Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for +publisher:"AUT University" +contributor:("Glynn, Mark"). Showing records 1 – 30 of 35 total matches.

[1] [2]

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


AUT University

1. Al Olayan, Najla Khaled. Exploring the employees’ perspective on service branding .

Degree: 2011, AUT University

 This dissertation investigates how employees can help their organization build service brands. For service brands, employees play a big role in communicating the brand meaning… (more)

Subjects/Keywords: Service brand; Service employees; Employee perspective; Brand equity; Fitness industry

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Al Olayan, N. K. (2011). Exploring the employees’ perspective on service branding . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/1215

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Al Olayan, Najla Khaled. “Exploring the employees’ perspective on service branding .” 2011. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/1215.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Al Olayan, Najla Khaled. “Exploring the employees’ perspective on service branding .” 2011. Web. 27 Nov 2020.

Vancouver:

Al Olayan NK. Exploring the employees’ perspective on service branding . [Internet] [Thesis]. AUT University; 2011. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/1215.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Al Olayan NK. Exploring the employees’ perspective on service branding . [Thesis]. AUT University; 2011. Available from: http://hdl.handle.net/10292/1215

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

2. Barnes, Aimie-Jade. Corporate Social Responsibility and its effects on Brand Trust .

Degree: 2011, AUT University

 Research identified that corporate social responsibility (CSR) has had a positive impact on consumer behaviour, but even so little was known about these effects (Sen… (more)

Subjects/Keywords: Corporate social responsibility; CSR; Brand; Consumer; Trust; Mall intercept

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barnes, A. (2011). Corporate Social Responsibility and its effects on Brand Trust . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/2121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barnes, Aimie-Jade. “Corporate Social Responsibility and its effects on Brand Trust .” 2011. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/2121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barnes, Aimie-Jade. “Corporate Social Responsibility and its effects on Brand Trust .” 2011. Web. 27 Nov 2020.

Vancouver:

Barnes A. Corporate Social Responsibility and its effects on Brand Trust . [Internet] [Thesis]. AUT University; 2011. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/2121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barnes A. Corporate Social Responsibility and its effects on Brand Trust . [Thesis]. AUT University; 2011. Available from: http://hdl.handle.net/10292/2121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

3. Nguyen, Ngan. Women’s motivation for sponsoring children with a charity: an exploratory study .

Degree: 2012, AUT University

 In an environment where many charities offer a similar cause in a similar tone and manner, children’s charities face challenges in obtaining sufficient financial support.… (more)

Subjects/Keywords: Non-profit marketing; Qualitative research; Fundraising challenge; Segmentation; Motivation for charitable giving; Branding; Organisational motivation factors; Differentiation

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nguyen, N. (2012). Women’s motivation for sponsoring children with a charity: an exploratory study . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/4530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nguyen, Ngan. “Women’s motivation for sponsoring children with a charity: an exploratory study .” 2012. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/4530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nguyen, Ngan. “Women’s motivation for sponsoring children with a charity: an exploratory study .” 2012. Web. 27 Nov 2020.

Vancouver:

Nguyen N. Women’s motivation for sponsoring children with a charity: an exploratory study . [Internet] [Thesis]. AUT University; 2012. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/4530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nguyen N. Women’s motivation for sponsoring children with a charity: an exploratory study . [Thesis]. AUT University; 2012. Available from: http://hdl.handle.net/10292/4530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

4. Changoiwala, Amita. Consumers’ perception of antecedents of successful Service Brand extensions .

Degree: 2013, AUT University

 Brand extension is a common branding strategy used by organisation that requires usage of an established brand name in a new category or business area.… (more)

Subjects/Keywords: Service branding; Service brand extension; Consumer attitude; Brand success

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Changoiwala, A. (2013). Consumers’ perception of antecedents of successful Service Brand extensions . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/5372

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Changoiwala, Amita. “Consumers’ perception of antecedents of successful Service Brand extensions .” 2013. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/5372.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Changoiwala, Amita. “Consumers’ perception of antecedents of successful Service Brand extensions .” 2013. Web. 27 Nov 2020.

