You searched for +publisher:"Colorado State University" +contributor:("Hallahan, Kirk").
Showing records 1 – 20 of
20 total matches.
No search limiters apply to these results.
Colorado State University
1.
Girerd-Barclay, Lena C.
Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The.
Degree: MS(M.S.), Journalism and Technical Communication, 2013, Colorado State University
URL: http://hdl.handle.net/10217/79052 
► Breastfeeding is a topic of global concern, particularly in developing countries. The World Alliance for Breastfeeding Action (WABA) is a network of people working on…
(more)
▼ Breastfeeding is a topic of global concern, particularly in developing countries. The World Alliance for Breastfeeding Action (WABA) is a network of people working on a global scale to address and overcome challenges to breastfeeding. This study analyzed WABA's 2011 World Breastfeeding Week campaign, in an effort to assess the campaign's relative strengths and weaknesses, and to identify recommendations for future WBW campaigns. The research sought to determine the extent to which the WABA World Breastfeeding Week campaign 2011 achieved its goals of focusing on engaging and mobilizing youth, and which specific factors should be considered in developing future communication strategies aimed at promoting breastfeeding. Surveys and in-depth interviews with the target groups of the Penang campaign, secondary students from a local teacher's college, were used to collect data. Interviews also were conducted with WABA's 2011 WBW development team. Qualitative data were transcribed and summarized. The campaign was largely successful in increasing awareness, promotion, and discussion of breastfeeding among the students in Penang. Communication for Development and Diffusion of Innovations theories were used to explain the findings, while Social Marketing theory was used to put forward recommendations. Improvements for future campaigns should ensure that all activities are engaging, easily understood, and transferable from one context to another. Discrepancies in student and staff responses indicate that WABA also should conduct intensive audience analysis, including pre- and post-campaign research. WABA's website and social media presence was found essential to the development and success of future WBW campaigns. For future campaigns, WABA should draw from Social Marketing theory, and identify a desired "product," "price," and "place," followed by strategies for promotion and positioning of the product. Finally, a method of assessment of such strategies should be implemented.
Advisors/Committee Members: Kodrich, Kris (advisor), Hallahan, Kirk (committee member), Yasar, Gamze (committee member).
Subjects/Keywords: behavior change; breastfeeding rights; campaign evaluation; communication for social change; human rights; participatory development communication
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Girerd-Barclay, L. C. (2013). Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/79052
Chicago Manual of Style (16th Edition):
Girerd-Barclay, Lena C. “Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The.” 2013. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/79052.
MLA Handbook (7th Edition):
Girerd-Barclay, Lena C. “Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The.” 2013. Web. 11 Apr 2021.
Vancouver:
Girerd-Barclay LC. Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The. [Internet] [Masters thesis]. Colorado State University; 2013. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/79052.
Council of Science Editors:
Girerd-Barclay LC. Promotion of breastfeeding in Malaysia - what works, what doesn't, and why?, The. [Masters Thesis]. Colorado State University; 2013. Available from: http://hdl.handle.net/10217/79052
Colorado State University
2.
Burnham, Annie.
Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking: impacts of agenda building, agenda setting, and framing.
Degree: MS(M.S.), Journalism and Technical Communication, 2014, Colorado State University
URL: http://hdl.handle.net/10217/83910
► This study is based on 15 qualitative in-depth interviews with 15 communications professionals in Denver, Atlanta and Raleigh, and represents advocacy groups, law enforcement and…
(more)
▼ This study is based on 15 qualitative in-depth interviews with 15 communications professionals in Denver, Atlanta and Raleigh, and represents advocacy groups, law enforcement and journalists to better understand communications messaging about sex trafficking. This study examines the ways the three aforementioned groups develop communication messages about sex trafficking using agenda building, agenda setting, and framing. Sex trafficking is defined as the sexual exploitation of an individual for profit, a subset of human trafficking. Economic factors, public policy factors, and sociocultural factors are highlighted from the data to determine what influences play into message creation. Results show that advocacy groups, law enforcement, and journalists all engage in some level of agenda building, agenda setting, and framing. The results show that all three groups participated most in framing the issues, whether through an awareness frame, a crime frame, or a community issue frame. Additionally, sociocultural factors played the largest role in influencing message creation.
Advisors/Committee Members: Switzer, Jamie (advisor), Hallahan, Kirk (committee member), Kelly, Kathleen (committee member).
Subjects/Keywords: agenda building; agenda setting; Atlanta; Denver; framing; sex trafficking
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Burnham, A. (2014). Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking: impacts of agenda building, agenda setting, and framing. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/83910
Chicago Manual of Style (16th Edition):
Burnham, Annie. “Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking: impacts of agenda building, agenda setting, and framing.” 2014. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/83910.
MLA Handbook (7th Edition):
Burnham, Annie. “Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking: impacts of agenda building, agenda setting, and framing.” 2014. Web. 11 Apr 2021.
Vancouver:
Burnham A. Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking: impacts of agenda building, agenda setting, and framing. [Internet] [Masters thesis]. Colorado State University; 2014. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/83910.
Council of Science Editors:
Burnham A. Communications strategies by advocacy groups, law enforcement, and journalists about sex trafficking: impacts of agenda building, agenda setting, and framing. [Masters Thesis]. Colorado State University; 2014. Available from: http://hdl.handle.net/10217/83910
Colorado State University
3.
Bray, Matthew T.
Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A.
Degree: MS(M.S.), Journalism and Technical Communication, 2014, Colorado State University
URL: http://hdl.handle.net/10217/83902
► Despite the recent rise of advertisements employing nostalgia, relatively few previous studies have investigated the effectiveness of nostalgic messages, especially as they might be applied…
(more)
▼ Despite the recent rise of advertisements employing nostalgia, relatively few previous studies have investigated the effectiveness of nostalgic messages, especially as they might be applied to promote high- versus low-involvement products. Previous research has broadly conceptualized nostalgia without focusing on product-related or associational claims. This research used associational nostalgia where the nostalgic themes presented in the advertisements were not directly related to previous product usage. A quasi-experiment involving a convenience sample of undergraduates (n=201) in a large classroom setting was used to compare the effects of nostalgic versus non-nostalgic messages in ads for a fictitious high involvement product (laptop computer) and a fictitious low involvement product (paper notebooks). Participants were randomly assigned to one of four experimental conditions and read a single ad. Product knowledge for laptops and notebooks (and two distractor products) were measured in a pretest questionnaire; dependent measures in the posttest results were measured in terms of three dependent measures: attitude toward the ad, attitude toward the brand, and purchase intent. Additionally, because previous research has yet to determine how nostalgic advertising is most likely to be cognitively processed, open-ended cognitive response items were also included to further investigate the type of processing that is most frequently occurring. Gender was included as a possible moderating variable. The results provide mixed support for the hypothesized relationships between product involvement and nostalgic advertising themes. Findings suggest that females are particularly responsive, in terms of attitude toward the ad and attitude toward the brand, to associational nostalgic claims for the low involvement product (notebooks). Cognitive response-thought listing results suggest that when the primary thought elicited from the advertisement was nostalgic in nature, other references to the product or the ad itself decreased. Implication and practical considerations for content creators in advertising as well as future research suggestions are also discussed.
Advisors/Committee Members: Hallahan, Kirk (advisor), Long, Marilee (committee member), Donavan, Todd (committee member).
