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Title Design Interjection for Business Incubators
URL
Publication Date
Degree MFA
Discipline/Department College of Communication and Information / School of Visual Communication Design
Degree Level masters
University/Publisher Kent State University
Abstract No matter how an entrepreneur defines failure, statistics on the success rate of start-up businesses is disheartening. Around 30 to 40 percent of start-up businesses liquidate all assets, losing all investor funding, while 70 to 80 percent fail to produce the projected return on investment. There is a strong need for effective incubation facilities which compress the learning curves of the start-ups and provide them with necessary initial support in order to improve their sustainability. There are around 1,200 business incubators operating in the United States. Joining an incubator is a great way for inexperienced entrepreneurs to receive funding and guidance to help get their ideas off the ground. It blends office spaces with mentoring programs, financial assistance, business services and the opportunity to network with experts and fellow entrepreneurs. Most incubator facilities in the U.S. are public-private partnerships, with initial support coming from the federal, state and local government bodies. Approximately half of these total facilities are affiliated with universities.While traditional business models are adequate for many established companies, the types of problems that face new businesses have changed. A decade ago, entrepreneurs were not expected to start their own brands from scratch, they were simply too hard and expensive to create and could survive by simply differentiating themselves based on product or service. Since then, expectations have risen as the start-up field has grown. It's not enough to stand out with a single idea; you have to combine it with a great product, engaging consumer experience and a voice that sets it apart from the competition. Creating a brand isn't a project with a beginning, middle and end. Instead it requires constant vigilance and must be monitored throughout the course of the brand's life.In the process of starting a company, people are often too focused on raising the capital to grow, rather than building a great brand that will draw and build a large, loyal consumer base. When design is integrated into an organization, it helps to build a sustainable future for that company. Startups should be equal parts design and business. Design should be a part of the business model from the beginning and designers should partner with business co-founders to develop great products, user experience and a culture of innovation for the long run.This thesis will explore how design and design thinking can be interjected into business incubators to help start-up companies grow and form partnerships to create long-term success. It is a comprehensive study on how design can be implemented in every level of a start-up company to create a more sustainable, withstanding business model.
Subjects/Keywords Design; Business Administration; Business Community; Business Education; Entrepreneurship; design; design thinking; design strategy; business; business incubator; incubator; startup; start-up; entrepreneur
Contributors Visocky O'Grady, Ken (Advisor)
Language en
Rights unrestricted ; This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
Country of Publication us
Format application/pdf
Record ID oai:etd.ohiolink.edu:kent1395918298
Repository ohiolink
Date Indexed 2016-12-22
Grantor Kent State University

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…effectively defines how design thinking and strategy can be integrated into every level of a businesses development to produce a more successful start-up company. 3 chapter ii Research Assumptions Solving design problems of any nature begins by making…

…Kuang, 2012). 2 In the process of starting a company, people are often too focused on raising the capital to grow, rather than building a great brand that will draw and build a large, loyal consumer base. When design is integrated into an…

…creating value within an organization, whether or not business incubators embrace it is unclear. The traditional means of employing design to sell a finished product ignores the value of design thinking and strategy (as defined in Chaper 3). 4…

…focused on design thinking and 6 how it can be best integrated into business as a tool for innovation. The book, The Design of Business, by Roger Martin provided the starting point with a collection of small case studies of designs integration in…

…uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity” (Brown, 2008, p.86). In addition to…

…handling a brand’s message, saying that, “marketing without a system for managing meaning is analogous to ancient navigators trying to find port in treacherous seas on a starless night” (Mark & Pearson, 2001, p.10-11). Without applying a strategy

…additional 40% gross revenue increase compared to companies where design activity is either constant or decreased (p.4). Design is more than simply applying an aesthetic to a finished product when harmoniously integrated into an organization — it…

integrated into all the parts. It can change the way your company runs by creating a habit of always asking, ‘How can I simplify this? What is this communicating to the user?” (D. Mills, November 17, 2013). Design is a powerful tool for change and…

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