Vancouver:

Changoiwala A. Consumers’ perception of antecedents of successful Service Brand extensions . [Internet] [Thesis]. AUT University; 2013. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/5372.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Changoiwala A. Consumers’ perception of antecedents of successful Service Brand extensions . [Thesis]. AUT University; 2013. Available from: http://hdl.handle.net/10292/5372

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

5. Mandlik, Milind Anil. Professional service relationships in chronic illness: the client's perspective .

Degree: 2010, AUT University

 The relationship between professional service providers and their clients is of great importance to many service industries including educational, financial, consulting and healthcare services. The… (more)

Subjects/Keywords: Professional services; Relationship marketing; Service quality

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mandlik, M. A. (2010). Professional service relationships in chronic illness: the client's perspective . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/942

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandlik, Milind Anil. “Professional service relationships in chronic illness: the client's perspective .” 2010. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/942.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandlik, Milind Anil. “Professional service relationships in chronic illness: the client's perspective .” 2010. Web. 27 Nov 2020.

Vancouver:

Mandlik MA. Professional service relationships in chronic illness: the client's perspective . [Internet] [Thesis]. AUT University; 2010. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/942.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandlik MA. Professional service relationships in chronic illness: the client's perspective . [Thesis]. AUT University; 2010. Available from: http://hdl.handle.net/10292/942

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

6. Zhang, Annie Liqin. The salesperson's role in the realisation of the potential value of a business buyer-seller relationship .

Degree: 2011, AUT University

 This research investigates which salespeople’s relationship activities in a business-to-business buyer-seller relationship influence the level at which the buyer’s resources are accessed and used for… (more)

Subjects/Keywords: Actor-activity-resource; Salespeople' s activities for relationship value co-creation; Availability of the buyer's resources for relationship value co-creation; Mixed-methods; Scale development

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhang, A. L. (2011). The salesperson's role in the realisation of the potential value of a business buyer-seller relationship . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/2616

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhang, Annie Liqin. “The salesperson's role in the realisation of the potential value of a business buyer-seller relationship .” 2011. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/2616.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhang, Annie Liqin. “The salesperson's role in the realisation of the potential value of a business buyer-seller relationship .” 2011. Web. 27 Nov 2020.

Vancouver:

Zhang AL. The salesperson's role in the realisation of the potential value of a business buyer-seller relationship . [Internet] [Thesis]. AUT University; 2011. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/2616.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhang AL. The salesperson's role in the realisation of the potential value of a business buyer-seller relationship . [Thesis]. AUT University; 2011. Available from: http://hdl.handle.net/10292/2616

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Al-Qahtani, Rasha. Intangible relationship value from buyer to seller and its effect on new product development .

Degree: 2013, AUT University

 This research will study and validate a model presented by Baxter (2007) through which the relationship between buyer and seller enables new product development success… (more)

Subjects/Keywords: Product; Relationship value; Intangible relationship

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Al-Qahtani, R. (2013). Intangible relationship value from buyer to seller and its effect on new product development . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/5759

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Al-Qahtani, Rasha. “Intangible relationship value from buyer to seller and its effect on new product development .” 2013. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/5759.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Al-Qahtani, Rasha. “Intangible relationship value from buyer to seller and its effect on new product development .” 2013. Web. 27 Nov 2020.

Vancouver:

Al-Qahtani R. Intangible relationship value from buyer to seller and its effect on new product development . [Internet] [Thesis]. AUT University; 2013. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/5759.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Al-Qahtani R. Intangible relationship value from buyer to seller and its effect on new product development . [Thesis]. AUT University; 2013. Available from: http://hdl.handle.net/10292/5759

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

8. Heath, Ruby. Branding in a Digitally Empowered World: The Role of User-generated Content .

Degree: AUT University

 Technology developments have caused marketing theory to evolve, and traditional branding concepts to change. In previous marketing literature, offline marketing was predominantly the primary distributor… (more)

Subjects/Keywords: User generated content; Digital marketing; Digital branding; Consuming content; Generating content

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Heath, R. (n.d.). Branding in a Digitally Empowered World: The Role of User-generated Content . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/13199

