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Title Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation
URL
Publication Date
Degree PhD
Discipline/Department Antioch New England: Environmental Studies
Degree Level doctoral
University/Publisher Antioch University
Abstract Removing household hazardous waste (HHW) from the municipal solid waste stream is important to protect health, safety and the environment. Communities across the U.S. separate HHW from regular trash for disposal with hazardous waste, however nationally, participation rates are low with only five to ten percent of households estimated to participate in any given collection. This two-part study used the Theory of Planned Behavior (TPB) to understand individuals’ beliefs and attitudes toward HHW collections, and to develop a print message intervention to increase participation. In Study 1, respondents (N = 983) completed a survey administered to homeowners in the Connecticut River Estuary region. Correlational and regression mediation analyses showed that the TPB significantly predicted self-reported attendance at an HHW collection. Despite wide use of the TPB in studies designed to predict intention and behavior, application in behavior change interventions is not common. Thus in Study 2, an experiment was conducted in which the sample comprised of survey respondents and non-respondents (N = 2,409) was randomly assigned to receive one of the following intervention print message treatments: (1) only factual information about the HHW collections; (2) factual information plus positive attitudes toward HHW collection participation; (3) factual and normative messages about HHW participation; and (4) factual, attitudinal and normative messages. The control condition was single-family households in the region that received neither the survey nor treatment. Results of the experiment were mixed. The information-only card showed a 15% participation rate while the card that provided information and appealed to both attitudes and norms, showed a 22.5% participation rate, compared to the control group with 8.7% participation. Two conditions hypothesized to show significant increases in participation, an information and attitude message card and an information and normative message card did not significantly differ from the control. The results of this research imply that direct-mailed print messages with program information and appeals to both attitudes and norms can be an effective tool for motivating HHW collection participation
Subjects/Keywords Behavioral Sciences; Behavioral Psychology; Communication; Conservation; Environmental Studies; Experiments; Marketing; Social Psychology; Environmental Health; survey; experiment; Theory of Planned Behavior; communications messages; community-based social marketing; community; household hazardous waste; HHW; environmental behavior
Contributors Webler, Thomas (Committee Chair)
Language en
Rights unrestricted ; This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
Country of Publication us
Format application/pdf
Record ID oai:etd.ohiolink.edu:antioch1414697787
Repository ohiolink
Date Indexed 2021-01-29
Grantor Antioch University

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…22 Figure 3. Theory of Planned Behavior ..........................................................................................22 Figure 4. Connecticut River Estuary Region, CT…

…Statistics for Individual Survey Items Testing Theory of Planned Behavior ...........................................................................................................................55 Table 12. Descriptive Statistics for Theory of Planned

…participating, or not participating, in household hazardous waste (HHW) collections at a regional facility and to experiment with print messages to influence participation by invoking a theoretical model of behavior. Study 1 used a survey to measure…

…variables in the Theory of Planned Behavior (Ajzen, 1991) in order to identify reasons why the behavior (HHW collection participation) is not undertaken, and to identify possible variables that could be manipulated to change behavior. In…

…chapter reviews the literature concerning an empirically strong behavioral theory, the Theory of Planned Behavior (Ajzen, 1991). This theory is positioned in the broader context of literature on environmentally-responsible behavior.   15…

…MESSAGE MATTERS Chapter II: Review of the Literature This chapter presents an overview of literature on constructs associated with human behavior relative to the Theory of Planned Behavior (TPB) (Ajzen, 1991), a dominant behavioral…

…the beliefs are and discern how they affect intention and behavior. Efforts can then be directed toward dispelling or supporting those beliefs in an intervention to motivate behavior (Ajzen et al., 2011). Theory of Planned Behavior Constructs…

…Reno, & Kallgren, 1990; Fishbein & Ajzen, 2010). Fishbein and Ajzen (2010) stated that in their original conception of the term “subjective norms” in the Theory of Planned Behavior, this referred only to injunctive norms. In further…

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