Subjects/Keywords: advertising; attitudes; nostalgia; product involvement; product knowledge; purchase intent
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Bray, M. T. (2014). Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/83902
Chicago Manual of Style (16th Edition):
Bray, Matthew T. “Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A.” 2014. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/83902.
MLA Handbook (7th Edition):
Bray, Matthew T. “Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A.” 2014. Web. 11 Apr 2021.
Vancouver:
Bray MT. Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A. [Internet] [Masters thesis]. Colorado State University; 2014. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/83902.
Council of Science Editors:
Bray MT. Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A. [Masters Thesis]. Colorado State University; 2014. Available from: http://hdl.handle.net/10217/83902
Colorado State University
4.
Hansen, Natalie Jo.
Social media and campaigns for social good: best practices for mental health nonprofit organizations.
Degree: MS(M.S.), Journalism and Technical Communication, 2014, Colorado State University
URL: http://hdl.handle.net/10217/83970
► This study sought to better understand how mental health nonprofits are using social media platforms to communicate with three audiences: their clients, support groups of…
(more)
▼ This study sought to better understand how mental health nonprofits are using social media platforms to communicate with three audiences: their clients, support groups of their clients, and the general public. Four research questions were studied through a series of ten in-depth interviews with communications professionals at mental health nonprofits in
Colorado. The study found that social media was an important component of these nonprofits' online communication strategy. Goals with social media ranged from funneling visitors to the organization's website to raising awareness about its particular focus in mental health. Many participants expressed interest in communicating with their clients and even providing some extension of their services through social media, but found requirements for privacy set by the Health Insurance Portability and Accountability Act (HIPAA) to be restrictive. Although not all organizations considered the general public to be a major target audience, most agreed that some portion of their posts provided education, awareness, and stigma-fighting components. Several organizations considered friends and family members of their clients to be their most important target audience, and focused posts on providing informational and emotional support to this group. Clients were also noted as benefitting from this informational and emotional support. Findings from the interviews were used to suggest seven best practices for social media use by mental health nonprofits.
Advisors/Committee Members: Hallahan, Kirk (advisor), Christen, Cindy (committee member), Farrel, Dorothy (committee member).
Subjects/Keywords: Facebook; mental health; nonprofit; public communication; public relations; social media
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hansen, N. J. (2014). Social media and campaigns for social good: best practices for mental health nonprofit organizations. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/83970
Chicago Manual of Style (16th Edition):
Hansen, Natalie Jo. “Social media and campaigns for social good: best practices for mental health nonprofit organizations.” 2014. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/83970.
MLA Handbook (7th Edition):
Hansen, Natalie Jo. “Social media and campaigns for social good: best practices for mental health nonprofit organizations.” 2014. Web. 11 Apr 2021.
Vancouver:
Hansen NJ. Social media and campaigns for social good: best practices for mental health nonprofit organizations. [Internet] [Masters thesis]. Colorado State University; 2014. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/83970.
Council of Science Editors:
Hansen NJ. Social media and campaigns for social good: best practices for mental health nonprofit organizations. [Masters Thesis]. Colorado State University; 2014. Available from: http://hdl.handle.net/10217/83970
Colorado State University
5.
Doggett, Katherine.
Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act.
Degree: MA, Communication Studies, 2015, Colorado State University
URL: http://hdl.handle.net/10217/167195
► In 1978, the United States government developed the Foreign Intelligence Surveillance Act (FISA) to guide how the U.S. government conducts intelligence-gathering operations on individuals located…
(more)
▼ In 1978, the United States government developed the Foreign Intelligence Surveillance Act (FISA) to guide how the U.S. government conducts intelligence-gathering operations on individuals located outside of the United States—a piece of legislation that has been amended throughout the years, yet its 2010 version remains in effect today. Using Foucault’s concept of power/knowledge and literature on citizenship, this study explores the power relationships and subjectivities that are produced within the rhetoric of FISA. Ultimately, I argue that the rhetoric of FISA creates the subject of person as citizen, and citizens as inscribed within a broader structure of national power. Citizens of the United States are granted unmatched privacy rights and legal protections, and non-U.S. individuals are bound as quasi-citizens: possessing duties to the U.S. while receiving diminished rights in return. Implications for surveillance, personhood, and foreign policy are discussed.
Advisors/Committee Members: Dickinson, Greg (advisor), Gibson, Katie (committee member), Hallahan, Kirk (committee member).
Subjects/Keywords: FISA; personhood; surveillance; foreign; citizenship; power/knowledge
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Doggett, K. (2015). Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/167195
Chicago Manual of Style (16th Edition):
Doggett, Katherine. “Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act.” 2015. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/167195.
MLA Handbook (7th Edition):
Doggett, Katherine. “Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act.” 2015. Web. 11 Apr 2021.
Vancouver:
Doggett K. Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act. [Internet] [Masters thesis]. Colorado State University; 2015. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/167195.
Council of Science Editors:
Doggett K. Systems of power and citizenship in the U.S. 2010 Foreign Intelligence Surveillance Act. [Masters Thesis]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/167195
Colorado State University
6.
Jarvis, Caitlyn.
"The season from hell": the genre of corporate sports apologia.
Degree: MA, Communication Studies, 2016, Colorado State University
URL: http://hdl.handle.net/10217/176605
► In the fall of 2014 the National Football League (NFL) experienced a drastic rise in the publicity of player arrests for domestic violence. Not only…
(more)
▼ In the fall of 2014 the National Football League (NFL) experienced a drastic rise in the publicity of player arrests for domestic violence. Not only did the case of Ray Rice, who was video taped brutally assaulting his fiancé, receive public attention, but this case was quickly followed up with arrests of Greg Hardy, Ray McDonald, and Adrian Peterson. Suddenly, domestic violence was a serious problem in discord with public values. This project examines the NFL's response to the domestic violence crisis during the 2014 to 2015 football season and its efforts to regain public legitimacy. Through combining the genre of apologia with research on organizational communication tactics, I present five theoretical ways in which sports corporations, like the NFL, can begin to rebuild their public image in the wake of a crisis. These five strategies help to inform the salience of apologia theory as well as the light it can shed on corporate communication when combined with studies on organizational discourse.
Advisors/Committee Members: Burgchardt, Carl (advisor), Williams, Elizabeth (committee member), Hallahan, Kirk (committee member).
Subjects/Keywords: corporate; National Football League; sports; identification; apologia; rhetoric
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Jarvis, C. (2016). "The season from hell": the genre of corporate sports apologia. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/176605
Chicago Manual of Style (16th Edition):
Jarvis, Caitlyn. “"The season from hell": the genre of corporate sports apologia.” 2016. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/176605.
MLA Handbook (7th Edition):
Jarvis, Caitlyn. “"The season from hell": the genre of corporate sports apologia.” 2016. Web. 11 Apr 2021.
Vancouver:
Jarvis C. "The season from hell": the genre of corporate sports apologia. [Internet] [Masters thesis]. Colorado State University; 2016. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/176605.
Council of Science Editors:
Jarvis C. "The season from hell": the genre of corporate sports apologia. [Masters Thesis]. Colorado State University; 2016. Available from: http://hdl.handle.net/10217/176605
Colorado State University
7.
Valoris, Michelle.
Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A.