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Heath, Ruby. “Branding in a Digitally Empowered World: The Role of User-generated Content .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/13199.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Heath, Ruby. “Branding in a Digitally Empowered World: The Role of User-generated Content .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Heath R. Branding in a Digitally Empowered World: The Role of User-generated Content . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/13199.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Heath R. Branding in a Digitally Empowered World: The Role of User-generated Content . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/13199

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

9. Heinemann, George. Motivations for Chinese and Indian consumers to buy luxury brands .

Degree: 2009, AUT University

 The growth of the Chinese and Indian economies has lead to a growth for luxury brands in these markets. Luxury brands are finding that there… (more)

Subjects/Keywords: Qualitative; Interview; India; Purchase motivation; China; High-quality consumer goods

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Heinemann, G. (2009). Motivations for Chinese and Indian consumers to buy luxury brands . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Heinemann, George. “Motivations for Chinese and Indian consumers to buy luxury brands .” 2009. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Heinemann, George. “Motivations for Chinese and Indian consumers to buy luxury brands .” 2009. Web. 27 Nov 2020.

Vancouver:

Heinemann G. Motivations for Chinese and Indian consumers to buy luxury brands . [Internet] [Thesis]. AUT University; 2009. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Heinemann G. Motivations for Chinese and Indian consumers to buy luxury brands . [Thesis]. AUT University; 2009. Available from: http://hdl.handle.net/10292/512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

10. Wen, Hsing (Cida). Financial outcomes of manufacturer brands: a scale development .

Degree: 2009, AUT University

 In today’s competing marketplace, it is becoming increasingly important for both managers and external researchers to understand just what adds value? How is it measured?… (more)

Subjects/Keywords: Qualitative research; In-depth interviews; Manufacturer brands; Strategic management; Retailers; Marketing accountability

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wen, H. (. (2009). Financial outcomes of manufacturer brands: a scale development . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wen, Hsing (Cida). “Financial outcomes of manufacturer brands: a scale development .” 2009. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wen, Hsing (Cida). “Financial outcomes of manufacturer brands: a scale development .” 2009. Web. 27 Nov 2020.

Vancouver:

Wen H(. Financial outcomes of manufacturer brands: a scale development . [Internet] [Thesis]. AUT University; 2009. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wen H(. Financial outcomes of manufacturer brands: a scale development . [Thesis]. AUT University; 2009. Available from: http://hdl.handle.net/10292/542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

11. Li, Helen Wei. An investigation of the perceived value of vehicle leasing .

Degree: 2009, AUT University

 This dissertation investigated the perception of second hand vehicle leasing in the New Zealand market. Vehicle leasing in New Zealand is currently an area which… (more)

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, H. W. (2009). An investigation of the perceived value of vehicle leasing . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/699

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Helen Wei. “An investigation of the perceived value of vehicle leasing .” 2009. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/699.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Helen Wei. “An investigation of the perceived value of vehicle leasing .” 2009. Web. 27 Nov 2020.

Vancouver:

Li HW. An investigation of the perceived value of vehicle leasing . [Internet] [Thesis]. AUT University; 2009. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/699.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li HW. An investigation of the perceived value of vehicle leasing . [Thesis]. AUT University; 2009. Available from: http://hdl.handle.net/10292/699

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

12. Fraser, Alison. Customer attitudes to private labels: the role of store image .

Degree: 2009, AUT University

 Private labels have become a major force in the global grocery market yet their market penetration varies between countries, retailers and product categories. Researchers have… (more)

Subjects/Keywords: Private label; Store brand; Store image; Retail

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fraser, A. (2009). Customer attitudes to private labels: the role of store image . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/759

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fraser, Alison. “Customer attitudes to private labels: the role of store image .” 2009. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/759.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fraser, Alison. “Customer attitudes to private labels: the role of store image .” 2009. Web. 27 Nov 2020.

Vancouver:

Fraser A. Customer attitudes to private labels: the role of store image . [Internet] [Thesis]. AUT University; 2009. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/759.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fraser A. Customer attitudes to private labels: the role of store image . [Thesis]. AUT University; 2009. Available from: http://hdl.handle.net/10292/759

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

13. Edwards, Vicki. An investigation of service delivery: the difference between front-line employees' and customer's perception of the service delivery within the New Zealand real estate industry .

