Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

You searched for +publisher:"Bharathidasan University" +contributor:("Arul Raj, A"). One record found.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters

1. Parthiban, B. A study on mediating effects on purchase decision of bikes in Kancheepuram Dt., Tamil Nadu; -.

Degree: Management, 2008, Bharathidasan University

In the last two decades, significant changes have taken place as far as the two-wheeler industry is concerned. This situation has changed with the entry of other competitors, especially after liberalization and globalization. This study makes an attempt to know the changes in the two wheeler markets and the mediating factors involved in the buying of two wheelers. It hopes to understand the consumer preferences, mediating factors, the sources of information consumers use as well as the evaluation criteria used to make the purchase decision. This study is conducted in Kancheepuram District of Tamil Nadu and data was collected from two-wheeler users. A structured questionnaires are given to various respondents and the collected datas are interpreted using various statistical techniques. The findings show a clear relationship between demographic variables, consumer preferences, priorities and the study variable for the purchase motives of bikes in Kancheepuram District of Tamil Nadu. Referral mediating factor is found out from this study as one of the important factor which highly influenced on purchase decision of bikes. This study will also help two wheeler manufacturers to take care of significant factors while designing a new product as well as promoting it. The study concludes that in terms of future research, consumer preferences, priorities of the automobiles can be analyzed to identify the divergence in consumer behaviour of two-wheeler and automobiles.

References p.210-230

Advisors/Committee Members: Arul Raj, A.

Subjects/Keywords: meditation; Management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Parthiban, B. (2008). A study on mediating effects on purchase decision of bikes in Kancheepuram Dt., Tamil Nadu; -. (Thesis). Bharathidasan University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/5123

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Parthiban, B. “A study on mediating effects on purchase decision of bikes in Kancheepuram Dt., Tamil Nadu; -.” 2008. Thesis, Bharathidasan University. Accessed October 22, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/5123.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Parthiban, B. “A study on mediating effects on purchase decision of bikes in Kancheepuram Dt., Tamil Nadu; -.” 2008. Web. 22 Oct 2019.

Vancouver:

Parthiban B. A study on mediating effects on purchase decision of bikes in Kancheepuram Dt., Tamil Nadu; -. [Internet] [Thesis]. Bharathidasan University; 2008. [cited 2019 Oct 22]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/5123.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Parthiban B. A study on mediating effects on purchase decision of bikes in Kancheepuram Dt., Tamil Nadu; -. [Thesis]. Bharathidasan University; 2008. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/5123

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.