Degree: MS(M.S.), Journalism and Media Communication, 2015, Colorado State University
URL: http://hdl.handle.net/10217/167071
► A content analysis of 30 mobile applications for the largest land-grant universities in the United States was conducted to examine the use of recognized best…
(more)
▼ A content analysis of 30 mobile applications for the largest land-grant universities in the United States was conducted to examine the use of recognized best practices for mobile application development. A total of 49 variables were identified as best practices across five hierarchical categories of user experience (UX) design based on a model proposed by Garrett (2011). These included: visual design, user interface and navigation design, interaction design and information architecture, content and services offered, and functional and technical specifications. Based on quantitative scores for each of the variables, the best overall apps were identified and reviewed using qualitative description analysis. The best overall app was created by the
University of New Hampshire; other top apps examined in the study were developed by the
University of Arizona, Ohio
State University,
University of Florida, Washington
State University and Michigan
State University. The findings revealed that it was very difficult for a mobile app to be exemplary in all five of the UX categories and thus comply with best practices. Analysis of the top six ranked applications portrayed how the UX categories and best practices interacted with and relied on one another to create a successful user experience. The study provided guidelines for universities to build more effective mobile apps and a foundation for further research into mobile application best practice measures, mobile app strategies, and the user experience of mobile applications.
Advisors/Committee Members: Hallahan, Kirk (advisor), Kim, Jangyul (committee member), McKelfresh, David (committee member).
Subjects/Keywords: content analysis; mobile applications; user experience; design; best practices; universities
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Valoris, M. (2015). Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/167071
Chicago Manual of Style (16th Edition):
Valoris, Michelle. “Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A.” 2015. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/167071.
MLA Handbook (7th Edition):
Valoris, Michelle. “Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A.” 2015. Web. 11 Apr 2021.
Vancouver:
Valoris M. Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A. [Internet] [Masters thesis]. Colorado State University; 2015. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/167071.
Council of Science Editors:
Valoris M. Mixed-methods analysis of best practices for land-grant university mobile applications from a user experience design perspective, A. [Masters Thesis]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/167071
Colorado State University
8.
Timmons, Rachel.
Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The.
Degree: MS(M.S.), Journalism and Technical Communication, 2015, Colorado State University
URL: http://hdl.handle.net/10217/167216
► This study analyzed all Facebook posts during the third season of the Fox Broadcast Network television show Glee (n=763), from August 2011 to May 2012.…
(more)
▼ This study analyzed all Facebook posts during the third season of the Fox Broadcast Network television show Glee (n=763), from August 2011 to May 2012. The study illustrated that Facebook posts can be considered valuable paratextual devices (Gray, 2010b) that can be used in the promotion of a television program. The program’s promoters, who served as Facebook Page administrators, used Facebook for three purposes: build viewership, enhance the live-viewing experience, and build brand awareness and engagement. Visual paratexts, such as images and videos, were used more widely than text-based paratexts. Some of the most frequently employed paratexts included previews/sneak peeks/promos, cast-member specific posts, spoilers or teasers, and music video clips. Posts were about equally split in terms of being related to specific episodes versus the show in general. Almost half of the overall posts displayed high interactivity, which prompted the users to leave the Facebook platform. These posts can be valuable if the show is interested in building brand awareness and enhancing the viewing experience, not just increasing post and Page likes. Surprisingly, posts contained about an equal number of explicit and implicit calls-to-action. Explicitness did not vary based upon the interactivity level, except for low-interactive posts, which had more implicit commands. The average number of Facebook “likes” for a post was roughly 10 times the number of “comments” or “shares,” a finding that was not surprising, because “liking” a post is intrinsically simpler than commenting or sharing. Posts that were episode-specific tended to have more likes, comments, and shares overall. Of those posts that were episode-specific, posts published before and after an episode received more feedback than posts published during an episode. The study also found that longer text could discourage feedback, as posts with longer word counts received fewer likes and comments. In today’s digital world, it is easy for users to access, replicate, and share content. Thus, paratexts become the promotional currency used by promoters and the audiences they enlist to help promote a text. It’s a trend that society can expect to be continued in the context of entertainment television as well as in other cultural and artistic art forms. The research suggests that additional exploration is needed to analyze the role of Facebook (and other social media) in television viewership and engagement. As the television landscape shifts more to the online and mobile realms, advertisers and broadcasters need to understand the effect that social platforms can have on the understanding of the text.
Advisors/Committee Members: Hallahan, Kirk (advisor), Diffrient, Scott (committee member), Martey, Rosa (committee member).
Subjects/Keywords: Facebook; interactivity; social media; Glee; broadcast promotion; paratexts
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Timmons, R. (2015). Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/167216
Chicago Manual of Style (16th Edition):
Timmons, Rachel. “Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The.” 2015. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/167216.
MLA Handbook (7th Edition):
Timmons, Rachel. “Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The.” 2015. Web. 11 Apr 2021.
Vancouver:
Timmons R. Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The. [Internet] [Masters thesis]. Colorado State University; 2015. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/167216.
Council of Science Editors:
Timmons R. Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The. [Masters Thesis]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/167216
Colorado State University
9.
Hagedorn, Mandy.
Are they listening to us?: a comparison of student responses to traditional vs. user-generated marketing content.
Degree: MS(M.S.), Journalism and Technical Communication, 2013, Colorado State University
URL: http://hdl.handle.net/10217/81023
► Marketers for university housing departments use a variety of traditional and digital tools to promote positive attitudes and interest among prospective student residents. This study…
(more)
▼ Marketers for
university housing departments use a variety of traditional and digital tools to promote positive attitudes and interest among prospective student residents. This study used one-on-one semi-structured qualitative in-depth interviews to explore perceptions and reactions of ten first-year students at
Colorado State University. Students were shown two examples of traditional marketer-generated content, including a printed Housing Guide publication that all admitted first-year students receive by mail and a video on Housing & Dining Services' website that features a student-guided tour of one of the residence halls on campus. Participants also reviewed a user-generated YouTube video featuring the same residence hall and the CSU Rams Class of 2017 Facebook group page that includes 3,000+ members. Marketer-generated materials resulted in positive attitudes and a greater sense of credibility, while the user-generated video and Facebook group page were not considered credible by as many of the participants. While students were not averse to using user-generated content online to form opinions and make decisions, they displayed more hesitation at trusting information found online versus information shared within their networks of peers or personal contacts. The results suggest that
university-produced materials, particularly the housing department's comprehensive printed publication, continue to play a vital role in a
university's promotional efforts, despite the widespread contention that students prefer to obtain information online and rely heavily on user-generated content. The study provides seven recommendations for future marketing efforts based on the students' preferences.
Advisors/Committee Members: Hallahan, Kirk (advisor), Champ, Joseph (committee member), Oldham, Kyle (committee member).
Subjects/Keywords: credibility; marketer-generated content; marketing; university housing; user-generated content; Generation Y
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hagedorn, M. (2013). Are they listening to us?: a comparison of student responses to traditional vs. user-generated marketing content. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/81023
Chicago Manual of Style (16th Edition):
Hagedorn, Mandy. “Are they listening to us?: a comparison of student responses to traditional vs. user-generated marketing content.” 2013. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/81023.
MLA Handbook (7th Edition):
Hagedorn, Mandy. “Are they listening to us?: a comparison of student responses to traditional vs. user-generated marketing content.” 2013. Web. 11 Apr 2021.
Vancouver:
Hagedorn M. Are they listening to us?: a comparison of student responses to traditional vs. user-generated marketing content. [Internet] [Masters thesis]. Colorado State University; 2013. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/81023.