Degree: 2004, AUT University

 The aim of this thesis is to investigate the difference between front-line employees' perception of service versus the customer's perception of the service delivery within… (more)

Subjects/Keywords: Customer services; Customer relations; Consumer satisfaction; Real estate agents; Real estate business; Business

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Edwards, V. (2004). An investigation of service delivery: the difference between front-line employees' and customer's perception of the service delivery within the New Zealand real estate industry . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/40

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Edwards, Vicki. “An investigation of service delivery: the difference between front-line employees' and customer's perception of the service delivery within the New Zealand real estate industry .” 2004. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/40.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Edwards, Vicki. “An investigation of service delivery: the difference between front-line employees' and customer's perception of the service delivery within the New Zealand real estate industry .” 2004. Web. 27 Nov 2020.

Vancouver:

Edwards V. An investigation of service delivery: the difference between front-line employees' and customer's perception of the service delivery within the New Zealand real estate industry . [Internet] [Thesis]. AUT University; 2004. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/40.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Edwards V. An investigation of service delivery: the difference between front-line employees' and customer's perception of the service delivery within the New Zealand real estate industry . [Thesis]. AUT University; 2004. Available from: http://hdl.handle.net/10292/40

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

14. Ma, Yun. The role of consumer knowledge in consumer evaluations of brand extension .

Degree: 2005, AUT University

 This study examines the effects of two types of consumer knowledge, product and brand knowledge, on consumer fit perceptions between an extension and its parent… (more)

Subjects/Keywords: Consumers; Attitudes; Brand name products; Public opinion; Brand choice; Business

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ma, Y. (2005). The role of consumer knowledge in consumer evaluations of brand extension . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/71

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ma, Yun. “The role of consumer knowledge in consumer evaluations of brand extension .” 2005. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/71.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ma, Yun. “The role of consumer knowledge in consumer evaluations of brand extension .” 2005. Web. 27 Nov 2020.

Vancouver:

Ma Y. The role of consumer knowledge in consumer evaluations of brand extension . [Internet] [Thesis]. AUT University; 2005. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/71.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ma Y. The role of consumer knowledge in consumer evaluations of brand extension . [Thesis]. AUT University; 2005. Available from: http://hdl.handle.net/10292/71

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

15. Douglas, Nigel. An examination of how product involvement affects brand loyalty .

Degree: 2007, AUT University

 David Aaker (1992) suggests that brand loyalty leads to brand equity, which leads to business profitability. Brand loyalty makes a critically valuable contribution to competitive… (more)

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Douglas, N. (2007). An examination of how product involvement affects brand loyalty . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/142

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Douglas, Nigel. “An examination of how product involvement affects brand loyalty .” 2007. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/142.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Douglas, Nigel. “An examination of how product involvement affects brand loyalty .” 2007. Web. 27 Nov 2020.

Vancouver:

Douglas N. An examination of how product involvement affects brand loyalty . [Internet] [Thesis]. AUT University; 2007. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/142.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Douglas N. An examination of how product involvement affects brand loyalty . [Thesis]. AUT University; 2007. Available from: http://hdl.handle.net/10292/142

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

16. Gaskill, Adam. The influence of consumption values on motorcycle brand choice .

Degree: 2004, AUT University

 The aim of this thesis is to identify the brand choice moderators that influence consumers' choice of one brand over another. This research examines the… (more)

Subjects/Keywords: Brand choice; Motorcycles; Business

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gaskill, A. (2004). The influence of consumption values on motorcycle brand choice . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/187

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gaskill, Adam. “The influence of consumption values on motorcycle brand choice .” 2004. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/187.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gaskill, Adam. “The influence of consumption values on motorcycle brand choice .” 2004. Web. 27 Nov 2020.

