprofit organizations. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/83970

Colorado State University

16. Hagedorn, Mandy. Are they listening to us? : a comparison of student responses to traditional vs. user-generated marketing content.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/81023

► Marketers for university housing departments use a variety of traditional and digital tools to promote positive attitudes and interest among prospective student residents. This study… (more)

Subjects/Keywords: credibility; Generation Y; marketer-generated content; marketing; university housing; user-generated content

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APA (6^th Edition):

Hagedorn, M. (2007). Are they listening to us? : a comparison of student responses to traditional vs. user-generated marketing content. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/81023

Chicago Manual of Style (16^th Edition):

Hagedorn, Mandy. “Are they listening to us? : a comparison of student responses to traditional vs. user-generated marketing content.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/81023.

MLA Handbook (7^th Edition):

Hagedorn, Mandy. “Are they listening to us? : a comparison of student responses to traditional vs. user-generated marketing content.” 2007. Web. 21 Feb 2019.

Vancouver:

Hagedorn M. Are they listening to us? : a comparison of student responses to traditional vs. user-generated marketing content. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/81023.

Council of Science Editors:

Hagedorn M. Are they listening to us? : a comparison of student responses to traditional vs. user-generated marketing content. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/81023

Colorado State University

17. Huang, Joyce Chen Yi. Perceptions of product blogs in Taiwan.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/39118

► A survey was conducted among college students in Taiwan (n=314) regarding their use, perceptions and responses to blogs that discuss products and services. Predictor variables… (more)

▼ A survey was conducted among college students in Taiwan (n=314) regarding their use, perceptions and responses to blogs that discuss products and services. Predictor variables included prior use/experience with blogs, the motivations of blog readers (seeking knowledge/information versus social utility/entertainment), the effects of blogger affiliation (independent, employee of manufacturer, paid), and the effects of balanced versus all-positive language. Criterion variables included assessments of credibility and value, purchase intent, and the likelihood of engaging in word-of-mouth (information sharing) online and offline. Blog readers in the study were primarily motivated by knowledge/information seeking rather than social utility/entertainment. As hypothesized, assessments of credibility and value were positively related to bloggers being independent and using balanced (versus all-positive) language. However, no statistically significant main effects were discerned based on these variables for purchase intent or for the likelihood of sharing information with others. Notably, respondents were more likely to respond offline than online, and females were more likely than males to engage in information sharing. People with positive attitudes toward blogs also were more likely to assess blogs as more trustworthy compared to either advertisements or news. Hierarchical regression suggested that attitudes toward blogs and purchase intent were best predicted by a knowledge/information motivation, although independence of the bloggers closely approached statistical significance. Information sharing online was best predicted by motivation based on social utility/entertainment (versus product knowledge), hours of e-mail use, and blogger affiliation. Information sharing online was also positively related to both forms of motivation and to the use of balanced language. Implications for blog marketing, limitations and directions for future research were discussed. Advisors/Committee Members: Hallahan, Kirk (advisor), Kim, Jangyul (committee member), Chiu, Chuchang (committee member).

Subjects/Keywords: Blogs – Taiwan

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APA (6^th Edition):

Huang, J. C. Y. (2007). Perceptions of product blogs in Taiwan. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/39118

Chicago Manual of Style (16^th Edition):

Huang, Joyce Chen Yi. “Perceptions of product blogs in Taiwan.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/39118.

MLA Handbook (7^th Edition):

Huang, Joyce Chen Yi. “Perceptions of product blogs in Taiwan.” 2007. Web. 21 Feb 2019.

Vancouver:

Huang JCY. Perceptions of product blogs in Taiwan. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/39118.

Council of Science Editors:

Huang JCY. Perceptions of product blogs in Taiwan. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/39118

Colorado State University

18. Song, Bevin Xu. Online high-definition video adoption among college students.

Degree: MS(M.S.), Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/39169

► As more online video products are available in high-definition format, online high-definition video (online HD video), as a specific application of HD IPTV, has become… (more)

Subjects/Keywords: Internet videos; High definition video recording; Computers and college students

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APA (6^th Edition):

Song, B. X. (2007). Online high-definition video adoption among college students. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/39169

Chicago Manual of Style (16^th Edition):

Song, Bevin Xu. “Online high-definition video adoption among college students.” 2007. Masters Thesis, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/39169.