Council of Science Editors:
Hagedorn M. Are they listening to us?: a comparison of student responses to traditional vs. user-generated marketing content. [Masters Thesis]. Colorado State University; 2013. Available from: http://hdl.handle.net/10217/81023
10.
Lattimore, George Walker.
Story behind the decision: the influence of narrative in gatekeeping by trade media editors, The.
Degree: MS(M.S.), Journalism and Media Communication, 2018, Colorado State University
URL: http://hdl.handle.net/10217/193201
► This study conducted in-depth interviews to understand how 10 trade media editors in the renewable energy industry select articles for publication, how they conceptualize and…
(more)
▼ This study conducted in-depth interviews to understand how 10 trade media editors in the renewable energy industry select articles for publication, how they conceptualize and use narrative as an article form, and the extent to which their conception of narrative affects their decision-making. Four research questions were explored as the focus of the investigation. While narrative was an important component of trade media offerings, editors did not conceptualize narratives in detail, and the role of narrative varied by publication. Subjective perception, or an editor's gut feeling, was stated as the predominant method for selection among articles and topics; however, participants said their subjective perception was informed by market research and ideas of how the audience will react. Furthermore, the gatekeeping decisions made in the selection and the development stages of the article generation process were highly influenced by the sources of input and mediums of output. Therefore, the gatekeeping decision-making process was described as nonlinear; and a model is presented that reflects the process' complexity. Most of the editors viewed narrative as being a longer article than other article forms, and therefore, the use of narrative was deemed more appropriate for articles in print where the reader could expect a longer form, such as case studies, company profiles, new market features, and new application or innovation features. The majority of participants expressed narrative was more valuable than other forms, but not necessarily more engaging, due to diverse readership and reader preferences. Value was attributed to narrative as a form for being more rare than other article types, building reader loyalty, providing variety of article types for the reader to choose between, and ensuring exclusivity of the story from being recreated by other publications. Narrative was not necessarily preferred over article forms, such as summary news reports, for publication, because they may require more work without the guarantee of higher reader interaction or engagement. Findings from these interviews were used to suggest five best practices for publishing narratives in trade media: 1. Establish standards for using narrative by medium and be consistent 2. Incentivize content providers to be aware of the publication's audience and to pitch articles using story types. 3. Encourage readers to share their own narratives to increase engagement and generate exclusive, community-driven content. 4. Look for writers who can balance style and structure with industry information. 5. Use multiple mediums (print and web) to generate complimentary forms of content around a particular theme.
Advisors/Committee Members: Hallahan, Kirk (advisor), Long, Marilee (committee member), Amidon, Timothy (committee member).
Subjects/Keywords: magazine; renewable; trade; narrative; gatekeeping; storytelling
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lattimore, G. W. (2018). Story behind the decision: the influence of narrative in gatekeeping by trade media editors, The. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/193201
Chicago Manual of Style (16th Edition):
Lattimore, George Walker. “Story behind the decision: the influence of narrative in gatekeeping by trade media editors, The.” 2018. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/193201.
MLA Handbook (7th Edition):
Lattimore, George Walker. “Story behind the decision: the influence of narrative in gatekeeping by trade media editors, The.” 2018. Web. 11 Apr 2021.
Vancouver:
Lattimore GW. Story behind the decision: the influence of narrative in gatekeeping by trade media editors, The. [Internet] [Masters thesis]. Colorado State University; 2018. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/193201.
Council of Science Editors:
Lattimore GW. Story behind the decision: the influence of narrative in gatekeeping by trade media editors, The. [Masters Thesis]. Colorado State University; 2018. Available from: http://hdl.handle.net/10217/193201
Colorado State University
11.
Van Houten, Peter.
Development of public relation skills in aspiring community college presidents, The.
Degree: PhD, Education, 2014, Colorado State University
URL: http://hdl.handle.net/10217/82674
► Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to…
(more)
▼ Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to this problem in a 2012 American College President Study that found 51 percent of presidents in 2011 were 61 to 70 years old, up from 37 percent only five years prior. Eddy (2012) noted this high number of older presidents and said their pending retirements should serve notice to community colleges that they need to work harder to develop new campus leaders. Within my qualitative study, I looked at the preparation of leaders through the experiences of current community college vice presidents who someday want to be a president. Taking a phenomenological approach, I interviewed 11 vice presidents working in several states west of the Mississippi River. I wanted to know more about what the vice presidents were doing to prepare themselves for a presidency, especially related to the community college president's public relations role. The literature indicated today's community college presidents are expected to have a larger role in the community and form strong partnerships with business leaders, donors, media outlets, and legislators (Cook, 2012). I was interested to see if they felt they were ready for that role, as well as what leadership development tools helped them grow as administrators and future presidents. Surprisingly, we spent a large portion of our interviews discussing impediments to their development and the challenges they faced as they advanced in their respective careers. From my findings, I learned that the vice presidents are struggling with their development efforts because of time limitations and a chaotic environment within many campuses. In addition to a lack of time and financial resources, many of the vice presidents indicated that much of their development efforts have been done on their own. Some of the vice presidents said they were comfortable with the public relations role and have experienced some training in that arena, either in actual practice, observation or coursework. Others indicated less comfort with the public relations expectations or a feeling that this role is overrated or overvalued. The most effective developmental tools for public relations appeared to be current presidents. Impediments in leadership growth also fell on some presidents who were not willing to allow their vice presidents a chance to experience public relations roles.
Advisors/Committee Members: Kuk, Linda (advisor), Davies, Tim (advisor), Anderson, Sharon (committee member), Hallahan, Kirk (committee member).
Subjects/Keywords: leadership; community college; community relations; leadership development; presidents; public relations
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Van Houten, P. (2014). Development of public relation skills in aspiring community college presidents, The. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/82674
Chicago Manual of Style (16th Edition):
Van Houten, Peter. “Development of public relation skills in aspiring community college presidents, The.” 2014. Doctoral Dissertation, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/82674.
MLA Handbook (7th Edition):
Van Houten, Peter. “Development of public relation skills in aspiring community college presidents, The.” 2014. Web. 11 Apr 2021.
Vancouver:
Van Houten P. Development of public relation skills in aspiring community college presidents, The. [Internet] [Doctoral dissertation]. Colorado State University; 2014. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/82674.
Council of Science Editors:
Van Houten P. Development of public relation skills in aspiring community college presidents, The. [Doctoral Dissertation]. Colorado State University; 2014. Available from: http://hdl.handle.net/10217/82674
Colorado State University
12.
Parker-Renga, Theodore P.
Communication about noxious weeds among property owners in Teton County, Wyoming.