Vancouver:

Gaskill A. The influence of consumption values on motorcycle brand choice . [Internet] [Thesis]. AUT University; 2004. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/187.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gaskill A. The influence of consumption values on motorcycle brand choice . [Thesis]. AUT University; 2004. Available from: http://hdl.handle.net/10292/187

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

17. Tashakov, Volodymyr. Relationship value and new product development success .

Degree: AUT University

 Interest in the connection between new product development and relationship marketing has grown in the recent years. The technical side of new product development has… (more)

Subjects/Keywords: Intangible relationship value; Human value; Structural value; NPD success; New product development; Customer characteristics

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tashakov, V. (n.d.). Relationship value and new product development success . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/7386

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tashakov, Volodymyr. “Relationship value and new product development success .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/7386.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tashakov, Volodymyr. “Relationship value and new product development success .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Tashakov V. Relationship value and new product development success . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/7386.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Tashakov V. Relationship value and new product development success . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/7386

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

18. Palmer, Coral. Ethnic minority advertising and cultural values: a Māori perspective .

Degree: AUT University

 I have worked in marketing industry for over ten years, at least half of them for organisations (and with advertising agencies) attempting to target Māori… (more)

Subjects/Keywords: Maori; Marketing; Advertising; Indigenous; Values; Ethnic minority; Hofstede; Accomodation; Sharma; Quantitative

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Palmer, C. (n.d.). Ethnic minority advertising and cultural values: a Māori perspective . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/7880

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Palmer, Coral. “Ethnic minority advertising and cultural values: a Māori perspective .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/7880.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Palmer, Coral. “Ethnic minority advertising and cultural values: a Māori perspective .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Palmer C. Ethnic minority advertising and cultural values: a Māori perspective . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/7880.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Palmer C. Ethnic minority advertising and cultural values: a Māori perspective . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/7880

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

19. Cheri, Bella. The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality .

Degree: AUT University

 The assessment of the effects on consumer brand engagement has been under recent investigation. Literature has continually mentioned a lack of knowledge regarding how consumers’… (more)

Subjects/Keywords: Consumer engagement; Customer engagement; Consumer brand engagement; Customer brand engagement; Relationship quality; Trust; Satisfaction; Commitment; Antececents; Consequences; Cognitive processing; Cognitive; Cognitively; Emotional; Affective; Affection; Behavioural; Behavioral; Activation; Loyalty; Relationship management; Marketing management; Drivers; Customer delight; Consumer delight; Repurchase; Repurchase behaviour; Affective commitment; Cumulative commitment; Love; Partnership; Brand loyalty; Service-dominance; Service-dominance logic; Co-creation; Brand experience; Consumer; Customer; Consumer identification; Self-schema; Self-concept; BESC; CBE; Brand engagement in self-concept; Calculative commitment; Goal pursuit; Brand personality; Brand management; Brand engagement; Engagement; Phone; Technology; Social media; Millennial; Generation C; Apple; Samsung; iPhone; Nokia; Phone usage; Application; Smartphone; Application usage

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheri, B. (n.d.). The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/10224

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheri, Bella. “The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/10224.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheri, Bella. “The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Cheri B. The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/10224.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Cheri B. The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/10224

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

20. Manyang, Manyang Garang. The Influence of Social Media Platform Usage on Customer Equity .

Degree: AUT University

 The abstract is aimed to illustrate the influences of social media platforms usage on customer equity and also to examine the roles of social media… (more)

Subjects/Keywords: Customer equity; Social media; Loyalty programs; Social networking sites

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Manyang, M. G. (n.d.). The Influence of Social Media Platform Usage on Customer Equity . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/10591

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Manyang, Manyang Garang. “The Influence of Social Media Platform Usage on Customer Equity .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/10591.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Manyang, Manyang Garang. “The Influence of Social Media Platform Usage on Customer Equity .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Manyang MG. The Influence of Social Media Platform Usage on Customer Equity . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/10591.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Manyang MG. The Influence of Social Media Platform Usage on Customer Equity . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/10591

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

21. Widjaja, Tiza. Investigation of brand personality on retail branding: Grocery private label brands .

Degree: AUT University

 In retailing industry, brand, as the most valuable intangible asset of a firm, has become notably important due to its highly competitive nature (Ailawadi &… (more)