MLA Handbook (7^th Edition):

Song, Bevin Xu. “Online high-definition video adoption among college students.” 2007. Web. 21 Feb 2019.

Vancouver:

Song BX. Online high-definition video adoption among college students. [Internet] [Masters thesis]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/39169.

Council of Science Editors:

Song BX. Online high-definition video adoption among college students. [Masters Thesis]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/39169

Colorado State University

19. Moore, Joseph H. Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style.

Degree: PhD, Education, 2007, Colorado State University

URL: http://hdl.handle.net/10217/70458

► The College Sports Information Directors (CoSIDA) noted the need for PR directors to be held in higher esteem and to have more strategic influence in… (more)

▼ The College Sports Information Directors (CoSIDA) noted the need for PR directors to be held in higher esteem and to have more strategic influence in their athletic departments. This dissertation sought to provide some information to help CoSIDA accomplish its goal. Participants were drawn from the entire membership of the College Sports Information Directors of America (CoSIDA). An online survey to which 273 college sports public relations directors responded investigated current demographic characteristics as well their perceptions of strategic influence within college athletic departments in the U.S. The survey was drawn from the works of Berger and Reber in 2006, Blake and Mouton in 1985, Broom and Smith in 1979, Northouse in 2007, Richmond and McCroskey in 1990, and Stoldt in 1998. The survey results suggested the modern college sports public relations director is male, 30-49 years old, has a bachelor's degree in journalism or communications, and most likely makes 35-45,000. Participants identified most closely with the media relations role, had a responsive (versus assertive) personality, were more developed in technical (versus conceptual or human/relational) leadership skills, and possessed a task-oriented (versus relationship-oriented) leadership style. Respondents reported exercising moderate amounts of influence and that they rank second only to compliance officers in terms of their influence on athletic directors. Respondents varied in their opinions but generally thought their influence had increased and were largely satisfied with the influence they exert. The strongest predictors of strategic influence were serving in the manager (versus technician) role, being male, directly reporting to the athletic director, and having frequent contact with the AD. Assuming a publicity producer role (versus manager role) was negatively correlated with strategic influence. College sports public relations directors who are more assertive (versus responsive), who have developed conceptual leadership skills (versus technical or human/relational), and who have a relationship-oriented (versus task-oriented) leadership style believe they have more of a chance of gaining a seat at the decision-making table. The study concluded college sports PR directors who develop skills as strategic communicators and managers are more likely to gain influence in the future. Implications and suggestions for further research are discussed. Advisors/Committee Members: Quick, Don (advisor), Hallahan, Kirk (advisor), Gloeckner, Gene (committee member), Champ, Joseph (committee member), Cunconan, Terry (committee member).

Subjects/Keywords: sports public relations; sports information director; strategic influence; college athletics; leadership

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APA (6^th Edition):

Moore, J. H. (2007). Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/70458

Chicago Manual of Style (16^th Edition):

Moore, Joseph H. “Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style.” 2007. Doctoral Dissertation, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/70458.

MLA Handbook (7^th Edition):

Moore, Joseph H. “Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style.” 2007. Web. 21 Feb 2019.

Vancouver:

Moore JH. Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style. [Internet] [Doctoral dissertation]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/70458.

Council of Science Editors:

Moore JH. Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style. [Doctoral Dissertation]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/70458

Colorado State University

20. Robinson, Stephen Cory. Consumer intent to disclose personal information in ecommerce : a comparison of Estonia and the United States.