Degree: MS(M.S.), Journalism and Technical Communication, 2013, Colorado State University
URL: http://hdl.handle.net/10217/79128
► A survey, conducted in cooperation with the Teton County Weed & Pest District, was mailed to property owners (n = 414) in Teton County (Jackson…
(more)
▼ A survey, conducted in cooperation with the Teton County Weed & Pest District, was mailed to property owners (n = 414) in Teton County (Jackson Hole), Wyoming, to explore how and why this audience seeks information about noxious weeds. Prior to the survey, a model was developed based on concepts and relationships adapted from the Risk Information Seeking and Processing model (Griffin, Dunwoody, & Neuwirth, 1999). High levels of concern about the risk posed by weeds, coupled with a low perceived knowledge, were correlated with the need for information about this topic. Consistent with the RISP model, the likelihood of seeking information was highly correlated with perceived social pressure to be informed about invasive plants. However, information need as measured here, which varied from the approach used in the RISP model, was negatively correlated to information seeking, suggesting that self-identity, or a sense of duty to others or the community, might better explain information seeking. Perceived knowledge was related to a higher frequency of controlling weeks (defined as 3 or more times a year), whether the respondent worked in a weed-related industry, and membership (versus non-membership) in a conservation organization. Concern was mostly explained by frequency of controlling weeds. Perceived social pressure to be informed was driven by owning a larger parcel (>1 acre), by working in a weed-related industry, and by membership in a conservation organization. A higher frequency of controlling weeds was the best predictor of information seeking, while owning more than 1 acre, working in a weed-related industry, and membership in a conservation organization were predictors of information sharing. No statistically significant differences were discerned based on gender. Property owners, who were notably older (mean age of 58 years) and better educated (73.3% completed college) than the American population as a whole, indicated brochures and websites as the tools they prefer for learning and sharing information about weeds. Little support was found for using social media, such as Facebook, for spreading the word about weeds among property owners. Participants did report a strong willingness, however, to share information with family, friends, and neighbors, suggesting social networks do have potential for disseminating information about invasive plants. Property owners expressed a need to know more about control options other than herbicides and for help with identification. While they had only a moderate concern about weeds in general, property owners did express a high level of concern for the negative impacts weeds pose to desirable vegetation. Practical implications for communicating about noxious weeds with property owners are discussed.
Advisors/Committee Members: Hallahan, Kirk (advisor), Champ, Joseph G. (committee member), Fernandez-Gimenez, Maria E. (committee member).
Subjects/Keywords: information seeking; information sharing; invasive plants; noxious weeds; risk communication; Teton County (Jackson Hole)
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Parker-Renga, T. P. (2013). Communication about noxious weeds among property owners in Teton County, Wyoming. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/79128
Chicago Manual of Style (16th Edition):
Parker-Renga, Theodore P. “Communication about noxious weeds among property owners in Teton County, Wyoming.” 2013. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/79128.
MLA Handbook (7th Edition):
Parker-Renga, Theodore P. “Communication about noxious weeds among property owners in Teton County, Wyoming.” 2013. Web. 11 Apr 2021.
Vancouver:
Parker-Renga TP. Communication about noxious weeds among property owners in Teton County, Wyoming. [Internet] [Masters thesis]. Colorado State University; 2013. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/79128.
Council of Science Editors:
Parker-Renga TP. Communication about noxious weeds among property owners in Teton County, Wyoming. [Masters Thesis]. Colorado State University; 2013. Available from: http://hdl.handle.net/10217/79128
Colorado State University
13.
Robinson, Stephen Cory.
Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States.
Degree: PhD, Journalism and Technical Communication, 2014, Colorado State University
URL: http://hdl.handle.net/10217/88534
► An online survey conducted among participants in the US (n=248) and Estonia (n=225) examined willingness to disclose and perceived risks pertaining to disclosing personally identifying…
(more)
▼ An online survey conducted among participants in the US (n=248) and Estonia (n=225) examined willingness to disclose and perceived risks pertaining to disclosing personally identifying information (PII, also referred to as personal data in Europe) in ecommerce, as well as attitude toward disclosure in general, and anxiety disclosing personal data. Additionally, the study investigated how willingness to disclose and perceived risk of disclosing personal data were affected by demographic variables, trust in the Internet and trust in institutions, the Big Five personality dimensions found in the psychology literature (neuroticism, openness, agreeableness, conscientiousness, and extraversion), and four sets of perceived shopping benefits (opportunity benefits, bargain benefits, purchase benefits, and expected privacy benefits). Despite Estonia's advanced adoption and progressive policies and practices toward the Internet, Americans were more willing to disclose, exhibited more positive attitudes, demonstrated less anxiety, and were less concerned about perceived risks. For Estonians, ecommerce experience, perceived purchase benefits, and trust in the Internet and institutions were significant predictors of willingness to disclose personal data. Americans who perceived purchase benefits were found to be the most likely to disclose PII, while Americans with lower levels of education were also more willing to disclose. The study utilized a 17-item list of potential disclosure items (name, email address, etc.) and showed these can be categorized reliably into six sub-indices: contact information, payment information, life history information, financial/medical information, work-related information, and online account information. Further, a reliable efficient, 20-item scale was developed that can be deployed in future studies investigating the Big Five personality traits. Online disclosure consciousness (ODC) was introduced as a framework to conceptualize and empirically measure the gap between one's willingness to disclose and perceived risk pertaining to the overall 17-item index used in the study, the sub-indices, and particular items. Using 7-point Likert-type measures, the results showed significant gaps among participants both within and across nations. A 5-scenario online disclosure consciousness model is presented to explain the tradeoffs involved in making a disclosure decision, with absolute willingness to disclose and absolute perceived risk on the two extremes and theoretical midpoint where the two competing motivations cancel themselves out. Changes in a person's position along the continuum are posited to be influenced by marketers' initiatives, personal experiences, and external factors. Implications for theory, consumers, marketing practice, and public policy are discussed. The findings suggest that willingness to disclose and risk aversion can and should be analyzed empirically together. Thus, the ODC model provides an alternative conceptualization to the ideas of the privacy paradox, privacy calculus,…
Advisors/Committee Members: Hallahan, Kirk (advisor), Rouner, Donna (committee member), Plaisance, Patrick (committee member), Walrave, Michel (committee member), Makela, Carole (committee member), Hyllegard, Karen (committee member).
Subjects/Keywords: ecommerce; privacy; personally identifying information (PII); personal data; Estonia; disclosure
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Robinson, S. C. (2014). Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/88534
Chicago Manual of Style (16th Edition):
Robinson, Stephen Cory. “Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States.” 2014. Doctoral Dissertation, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/88534.
MLA Handbook (7th Edition):
Robinson, Stephen Cory. “Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States.” 2014. Web. 11 Apr 2021.
Vancouver:
Robinson SC. Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States. [Internet] [Doctoral dissertation]. Colorado State University; 2014. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/88534.
Council of Science Editors:
Robinson SC. Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States. [Doctoral Dissertation]. Colorado State University; 2014. Available from: http://hdl.handle.net/10217/88534
Colorado State University
14.
Moore, Joseph H.
Predictors of strategic influence among college sports public relations directors in college athletic departments: the impact of managerial orientation and leadership personality trait, skill, and style.
