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Title Transformation Potential of Cloud Computing - Understanding Strategic Value Creation from Customer and Vendor Perspectives.
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Publication Date
Date Accessioned
Degree PhD
Discipline/Department Business Administration
Degree Level doctoral
University/Publisher University of Michigan
Abstract While Cloud Computing is evolving as a major information technology phenomenon by redefining how IT capabilities are generated and consumed, the business value of this emerging model of IT capabilities delivery is anecdotal. Limited empirical research exists to my knowledge on what and how business value is created from these technologies. My dissertation devises three empirical studies to systematically investigate the business value of cloud computing technologies from the customer and vendor perspectives. In particular, I examine the transformation potential of these technologies in delivering strategic benefits that transcend beyond mere cost advantages often cited in practitioner literature. From the customer perspective, I investigate the strategic benefits these technologies create towards organizational and individual role effectiveness. In one study, I examine at the organizational level if adopting these technologies can be associated with the IT-enabled business innovation of the firms. At the individual role level investigated in another study, I examine the association between cloud computing adoption and the involvement of Chief Information Officers in strategic opportunities related to innovation and new product development. From the vendor perspective, I examine in my third study, the implications of cloud computing architectures for the vendor organizations. I attempt to understand what changes in the technical and organizational functions are needed in the vendor organizations to reorient themselves to create the expected business value and succeed in the cloud computing market. Through these three empirical studies, my dissertation is a systematic attempt to shed light on the strategic business benefits of cloud computing and the enablers of value creation in the cloud-based technology model.
Subjects/Keywords Business Value of Cloud Computing; IT-enabled Business Innovation; Chief Information Officer Effectiveness; Vendor Business Model Reorientation; Organizational Complementarities; Product-Service Innovation and Business Model Innovation; Business (General); Management; Business and Economics
Contributors Krishnan, Mayuram S. (committee member); Franzese Jr, Robert J. (committee member); Melville, Nigel P. (committee member); Ahuja, Gautam (committee member)
Language en
Rights Unrestricted
Country of Publication us
Record ID handle:2027.42/110393
Repository umich
Date Retrieved
Date Indexed 2019-06-03
Grantor University of Michigan, Horace H. Rackham School of Graduate Studies
Issued Date 2014-01-01 00:00:00
Note [thesisdegreename] PhD; [thesisdegreediscipline] Business Administration; [thesisdegreegrantor] University of Michigan, Horace H. Rackham School of Graduate Studies; [bitstreamurl] http://deepblue.lib.umich.edu/bitstream/2027.42/110393/1/sureshms_1.pdf;

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…individual role level investigated in another study, I examine the association between cloud computing adoption and the involvement of Chief Information Officers in strategic opportunities related to innovation and new product development. From the vendor…

Information Officer (CIO) role. In this study, I propose that cloud computing adoption is positively associated with the CIOs spending time on strategic opportunities related to innovation and new product development. I argue that the inherent IT…

…recognition in Information Systems (IS) literature (Saldanha and Krishnan 2011; Sambamurthy et al. 2003; Tarafdar and Gordon 2007). As business dependence on IT in both operational and strategic perspectives is growing, Chief Information

…Computing is evolving as a major information technology phenomenon by redefining how IT capabilities are generated and consumed, the business value of this emerging model of IT capabilities delivery is anecdotal. Limited empirical research exists to my…

…these technologies to redefine how computing power is generated and consumed (McAfee 2011), the emerging Information Systems (IS) literature in this area (e.g. Clemons and Chen 2011; Xin and Levina 2008) has drawn…

…and organizational effectiveness is important when understanding the success of customers’ IT implementations (DeLone and McLean 2003). 5 Relatedly, in the first study, I focus on IT role effectiveness with specific emphasis on Chief

…light on the strategic business benefits of cloud computing and the enablers of value creation from the customer and vendor perspectives. I-2. References Agarwal, R., and Lucas, H.C. 2005. “The information systems identity crisis: Focusing on high…

…DeLone and McLean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems (19:4), Spring, pp 9-30. Gartner Inc. 2013. “Gartner says Worldwide Public Cloud Services Market to Total $131 Billion…

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