Degree: PhD, Journalism and Technical Communication, 2007, Colorado State University

URL: http://hdl.handle.net/10217/88534

► An online survey conducted among participants in the US (n=248) and Estonia (n=225) examined willingness to disclose and perceived risks pertaining to disclosing personally identifying… (more)

▼ An online survey conducted among participants in the US (n=248) and Estonia (n=225) examined willingness to disclose and perceived risks pertaining to disclosing personally identifying information (PII, also referred to as personal data in Europe) in ecommerce, as well as attitude toward disclosure in general, and anxiety disclosing personal data. Additionally, the study investigated how willingness to disclose and perceived risk of disclosing personal data were affected by demographic variables, trust in the Internet and trust in institutions, the Big Five personality dimensions found in the psychology literature (neuroticism, openness, agreeableness, conscientiousness, and extraversion), and four sets of perceived shopping benefits (opportunity benefits, bargain benefits, purchase benefits, and expected privacy benefits). Despite Estonia's advanced adoption and progressive policies and practices toward the Internet, Americans were more willing to disclose, exhibited more positive attitudes, demonstrated less anxiety, and were less concerned about perceived risks. For Estonians, ecommerce experience, perceived purchase benefits, and trust in the Internet and institutions were significant predictors of willingness to disclose personal data. Americans who perceived purchase benefits were found to be the most likely to disclose PII, while Americans with lower levels of education were also more willing to disclose. The study utilized a 17-item list of potential disclosure items (name, email address, etc.) and showed these can be categorized reliably into six sub-indices: contact information, payment information, life history information, financial/medical information, work-related information, and online account information. Further, a reliable efficient, 20-item scale was developed that can be deployed in future studies investigating the Big Five personality traits. Online disclosure consciousness (ODC) was introduced as a framework to conceptualize and empirically measure the gap between one's willingness to disclose and perceived risk pertaining to the overall 17-item index used in the study, the sub-indices, and particular items. Using 7-point Likert-type measures, the results showed significant gaps among participants both within and across nations. A 5-scenario online disclosure consciousness model is presented to explain the tradeoffs involved in making a disclosure decision, with absolute willingness to disclose and absolute perceived risk on the two extremes and theoretical midpoint where the two competing motivations cancel themselves out. Changes in a person's position along the continuum are posited to be influenced by marketers' initiatives, personal experiences, and external factors. Implications for theory, consumers, marketing practice, and public policy are discussed. The findings suggest that willingness to disclose and risk aversion can and should be analyzed empirically together. Thus, the ODC model provides an alternative conceptualization to the ideas of the privacy paradox, privacy calculus,… Advisors/Committee Members: Hallahan, Kirk (advisor), Rouner, Donna (committee member), Plaisance, Patrick (committee member), Walrave, Michel (committee member), Makela, Carole (committee member), Hyllegard, Karen (committee member).

Subjects/Keywords: ecommerce; privacy; personally identifying information (PII); personal data; Estonia; disclosure

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APA (6^th Edition):

Robinson, S. C. (2007). Consumer intent to disclose personal information in ecommerce : a comparison of Estonia and the United States. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/88534

Chicago Manual of Style (16^th Edition):

Robinson, Stephen Cory. “Consumer intent to disclose personal information in ecommerce : a comparison of Estonia and the United States.” 2007. Doctoral Dissertation, Colorado State University. Accessed February 21, 2019. http://hdl.handle.net/10217/88534.

MLA Handbook (7^th Edition):

Robinson, Stephen Cory. “Consumer intent to disclose personal information in ecommerce : a comparison of Estonia and the United States.” 2007. Web. 21 Feb 2019.

Vancouver:

Robinson SC. Consumer intent to disclose personal information in ecommerce : a comparison of Estonia and the United States. [Internet] [Doctoral dissertation]. Colorado State University; 2007. [cited 2019 Feb 21]. Available from: http://hdl.handle.net/10217/88534.

Council of Science Editors:

Robinson SC. Consumer intent to disclose personal information in ecommerce : a comparison of Estonia and the United States. [Doctoral Dissertation]. Colorado State University; 2007. Available from: http://hdl.handle.net/10217/88534

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Open Access Theses and Dissertations