Degree: PhD, Education, 2011, Colorado State University
URL: http://hdl.handle.net/10217/70458
► The College Sports Information Directors (CoSIDA) noted the need for PR directors to be held in higher esteem and to have more strategic influence in…
(more)
▼ The College Sports Information Directors (CoSIDA) noted the need for PR directors to be held in higher esteem and to have more strategic influence in their athletic departments. This dissertation sought to provide some information to help CoSIDA accomplish its goal. Participants were drawn from the entire membership of the College Sports Information Directors of America (CoSIDA). An online survey to which 273 college sports public relations directors responded investigated current demographic characteristics as well their perceptions of strategic influence within college athletic departments in the U.S. The survey was drawn from the works of Berger and Reber in 2006, Blake and Mouton in 1985, Broom and Smith in 1979, Northouse in 2007, Richmond and McCroskey in 1990, and Stoldt in 1998. The survey results suggested the modern college sports public relations director is male, 30-49 years old, has a bachelor's degree in journalism or communications, and most likely makes 35-45,000. Participants identified most closely with the media relations role, had a responsive (versus assertive) personality, were more developed in technical (versus conceptual or human/relational) leadership skills, and possessed a task-oriented (versus relationship-oriented) leadership style. Respondents reported exercising moderate amounts of influence and that they rank second only to compliance officers in terms of their influence on athletic directors. Respondents varied in their opinions but generally thought their influence had increased and were largely satisfied with the influence they exert. The strongest predictors of strategic influence were serving in the manager (versus technician) role, being male, directly reporting to the athletic director, and having frequent contact with the AD. Assuming a publicity producer role (versus manager role) was negatively correlated with strategic influence. College sports public relations directors who are more assertive (versus responsive), who have developed conceptual leadership skills (versus technical or human/relational), and who have a relationship-oriented (versus task-oriented) leadership style believe they have more of a chance of gaining a seat at the decision-making table. The study concluded college sports PR directors who develop skills as strategic communicators and managers are more likely to gain influence in the future. Implications and suggestions for further research are discussed.
Advisors/Committee Members: Quick, Don (advisor), Hallahan, Kirk (advisor), Gloeckner, Gene (committee member), Champ, Joseph (committee member), Cunconan, Terry (committee member).
Subjects/Keywords: sports public relations; sports information director; strategic influence; college athletics; leadership
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Moore, J. H. (2011). Predictors of strategic influence among college sports public relations directors in college athletic departments: the impact of managerial orientation and leadership personality trait, skill, and style. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/70458
Chicago Manual of Style (16th Edition):
Moore, Joseph H. “Predictors of strategic influence among college sports public relations directors in college athletic departments: the impact of managerial orientation and leadership personality trait, skill, and style.” 2011. Doctoral Dissertation, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/70458.
MLA Handbook (7th Edition):
Moore, Joseph H. “Predictors of strategic influence among college sports public relations directors in college athletic departments: the impact of managerial orientation and leadership personality trait, skill, and style.” 2011. Web. 11 Apr 2021.
Vancouver:
Moore JH. Predictors of strategic influence among college sports public relations directors in college athletic departments: the impact of managerial orientation and leadership personality trait, skill, and style. [Internet] [Doctoral dissertation]. Colorado State University; 2011. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/70458.
Council of Science Editors:
Moore JH. Predictors of strategic influence among college sports public relations directors in college athletic departments: the impact of managerial orientation and leadership personality trait, skill, and style. [Doctoral Dissertation]. Colorado State University; 2011. Available from: http://hdl.handle.net/10217/70458
Colorado State University
15.
Kim, Sejin.
Predictors of behavioral intention to purchase risky consumer products.
Degree: PhD, Journalism and Media Communication, 2018, Colorado State University
URL: http://hdl.handle.net/10217/191475
► Two online surveys dealing with the purchase of potentially risky consumer products, sunscreen containing nanoparticles (n=373) and genetically modified foods (n=379), examined behavioral intention within…
(more)
▼ Two online surveys dealing with the purchase of potentially risky consumer products, sunscreen containing nanoparticles (n=373) and genetically modified foods (n=379), examined behavioral intention within the framework of the theory of reasoned action (Fishbein & Ajzen, 2010). In addition to attitude and social norms, which are subsumed under the theory, predictors examined included cognitive and affective risk perceptions, systematic versus heuristic processing, and two personality traits: need for cognition and need for affect (specifically, the avoidance and approach sub-dimensions identified by Maio & Esses, 2001). Four hypotheses were tested and supported. High cognitive and affective risk perceptions were negatively related to attitude, adherence to social norms and purchase intent. High need for cognition was positively related to systematic processing, while negatively related to heuristic processing. High need for affect avoidance was positively related to heuristic processing, while high need for affect approach was positively related to systematic processing. Finally, higher systematic processing was positively related to both cognitive risk perception and affective risk perception, while higher heuristic processing was not. Sex, awareness, and product use were included as explanatory variables that helped explain purchase intent. Females were more likely to purchase and more aware of both products. Level of prior product perceived knowledge (measured for GM foods only) was not significantly related to purchase intent. However, its higher level was correlated to systematic processing, while its lower level was associated with heuristic processing. Separate hierarchical regressions examined the combined effects of the focal and explanatory variables on purchase intent. The final regression model in the sunscreen study explained 39.0% of the variance and suggested purchase intent was related to sex (being female), low product awareness, low cognitive risk perception, and positive attitude and conformity to social norms. The final regression model in the GM foods study, which explained 29.2% of the variance, suggested that purchase intention was best explained by the need for affect avoidance, low affective risk perceptions, positive attitude, and conformity to social norms. This study proposed a framework in which personality traits based on psychological needs (need for cognition and need for affect) led to different styles of processing. Then, two forms of risk perception (cognitive and affective) together were shown to influence purchase intention of common technologically enhanced consumer goods. The study underscored the importance of looking into both affective and cognitive risk perceptions examining purchase intention for risky products. This study also illustrated the potential practical importance of the two sub-dimensions of need for affect identified in the literature, suggesting that each can possibly influence the processing of persuasive messages and risk perceptions and ultimately consumer…
Advisors/Committee Members: Hallahan, Kirk (advisor), Betsill, Michele (committee member), Long, Marilee (committee member), Rouner, Donna (committee member), Vaske, Jerry (committee member).
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Kim, S. (2018). Predictors of behavioral intention to purchase risky consumer products. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/191475
Chicago Manual of Style (16th Edition):
Kim, Sejin. “Predictors of behavioral intention to purchase risky consumer products.” 2018. Doctoral Dissertation, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/191475.
MLA Handbook (7th Edition):
Kim, Sejin. “Predictors of behavioral intention to purchase risky consumer products.” 2018. Web. 11 Apr 2021.
Vancouver:
Kim S. Predictors of behavioral intention to purchase risky consumer products. [Internet] [Doctoral dissertation]. Colorado State University; 2018. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/191475.
Council of Science Editors:
Kim S. Predictors of behavioral intention to purchase risky consumer products. [Doctoral Dissertation]. Colorado State University; 2018. Available from: http://hdl.handle.net/10217/191475
Colorado State University
16.
Fisher, Eva E.
Am I ugly or do I have BDD?: personal disclosure and social support on a body dysmorphic disorder online forum.