Subjects/Keywords: Progressive Enterprises; Foodtown Supermarkets (New Zealand) Countdown Supermarkets (New Zealand) House brands  – New Zealand  – Auckland; Brand name products  – New Zealand  – Auckland; Market surveys  – New Zealand  – Auckland; Supermarkets  – New Zealand  – Auckland; Grocery trade  – New Zealand  – Auckland

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Widjaja, T. (n.d.). Investigation of brand personality on retail branding: Grocery private label brands . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/11372

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Widjaja, Tiza. “Investigation of brand personality on retail branding: Grocery private label brands .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/11372.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Widjaja, Tiza. “Investigation of brand personality on retail branding: Grocery private label brands .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Widjaja T. Investigation of brand personality on retail branding: Grocery private label brands . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/11372.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Widjaja T. Investigation of brand personality on retail branding: Grocery private label brands . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/11372

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

22. Ding, Celina. An exploratory review of consumer trust and its antecedents in E-commerce .

Degree: AUT University

 There is a general agreement in literature that improving online trust between businesses and consumers would create a greater success for e-commerce. Building consumer trust… (more)

Subjects/Keywords: Electronic commerce  – New Zealand; Consumers  – Attitudes; Trust

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ding, C. (n.d.). An exploratory review of consumer trust and its antecedents in E-commerce . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/11416

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ding, Celina. “An exploratory review of consumer trust and its antecedents in E-commerce .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/11416.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ding, Celina. “An exploratory review of consumer trust and its antecedents in E-commerce .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Ding C. An exploratory review of consumer trust and its antecedents in E-commerce . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/11416.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Ding C. An exploratory review of consumer trust and its antecedents in E-commerce . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/11416

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

23. Hartigan, Tony. Cause related marketing: A New Zealand investigation .

Degree: AUT University

 Cause Related Marketing (CRM) is a phenomenon which has gained impetus in the New Zealand market over the last few years. From buying a loaf… (more)

Subjects/Keywords: Social marketing  – New Zealand; Nonprofit organizations  – Marketing  – New Zealand; Charity

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hartigan, T. (n.d.). Cause related marketing: A New Zealand investigation . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/11426

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hartigan, Tony. “Cause related marketing: A New Zealand investigation .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/11426.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hartigan, Tony. “Cause related marketing: A New Zealand investigation .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Hartigan T. Cause related marketing: A New Zealand investigation . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/11426.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Hartigan T. Cause related marketing: A New Zealand investigation . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/11426

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

24. Le, Trang. Branded Fan Pages and Brand Love: An Empirical Investigation .

Degree: AUT University

 Brand love is critical in building customer-brand relationships. In today’s world where brands and its customers are connecting by social media channels, it is essential… (more)

Subjects/Keywords: Branded Fan pages; brand love; Brand loyalty; e-Loyalty

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Le, T. (n.d.). Branded Fan Pages and Brand Love: An Empirical Investigation . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/12628

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Le, Trang. “Branded Fan Pages and Brand Love: An Empirical Investigation .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/12628.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Le, Trang. “Branded Fan Pages and Brand Love: An Empirical Investigation .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Le T. Branded Fan Pages and Brand Love: An Empirical Investigation . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/12628.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Le T. Branded Fan Pages and Brand Love: An Empirical Investigation . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/12628

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

25. Truong, Hoang Anh Tho. Antecedents of Green Advertisement Credibility .

Degree: AUT University

 Previous research in advertising reveals that consumers use a set of existing knowledge, including persuasion knowledge, topic knowledge, and agent knowledge, to form evaluations and… (more)

Subjects/Keywords: Green advertisement; Persuasion knowledge model; Ad credibility; Regulatory focus

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Truong, H. A. T. (n.d.). Antecedents of Green Advertisement Credibility . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/12952

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Truong, Hoang Anh Tho. “Antecedents of Green Advertisement Credibility .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/12952.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Truong, Hoang Anh Tho. “Antecedents of Green Advertisement Credibility .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Truong HAT. Antecedents of Green Advertisement Credibility . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/12952.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Truong HAT. Antecedents of Green Advertisement Credibility . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/12952

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

26. Harrison, Lee. Marketing Specialist Knowledge and Its Influence .

Degree: AUT University

 Calls to further understand the marketing department’s role and influence (e.g., Dibb, Simões, & Wensley, 2014; Homburg, Vomberg, Enke, & Grimm, 2014; Marketing Science Institute,… (more)

Subjects/Keywords: Marketing; Influence; Knowledge; Thinking; Practice theory; Case study; Marketing specialist; Specialist; Knowledge domains

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Harrison, L. (n.d.). Marketing Specialist Knowledge and Its Influence . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/12993

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Harrison, Lee. “Marketing Specialist Knowledge and Its Influence .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/12993.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Harrison, Lee. “Marketing Specialist Knowledge and Its Influence .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Harrison L. Marketing Specialist Knowledge and Its Influence . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/12993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Harrison L. Marketing Specialist Knowledge and Its Influence . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/12993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

27. San Jose Iglesias, Rafael. Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness .

Degree: AUT University

 There is an inherent tension between globalization and localization leading many multinational corporations to decide to focus on either global brands or local brands. By… (more)

Subjects/Keywords: Global brand; Local brand; Brand alliance; Globalness; Localness; Brand knowledge; Brand experience; Brand origin; Brand consumer imagery; Consumer identity; Consumption orientation; Mexico

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

San Jose Iglesias, R. (n.d.). Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/12666

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

San Jose Iglesias, Rafael. “Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/12666.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

San Jose Iglesias, Rafael. “Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

San Jose Iglesias R. Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/12666.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

San Jose Iglesias R. Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/12666

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

28. Su, Sasa. Consumer evaluations of brand imitations: an investigation .

Degree: 2006, AUT University

 Brand imitation is viewed as an infringement of the imitated original brand. (Zaichkowsky, 1995). Although brand managers and researchers have looked into ways to fight… (more)

Subjects/Keywords: Brand choice; Brand name products; Business

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, S. (2006). Consumer evaluations of brand imitations: an investigation . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/183

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Sasa. “Consumer evaluations of brand imitations: an investigation .” 2006. Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/183.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Sasa. “Consumer evaluations of brand imitations: an investigation .” 2006. Web. 27 Nov 2020.

Vancouver:

Su S. Consumer evaluations of brand imitations: an investigation . [Internet] [Thesis]. AUT University; 2006. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/183.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su S. Consumer evaluations of brand imitations: an investigation . [Thesis]. AUT University; 2006. Available from: http://hdl.handle.net/10292/183

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

29. Jones, Katharine Rose. Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands .

Degree: AUT University

 This research set out to explore how children's use of social media affects their interactions with consumer brands. The research goals were formulated to find… (more)

Subjects/Keywords: Brands; Marketing; Children; Social media; Interactions; Consumers; Processes of influence; Identity; Qualitative; Thematic

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jones, K. R. (n.d.). Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/9263

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jones, Katharine Rose. “Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/9263.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jones, Katharine Rose. “Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Jones KR. Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/9263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Jones KR. Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/9263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


AUT University

30. Descatoires, Ellie. I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption .

Degree: AUT University

 The contemporary fashion system is dominated by fast fashion business models that encourage unsustainable production practices and continuous consumption. Resulting environmental and social externalities, such as… (more)

Subjects/Keywords: Marketing; Brands; Consumers; Fashion; Fast fashion; Slow fashion; Sustainability; Attitudes; Behaviour; Attitude-behaviour gap; Meaning; Meanings; Symbolic meaning; Cultural meaning; Consumption; Meaning of consumption; Consumption practices; Consumer behaviour; Identity; Self-identity; Social identity; Relationships; Attachment; Connection; Emotion; Values; Trade-offs; Beliefs; Belief systems; Goals; Goal pursuit; Decision-making; Decision-making process; Moral disengagement; Reflection; Consciousness; Qualitative; Constructivism; Interpretivism; Phenomenology; Social marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Descatoires, E. (n.d.). I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/10857

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Descatoires, Ellie. “I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/10857.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Descatoires, Ellie. “I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Descatoires E. I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/10857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Descatoires E. I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/10857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

[1] [2]

.