Degree: PhD, Journalism and Media Communication, 2016, Colorado State University
URL: http://hdl.handle.net/10217/176770
► The current study used an emergent research design that employed qualitative content analysis to understand how individuals with body dysmorphic disorder (BDD) communicate with their…
(more)
▼ The current study used an emergent research design that employed qualitative content analysis to understand how individuals with body dysmorphic disorder (BDD) communicate with their peers in an online support forum (psychforum.com/body-dysmorphic-disorder). The purpose was to explore (a) the communication activities on the forum, (b) the personal experiences with BDD disclosed by participants, (c) the categories of social support sought and shared, and (d) the social support provided and roles performed by the most frequent posters to the forum. The data sample consisted of 911 messages posted by 225 participants during 2012. The primary communication activities on the forum were asking about other members’ personal experiences and seeking support, disclosing personal experiences and providing support, engaging in conversations, and storytelling. Personal disclosures included appearance concerns (feeling ugly, depressed, guilty, ashamed, angry, and suicidal), compulsive behaviors (plastic surgery, mirror/photograph checking, and social comparison), the impact on one’s personal life, and recovery from BDD (treatment, diagnosis, coping, and overcoming symptoms). Social support sought and shared included informational, emotional, and social network support. Informational support topics included diagnosis, treatment, overcoming symptoms, and recovery. Emotional support took the form of empathy, caring/concern, gratitude, encouragement, sympathy, compliments, and validation. Social network support reinforced that people who understand the disorder were present on the forum and could provide companionship. Although not common, unsupportive comments (disagreement, disapproval, criticism/sarcasm, and flaming) were also present. The five most frequent posters were emergent leaders whose supportive roles supplemented those of the two forum moderators. The most frequent poster was a male who played a lead role in providing informational and social network support, along with four frequent female posters whose primary contribution was providing emotional support. The five emergent leaders and moderators also performed functional roles, including greeter, advocate, arbiter, mediator/harmonizer, corroborator/validator, information/opinion giver, evaluator/critic, and encourager/cheerleader, that were critical to the successful functioning of the forum. The study discusses five key conclusions (themes) that offer valuable insight into how members communicated on the forum: (a) personal disclosure facilitated social support in initial posts and responses, (b) group members served primarily as support providers or support seekers whose behaviors were complementary and essential to the successful functioning of the forum, (c) contributions to the forum varied by gender with females providing more personal disclosure and social support than males, (d) the forum served as a coping mechanism where members shared coping strategies and coping assistance, and (e) the forum offered members peer support within an online community…
Advisors/Committee Members: Hallahan, Kirk (advisor), Rouner, Donna (committee member), Long, Marilee (committee member), Ogle, Jennifer (committee member), Williams, Elizabeth (committee member).
Subjects/Keywords: content analysis; online forum; social support; mental health; body dysmorphic disorder; personal disclosure
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Fisher, E. E. (2016). Am I ugly or do I have BDD?: personal disclosure and social support on a body dysmorphic disorder online forum. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/176770
Chicago Manual of Style (16th Edition):
Fisher, Eva E. “Am I ugly or do I have BDD?: personal disclosure and social support on a body dysmorphic disorder online forum.” 2016. Doctoral Dissertation, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/176770.
MLA Handbook (7th Edition):
Fisher, Eva E. “Am I ugly or do I have BDD?: personal disclosure and social support on a body dysmorphic disorder online forum.” 2016. Web. 11 Apr 2021.
Vancouver:
Fisher EE. Am I ugly or do I have BDD?: personal disclosure and social support on a body dysmorphic disorder online forum. [Internet] [Doctoral dissertation]. Colorado State University; 2016. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/176770.
Council of Science Editors:
Fisher EE. Am I ugly or do I have BDD?: personal disclosure and social support on a body dysmorphic disorder online forum. [Doctoral Dissertation]. Colorado State University; 2016. Available from: http://hdl.handle.net/10217/176770
17.
Song, Xu.
E-service communications between organizations and customers: an analysis of the Schema Resonance Model.
Degree: PhD, Journalism and Media Communication, 2015, Colorado State University
URL: http://hdl.handle.net/10217/170283
► To better understand how the one-to-one online communication between an organization representative and an individual customer is conducted and to improve the organization's e-service for…
(more)
▼ To better understand how the one-to-one online communication between an organization representative and an individual customer is conducted and to improve the organization's e-service for customer's information inquiries, this dissertation research proposed a new organization-customer communication model—the Schema Resonance Model. Schema resonance is defined as the resonance between the schemas used by the customer in the sense-making process and the schemas used by the organization representative in the sense-producing process. Hypotheses and research questions were proposed to test whether schema resonance could benefit the organization-customer e-service and to examine whether there were differences based on gender or instant messaging experience when schema resonance took place. A post-test only 3 x 2 x 2 factorial between-subjects experimental/quasi-experimental design was used to test the proposed hypotheses and research questions. The three independent variables examined in the experiment were e-service condition (schema resonance, non-schema resonance, and failed schema resonance), gender (male and female), and instant messaging experience (low and high). A convenience sample of 423 college students participated in the experiment. Participants were randomly assigned to one of the three e-service conditions. A total of 409 participants completed the experimental session and took an online survey. A total of 389 survey entries were usable. Individuals in the schema-resonance e-service condition gained a similar amount of knowledge about the information provided in the communication and showed a similar intent to continue using the e-service as those in the non-schema-resonance e-service condition. Female participants in the schema-resonance e-service condition were more satisfied with the overall e-service, the communication approach used in the e-service, and the information provided in the e-service than were females in the non-schema-resonance e-service condition. Males in the schema-resonance and non-schema-resonance e-service conditions had similar levels of satisfaction with the overall e-service, communication approach, and information. In the schema-resonance e-service condition, compared to males, females were more satisfied with the overall e-service, communication approach, and information; and had greater intent to continue using the e-service. In the schema-resonance e-service condition, individuals who had high instant messaging experience showed more intent to continue using the e-service than individuals who had low instant messaging experience. For individuals who had low instant messaging experience, those in the schema-resonance e-service condition showed more satisfaction with the communication approach and more satisfaction with the information than those in non-schema-resonance e-service condition. Compared to individuals in the failed-schema-resonance e-service condition, individuals in the schema-resonance e-service condition showed more knowledge gain; were more satisfied with…
Advisors/Committee Members: Christen, Cindy (advisor), Diffrient, Scott (committee member), Gloeckner, Gene (committee member), Hallahan, Kirk (committee member), Long, Marilee (committee member).
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Song, X. (2015). E-service communications between organizations and customers: an analysis of the Schema Resonance Model. (Doctoral Dissertation). Colorado State University. Retrieved from http://hdl.handle.net/10217/170283
Chicago Manual of Style (16th Edition):
Song, Xu. “E-service communications between organizations and customers: an analysis of the Schema Resonance Model.” 2015. Doctoral Dissertation, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/170283.
MLA Handbook (7th Edition):
Song, Xu. “E-service communications between organizations and customers: an analysis of the Schema Resonance Model.” 2015. Web. 11 Apr 2021.
Vancouver:
Song X. E-service communications between organizations and customers: an analysis of the Schema Resonance Model. [Internet] [Doctoral dissertation]. Colorado State University; 2015. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/170283.
Council of Science Editors:
Song X. E-service communications between organizations and customers: an analysis of the Schema Resonance Model. [Doctoral Dissertation]. Colorado State University; 2015. Available from: http://hdl.handle.net/10217/170283
Colorado State University
18.
Strongin, Dana Elizabeth.
Health promotion strategies among practitioners in three settings: the role of directionality and balance.
Degree: MS(M.S.), Journalism and Technical Communication, 2010, Colorado State University
URL: http://hdl.handle.net/10217/44953
► Twelve in-depth interviews were conducted with health promotion practitioners in northern Colorado to examine their reliance on two-way versus one-way communication (direction) and symmetrical versus…
(more)
▼ Twelve in-depth interviews were conducted with health promotion practitioners in northern
Colorado to examine their reliance on two-way versus one-way communication (direction) and symmetrical versus asymmetrical communication (balance) to develop public information/public relations campaigns. The study contrasted strategies used by communicators working for nonprofit, hospital, and government organizations, including their perspectives about how other practitioners strategize. Contrary to expectations, the interviews revealed that practitioners in all three venues heavily relied on two-way symmetrical strategies, although they were all users of one-way communication. When discussing their perceptions, interviewees said colleagues working for organizations like theirs shared commonalities such as barriers to choosing campaign strategies; they said practitioners in other types of organizations have different barriers but more resources. The study revealed four key implications for practitioners. First, they can use creative methods, rather than depend on funding, to implement two-way strategies. Second, they should utilize audience members to spread messages to peers. Third, they can make small changes to add more symmetrical communication. Fourth, they should consider entering into more partnerships. These findings suggest that when practitioners learn what their colleagues are doing, they can create more effective campaigns, which ultimately lead to healthier communities.
Advisors/Committee Members: Hallahan, Kirk (advisor), Long, Marilee (committee member), Broadfoot, Kirsten J. (committee member).
Subjects/Keywords: two-way communication; health campaigns; health communication; health promotion; public relations; symmetrical communication; Communication in medicine; Health promotion; Communication in public health
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Strongin, D. E. (2010). Health promotion strategies among practitioners in three settings: the role of directionality and balance. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/44953
Chicago Manual of Style (16th Edition):
Strongin, Dana Elizabeth. “Health promotion strategies among practitioners in three settings: the role of directionality and balance.” 2010. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/44953.
MLA Handbook (7th Edition):
Strongin, Dana Elizabeth. “Health promotion strategies among practitioners in three settings: the role of directionality and balance.” 2010. Web. 11 Apr 2021.
Vancouver:
Strongin DE. Health promotion strategies among practitioners in three settings: the role of directionality and balance. [Internet] [Masters thesis]. Colorado State University; 2010. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/44953.
Council of Science Editors:
Strongin DE. Health promotion strategies among practitioners in three settings: the role of directionality and balance. [Masters Thesis]. Colorado State University; 2010. Available from: http://hdl.handle.net/10217/44953
Colorado State University
19.
Huang, Joyce Chen Yi.
Perceptions of product blogs in Taiwan.
Degree: MS(M.S.), Journalism and Technical Communication, 2010, Colorado State University
URL: http://hdl.handle.net/10217/39118
► A survey was conducted among college students in Taiwan (n=314) regarding their use, perceptions and responses to blogs that discuss products and services. Predictor variables…
(more)
▼ A survey was conducted among college students in Taiwan (n=314) regarding their use, perceptions and responses to blogs that discuss products and services. Predictor variables included prior use/experience with blogs, the motivations of blog readers (seeking knowledge/information versus social utility/entertainment), the effects of blogger affiliation (independent, employee of manufacturer, paid), and the effects of balanced versus all-positive language. Criterion variables included assessments of credibility and value, purchase intent, and the likelihood of engaging in word-of-mouth (information sharing) online and offline. Blog readers in the study were primarily motivated by knowledge/information seeking rather than social utility/entertainment. As hypothesized, assessments of credibility and value were positively related to bloggers being independent and using balanced (versus all-positive) language. However, no statistically significant main effects were discerned based on these variables for purchase intent or for the likelihood of sharing information with others. Notably, respondents were more likely to respond offline than online, and females were more likely than males to engage in information sharing. People with positive attitudes toward blogs also were more likely to assess blogs as more trustworthy compared to either advertisements or news. Hierarchical regression suggested that attitudes toward blogs and purchase intent were best predicted by a knowledge/information motivation, although independence of the bloggers closely approached statistical significance. Information sharing online was best predicted by motivation based on social utility/entertainment (versus product knowledge), hours of e-mail use, and blogger affiliation. Information sharing online was also positively related to both forms of motivation and to the use of balanced language. Implications for blog marketing, limitations and directions for future research were discussed.
Advisors/Committee Members: Hallahan, Kirk (advisor), Kim, Jangyul (committee member), Chiu, Chuchang (committee member).
Subjects/Keywords: Blogs – Taiwan
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Huang, J. C. Y. (2010). Perceptions of product blogs in Taiwan. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/39118
Chicago Manual of Style (16th Edition):
Huang, Joyce Chen Yi. “Perceptions of product blogs in Taiwan.” 2010. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/39118.
MLA Handbook (7th Edition):
Huang, Joyce Chen Yi. “Perceptions of product blogs in Taiwan.” 2010. Web. 11 Apr 2021.
Vancouver:
Huang JCY. Perceptions of product blogs in Taiwan. [Internet] [Masters thesis]. Colorado State University; 2010. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/39118.
Council of Science Editors:
Huang JCY. Perceptions of product blogs in Taiwan. [Masters Thesis]. Colorado State University; 2010. Available from: http://hdl.handle.net/10217/39118
Colorado State University
20.
Song, Bevin Xu.
Online high-definition video adoption among college students.
Degree: MS(M.S.), Journalism and Technical Communication, 2010, Colorado State University
URL: http://hdl.handle.net/10217/39169
► As more online video products are available in high-definition format, online high-definition video (online HD video), as a specific application of HD IPTV, has become…
(more)
▼ As more online video products are available in high-definition format, online high-definition video (online HD video), as a specific application of HD IPTV, has become more appealing to consumers. This study applied Rogers' (2003) diffusion of innovation theory to analyze the decision-making processes used in the adoption of the new technology. College students (n=242) completed a survey that examined the effects of technology use, media consumption, demographics (gender and family income), personality traits (innovativeness-venturesomeness and social integration), awarenessknowledge, perceptions about characteristics of online HD video, and perceptions about the benefits and risks of adoption. Dependent variables included attitudes among all respondents, satisfaction among adopters, and behavioral intent among non-adopters. Favorable attitudes were positively related to being male, more knowledge, more time spent with the broadband Internet, more innovative and venturesome in personality, more perceptions about benefits and fewer perceptions about risks, more perceptions about the five characteristics of online HD video. Satisfaction among adopters (n=187) was positively related to being male, innovativeness-venturesomeness and social integration personality, knowledge, perceived characteristics of online HD video, and perceptions about more benefits and less risks. Findings related to behavioral intent among nonadopters were difficult to analyze due to the small number of respondents (n=55), who were predominantly female. Behavioral intent was positively related to Rogers' notions about relative advantage, compatibility and observability, and perceptions about benefits and risks, but negatively related to a focus on social integration. No differences based on family income were found for attitude, behavioral intent or satisfaction.
Advisors/Committee Members: Hallahan, Kirk (advisor), Kaminski, Karen (committee member), Long, Marilee (committee member).
Subjects/Keywords: Internet videos; High definition video recording; Computers and college students
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Song, B. X. (2010). Online high-definition video adoption among college students. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/39169
Chicago Manual of Style (16th Edition):
Song, Bevin Xu. “Online high-definition video adoption among college students.” 2010. Masters Thesis, Colorado State University. Accessed April 11, 2021.
http://hdl.handle.net/10217/39169.
MLA Handbook (7th Edition):
Song, Bevin Xu. “Online high-definition video adoption among college students.” 2010. Web. 11 Apr 2021.
Vancouver:
Song BX. Online high-definition video adoption among college students. [Internet] [Masters thesis]. Colorado State University; 2010. [cited 2021 Apr 11].
Available from: http://hdl.handle.net/10217/39169.
Council of Science Editors:
Song BX. Online high-definition video adoption among college students. [Masters Thesis]. Colorado State University; 2010. Available from: http://hdl.handle.net/10217/39169
. 
Open Access Theses and Dissertations
